25: Lead Scoring 101: An Introduction

04/22/20 • 11 min

Lead scoring is an awesome way to build a qualification process for your leads. Let's do a high-level overview and discuss the fit and engagement of your leads!

Lead scoring is an awesome way to build a qualification process for your leads. Let's do a high-level overview and discuss the fit and engagement of your leads!

Previous Episode

24: The Top 5 Reasons Marketers Will Love The New HubSpot CMS

HubSpot JUST released a new CMS Hub with a professional and enterprise version.

Here's a brief highlight of some of the best features, directly from HubSpot:

Creating Content - with themes, drag n drop pages, beautiful templates, and the marketplace with 1,000's of templates, your team can create content fast.
Getting Found Online - with SEO recommendations, Google Search Console integration, and Content Strategy tools - your team can easily create a website that is made to be found.
Developing Amazing Experiences - with local development, CMS staging, personalized content, CRM-driven dynamic pages, and multi-language content - you'll be able to create remarkable web experiences.
Capturing Leads - with forms, live chat, conversational landing pages, and pop-up forms - you'll be able to capture the right leads
Gaining Insights - with traffic source analytics, page performance insights, and our CRM timeline of site activity - you can get the insights you need to make better-informed decisions.

Next Episode

26: Flipping the Flywheel: Focusing on Revenue First

Today we're talking about flipping the flywheel - why you should be focusing on revenue first and what so many marketers get wrong about this. Host Tim Wirzburger is joined by special guest John Aikin, CEO and founder of Web Canopy Studio.