The Web Growth Code Podcast

Show Notes: https://webgrowthcode.com/oom-002-11-search-engine-optimization-steps-with-evo-terra-from-podcast-pontifications/

Evo Terra shares some great tips for Search Engine Optimization and how you can get your next post to rank much better on google. The first step to great SEO is to make great content. We talk a out optimizing your blog post, black, grey, and white hat tactics.

Tons of great information in this one including some killer tips on which software to use and how to get your thing out to more people. I'm excited to share this one with you as the very first interview published on the Outdoors Online Podcast!

Show notes with Evo Terra

03:44 - Podcast for Dummies was one of the first books Evo published.

09:45 - The Tom Bihn travel brand story is a great example noted here.

09:00 - Tom’s shoes has a remarkable story. What is your remarkable story?

11:15 - We talk about Black hat SEO. Here’s some background on black hat vs white hat.

16:15 - Otter.ai is one of the best resources for creating a transcript of your podcast.

20:15 - Evo’s podcast on his 11 SEO steps from medium.

23:25 - Search for headline analyzer on google for some good tools.

31:55 - Take a look at google search console to verify how your site looks.

36:45- Story chief will push out your content to medium and google my business automatically.

43:55 - We note Neil Patel and Moz who have massive resources and blog posts that can help you go even deeper.

45:10 - Hidenburg is the software I’ve been using this month and is one of the best for editing podcasts. Dave Jackson noted the benefit of Hindenburg as well here.

46:35 - We note izotope and waves. Auphonic may still be helpful if one track needs some help before sending it to hidenburg.

You can find Evo at podcast pontifications

Takeaway - SEO is hard. Deal with it.

Full Transcript Here

Resources Noted in the Show

Hidenburg Pro a great resource for audio editing.

Conclusion with Evo Terra

Evo Terra shares some great tips and steps to improve your SEO for your next blog post and/or podcast. Evo has an 11 step process to getting your post to rank and he saw a 5x improvement once he started implementing this on his website. This was a fun chat so hope you enjoy!

Show Notes: https://webgrowthcode.com/oom-002-11-search-engine-optimization-steps-with-evo-terra-from-podcast-pontifications/

Show Notes: https://webgrowthcode.com/monetizing-a-podcast-john-lee-dumas/

I've got the great John Lee Dumas from Entrepreneurs On Fire on to break down how to monetize your podcast. This one blew me away so I know you are going to love all of the crazy knowledge bombs.

Find out why you should not try to convert the unconverted. Instead you should be like JLD and become a guest on other podcasts. Set the goal now for 100. The new 100 guest challenge will be coming soon to a theater near you.

You can find John at EOFire.com.

How JLD Would Monetize a New Podcast Today

-Don't even think about sponsors until you are 365 days into your show.

-Instead find out what the #1 struggle is for your listeners

-Give them a solution to that struggle

-Then Offer that solution to your audience

-If the first solution doesn't solve their problem then tweak and try again

-Eventually you'll find something that works

-Determine what your massive solution is to their problem

Tips on Growing Your Podcast in the First year

-Become a guest on 100 podcasts in next 100 days

-John wants to become one of the 7 podcasts that the average person listens to

-If you become on of the 7, then they might drop into your funnel

-Then they might become a customer or client

-Focus where people are already listening

Quote via Pat Flynn form Smart Passive Income:

"The Riches are in the Niches."

How Do You Know When You Niched Down Enough

-You know you are niched down enough If you look around and have no competition

-and/or if You look around and know you can dominate everyone in the niche -The Risk analogy and Australia

-The example of the fly fishing niche within a niche

-Get fired up when you see barriers because you will be better off on the other side of it

Steps to become a guest on another podcast

-Go to apple podcast store

-Goto your category

-rank the top 200

-see which ones take guests on a topic where you are expert

-when find them you have to manually do this:

-Click on logo and click website

-Then click contact form

Send them a letter

Takeaway: Get yourself as a guest on 100 podcasts this year

"Convert the Converted, it's so much easier."

Conclusion with John Lee Dumas

John Lee Dumas breaks down some amazing tips on the steps to monetizing your podcast. We find out how to understand and know when you have niched down enough with your podcast.

Show Notes: https://webgrowthcode.com/monetizing-a-podcast-john-lee-dumas/

Show Notes: https://webgrowthcode.com/

Dave provides an introduction to the new branding for the Outdoors Online Podcast. Now the Web Growth Code Podcast. We find out why the change and how we will serve you this year.

Show Notes: https://webgrowthcode.com/launch-and-grow-a-podcast-with-dave-jackson-from-the-school-of-podcasting/

Dave Jackson shares his best tips to help you launch and grow your podcast including some tips on when to post your first episode. We talk about how to find sponsors for your show and some good and not so good podcast hosting companies.

Show Notes with Dave jackson

05:25 - I noted Pat Flynn who started the Smart Passive Income podcast back in 2008 and was a big mentor for me in 2014.

10:10 - Profit From Your Podcast is Dave’s new book that should be out soon.

12:10 - We talk about Fish Nerds Podcast and Clay Groves podcast on fishing.

13:50 - The best microphone for under $100 is the Samson Q2U.

16:00 - The School of Podcasting walks you through the steps to launching a new podcast.

18:15 - Podcastbranding.co or Canva can help you get your podcast artwork ready to roll.

24:40 - We talk about Captivate and Buzzsprout and the differences between some of the podcast hosts.

