The Web Design and Marketing Diaries

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Welcome to another episode of The Web Design and Marketing Diaries, where we empower small business owners to thrive in the digital world. Today, we're diving into the heart of your online presence – your home page. Your website's home page is often the first impression potential customers get of your business, and it's crucial to get it right.

In this episode, we’ll break down the essential elements that make a home page effective and engaging. From crafting a compelling headline to optimizing for mobile devices, we'll cover everything you need to know to ensure your home page captivates visitors and encourages them to take action.

Here’s what we’ll discuss:

• Compelling Headlines and Subheadlines: How to grab attention and clearly communicate your value.
• Hero Images and Videos: The power of visual elements in making a strong first impression.
• Clear Calls to Action (CTAs): Guiding visitors towards the next step.
• Overview of Services or Products: Informing visitors quickly about what you offer.
• Navigation Menus: Designing intuitive and user-friendly navigation.
• Social Proof: Using testimonials and reviews to build trust.
• Contact Information: Making it easy for visitors to get in touch.
• Value Proposition: Highlighting why visitors should choose you.
• Responsive Design: Ensuring your site looks great on all devices.
• Advanced Tips: SEO optimization, loading speed, and analytics tracking.

Whether you’ve DIY’ed your website or it’s been a while since your last update, this episode is packed with actionable tips to help you transform your home page into a powerful tool for your business.

Tune in and learn how to create a home page that not only looks great but also drives results. Don’t miss out on these valuable insights that can take your website to the next level.
Links mentioned in this episode:
Sign up for a Website Review: https://www.thepiercollective.com/website-review/
Download the Website Planning Workbook: https://learn.thepiercollective.com/website-planning-workbook
Are you struggling with an outdated website that doesn't attract your ideal buyers? Schedule a consultation with me so you can finally have a modern, on-brand, mobile-friendly website that delivers a great first impression.

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Visit us online
Let's Get Social:
Facebook | Instagram | YouTube | Threads
Ready to get started on your website?
Start here --> Download our FREE Website Planning Guide
Did you know that only about 30% of your audience is ready to buy from you at any given time? Download the Sales Funnel Cheat Sheet to get started planning your content and strategy based on the stages of your customer's journey.
Sign up for The Collective's Cove, a monthly curated collection of digital marketing strategies for your business.

Loving the show? Click here to shoot a text and let me know!

In this episode, host Victoria walks listeners through the anatomy of an effective sales page. She takes you through a live example of a page with near perfect copy and positioning. Listen in to learn how to apply these same techniques to help convert your product, program, or service.
Interested in learning more about all things web design and marketing? Visit The Pier Collective at https://www.thepiercollective.com.

-------------------------------
Visit us online
Let's Get Social:
Facebook | Instagram | YouTube | Threads
Ready to get started on your website?
Start here --> Download our FREE Website Planning Guide
Did you know that only about 30% of your audience is ready to buy from you at any given time? Download the Sales Funnel Cheat Sheet to get started planning your content and strategy based on the stages of your customer's journey.
Sign up for The Collective's Cove, a monthly curated collection of digital marketing strategies for your business.

Loving the show? Click here to shoot a text and let me know!

The Corporate Transparency Act is probably something the average business owner has heard of, but it's certainly something you should be aware of if you have an LLC.
This act now requires certain companies to report Beneficial Ownership Information on a yearly basis. But what does this mean, and who does this affect?

In this episode, I talk with CPA and tax advisory expert, Leslie M. Jones, of L.M. Jones & Associates, and she breaks down exactly what this means for you as a business owner. Listen in as Leslie and I discuss the origin of this new requirement, why it matters, and how you can make sure you're in compliance. This is an episode you do not want to miss!

In this episode:

0:03 Understanding the Beneficial Ownership Information Requirement

3:01 Why is This New Requirement Relevant?

4:45 Who This New Requirement is For

5:27 How to File Your BOI

8:14 What Happens If You Do Not File On Time

12:54 Annual Report and EIN Requirements

18:20 BOI Filing Assistance and Resources

Links mentioned in this episode:

File your BOI
Visit Leslie's website

-------------------------------
Visit us online
Let's Get Social:
Facebook | Instagram | YouTube | Threads
Ready to get started on your website?
Start here --> Download our FREE Website Planning Guide
Did you know that only about 30% of your audience is ready to buy from you at any given time? Download the Sales Funnel Cheat Sheet to get started planning your content and strategy based on the stages of your customer's journey.
Sign up for The Collective's Cove, a monthly curated collection of digital marketing strategies for your business.

Loving the show? Click here to shoot a text and let me know!

In this episode, we explore my love/hate relationship with popular website builders like Wix and Squarespace. I'll share my personal experiences with DIY website building and why these platforms, while powerful, can be a double-edged sword for those without proper web design knowledge. I’ll talk about the common pitfalls I see in DIY websites and provide tips on how to avoid them. Whether you’re just starting your website journey or looking to improve your existing site, tune in to discover the essentials of building a site that not only looks great but functions effectively for your business. Plus, grab my free Website Planning Guide to help you get started!

-------------------------------
Visit us online
Let's Get Social:
Facebook | Instagram | YouTube | Threads
Ready to get started on your website?
Start here --> Download our FREE Website Planning Guide
Did you know that only about 30% of your audience is ready to buy from you at any given time? Download the Sales Funnel Cheat Sheet to get started planning your content and strategy based on the stages of your customer's journey.
Sign up for The Collective's Cove, a monthly curated collection of digital marketing strategies for your business.

Loving the show? Click here to shoot a text and let me know!

On this episode of The Web Design and Marketing Diaries, we talk about email marketing, what it is and how to get people on your email list.
Starting an email list is one of the best things you can do for your business, especially early on. Unlike social media where you're at the mercy of the algorithms, you actually own your email list, and people actually asked to be there! Listen in as I talk about the importance of having an email list, strategies to fill it with engaged subscribers, and what to do once they're actually on your list.

-------------------------------
Visit us online
Let's Get Social:
Facebook | Instagram | YouTube | Threads
Ready to get started on your website?
Start here --> Download our FREE Website Planning Guide
Did you know that only about 30% of your audience is ready to buy from you at any given time? Download the Sales Funnel Cheat Sheet to get started planning your content and strategy based on the stages of your customer's journey.
Sign up for The Collective's Cove, a monthly curated collection of digital marketing strategies for your business.