EP 1.05 | Website Strategy Discussion with Angela Payne

08/30/24 • 42 min

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On this episode of The Web Design and Marketing Diaries, I talk with entrepreneur, Angela Payne, owner of Grade 13 Financial Solutions.
What started as a conversation about landing pages turned into a mini-coaching session where we discussed strategies for her online success, providing spaces for growth for minority entrepreneurs, the importance of identifying your target audience, and so much more.
I really enjoyed talking with Angela and giving her some strategies to think about as she works to grow her business.
Listen in and enjoy this special episode!
Connect with Angela online:
Website: Grade 13 Financial Solutions
Socials: Facebook | Instagram | TikTok
Email: [email protected]

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Previous Episode

EP 1.04 | How to Create a Top Tier Homepage

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Welcome to another episode of The Web Design and Marketing Diaries, where we empower small business owners to thrive in the digital world. Today, we're diving into the heart of your online presence – your home page. Your website's home page is often the first impression potential customers get of your business, and it's crucial to get it right.

In this episode, we’ll break down the essential elements that make a home page effective and engaging. From crafting a compelling headline to optimizing for mobile devices, we'll cover everything you need to know to ensure your home page captivates visitors and encourages them to take action.

Here’s what we’ll discuss:

Compelling Headlines and Subheadlines: How to grab attention and clearly communicate your value.
Hero Images and Videos: The power of visual elements in making a strong first impression.
Clear Calls to Action (CTAs): Guiding visitors towards the next step.
Overview of Services or Products: Informing visitors quickly about what you offer.
Navigation Menus: Designing intuitive and user-friendly navigation.
Social Proof: Using testimonials and reviews to build trust.
Contact Information: Making it easy for visitors to get in touch.
Value Proposition: Highlighting why visitors should choose you.
Responsive Design: Ensuring your site looks great on all devices.
Advanced Tips: SEO optimization, loading speed, and analytics tracking.

Whether you’ve DIY’ed your website or it’s been a while since your last update, this episode is packed with actionable tips to help you transform your home page into a powerful tool for your business.

Tune in and learn how to create a home page that not only looks great but also drives results. Don’t miss out on these valuable insights that can take your website to the next level.
Links mentioned in this episode:
Sign up for a Website Review: https://www.thepiercollective.com/website-review/
Download the Website Planning Workbook: https://learn.thepiercollective.com/website-planning-workbook
Are you struggling with an outdated website that doesn't attract your ideal buyers? Schedule a consultation with me so you can finally have a modern, on-brand, mobile-friendly website that delivers a great first impression.

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EP 1.06 | Intro to Email Marketing

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On this episode of The Web Design and Marketing Diaries, we talk about email marketing, what it is and how to get people on your email list.
Starting an email list is one of the best things you can do for your business, especially early on. Unlike social media where you're at the mercy of the algorithms, you actually own your email list, and people actually asked to be there! Listen in as I talk about the importance of having an email list, strategies to fill it with engaged subscribers, and what to do once they're actually on your list.