27:00 - The Mark Maron episode with President Obama

30:25 - Dave’s video on Anchor and the best podcast hosts out there.

40:20 - The Stacking Benjamins Podcast and what hearing no should mean to you.

49:10 - We talked about FreeUp.net and my Sam Kabart from the Clone Yourself Podcast who shares the steps to getting started with a VA.

53:10 - The Yoast SEO Plugin is a must have on your website.

57:50 - Dave is sponsored by Focus Right.

58:40 - I note the Joe Rogan podcast and the sponsorship model.

1:02:00 - Hindenburg is a software that is made for journalist and is what I now use for my editing. Audacity is one of the most common free editing software.

1:04:05 - Descript is a new software that transcribes your audio file and deletes the filler words if needed.

1:08:00 - Super Fans by Pat Flynn is a great book and resource about growing your influence.

1:10:20 - Podcast Fest and Podcast Movement are the biggest events and a couple that I'll be attending soon.

1:11:17 - Van Halen with David Lee Roth is Dave’s goto band in this show.

You can find Dave Jackson at the School of Podcasting.

Resources Noted in the Show

The Samson Q2U is the best microphone for under $100

President Obama with Mark

What you need to launch your podcast

Who are you talking to Why are you doing the podcast Know what format What tech you need Need to setup a website Need a media host like Libsyn Need artwork Submit your show 30 days prior to your launch date

Conclusion with Dave Jackson

The Podcast Hall of Famer, Dave Jackson, gives us some insight on launching and growing a podcast. Dave also works for Libsyn and has tons of great content online and on the pod.

Show Notes: https://webgrowthcode.com/launch-and-grow-a-podcast-with-dave-jackson-from-the-school-of-podcasting/

Show Notes: https://webgrowthcode.com/how-to-launch-grow-and-monetize-a-podcast-ep-1-introduction/

This is the first podcast and post to document the steps to launch, grow and monetize a new podcast. You will be able to follow the journey myself and Greg Keenan are going on.

I provide an introduction for the new We Speak Trout Podcast and share some tips on what we are doing early on with the new podcast.

Show Notes for We Speak Trout Launch

03:10 - Send us an email at [email protected].

03:46 - Link to the podcast challenge.

Click here to grab the PDF Podcast Transcript

Hey, everyone, this is Dave, I'm back again for a special, special little conversation.

This is going to be the start of a series that is going to document the process of building a new podcast from the ground up with my partner, Greg Keenan, from the fly fishing insider podcast.

And we are going to launch a new podcast. it's it's called we speak trout.

And definitely give this up to Greg. This is his concept idea. He came to me and pitched it to me and definitely sounds like a great, I've been really wanting to keep expanding. As you know, I'm hot on the podcasting. I know the power of podcasting, it's huge, it can do a lot for your business.

And this is just one way we're going to actually help contribute something new. Something that we hope that we can build a business around, but at the same time help a community of people with a focus on trout fishing.

So just want to give the first little heads up here that we have this going. This isn't going to be long. I'm hoping to do these things. I'm just kind of thinking out loud.

Maybe, if I could do weekly, I guess right now I could bust out probably four episodes on different topics of what we have going and then post all those as different little snippets little podcast. So that would kind of be cool to do, I think and then I'll still have the regular right now the regular episodes, the interviews I do are popping out every every two weeks.

So I think the idea the concept of we speak trout, the idea here is that we're going to Greg and I are going to get on a call weekly and just talk about fishing with folks on trout fishing, we might have a new guest that comes on each week, we might have, you know, depending on what we have going it will be, based on you know, based on the topic and the guest, but we'll be digging into a new idea. And I just kind of was thinking talking to Greg, now we were kind of talking every day about this. So it's it's cool. But so that's kind of the fly fishing concept. But really the business, the nuts and bolts is I think will be cool for you to follow, because I guess we're gonna be posting this on, you know, on the outdoors online on the marketing podcast. So to see how we're doing it. And how we're really going to focus it in the power is that what the to podcast, Greg and I both have two of the leading podcasts in the fly fishing space. And that power along with the community of people we built, we're going to help launch this thing into the atmosphere. So that's the goal is to launch this thing off. And what have we done so far, so far, we have a Google we have Gmail, you can send the email to [email protected] we've got a Google drivers just kind of just slowly we're planning for this launch in February. And so we've given ourselves more than a couple months, more than you know, a few months to really get this going slowly, because we want to get it all prepared and launch. So ready to launch this thing out. And we don't have a lot of other distractions. So, you know, we're just kind of all the little steps of the podcast, you can go, I'll put a link in the show notes to the podcasting challenge, which is a 30 day challenge. And ROI can be 30 days, or it can be whatever you need it to be, but I'm going to be walking through that each step of the way on, you know, what we're doing to launch and maybe that'd be a fun thing to do. As all, as I as I get these things. You know, each week, these tasks completed all kind of do a summary of where we're at. So and actually, I can click over right now. But we had a task list of kind of a spreadsheet of things to do. And we're working our way through that. And, and the first thing is really coming up with some of the nuts and bolts, Greg's working on the website. So I'll circle back around, let you know how that goes when that's up. And you could take a look at that.

And so yeah, this will be cool, because, you know, part of this will be you're going to be able to watch the process from a business perspective, but also it's going to be a fly fishing resource for for you for everybody, you know, to direct people to So, so pretty excited about this it right now is November, early November, mid...