The Web Canopy Studio Show

Are you stuck with a website that fails over and over again to convert your visitors?

Is your messaging falling flat with what your audience really wants?

Are you ready to make make the right adjustments to skyrocket your conversion rates?

In this episode, John Aikin reveals the secrets to creating a website that converts by harnessing the power of your buyer persona. Here is a taste of what we cover:

🎯 Discover how to create irresistible buyer personas that capture your ideal customers' attention

🔍 Learn the insider secrets to conducting research that uncovers your audience's deepest desires

💬 Unleash the power of messaging that speaks directly to your target audience and drives sales

❌ Say goodbye to confusing, off-putting language and hello to clear, compelling copy that converts

🤝 Tap into the power of empathy to build deeper connections with your audience and skyrocket your conversion rates

💻 Gain the competitive edge with websites and marketing strategies that are specifically tailored to your target audience's needs and preferences

This episode is packed with practical tips and insights that small business owners and marketers can use to dramatically improve their website's conversion rates.

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If you're using HubSpot for your marketing campaigns, you probably already know that creating a landing page that converts visitors into leads can be a real challenge.

You have to sift through your portal and the marketplace just to find the right page, and even then, it can be a complicated process.

It's frustrating, right?

As marketers, we don't always have the time or the resources and often have to settle. But you deserve more.

This is where Landing Page Studio Pro comes in!

This theme is a collection of all the different pages we have developed over the past decade, including high-impact landing page templates designed to create beautiful and effective pages that convert.

Landing Page Studio is more than just a theme.

When you purchase this theme, you get access to an entire training library that includes:

✅ 3 hours of video training on how to build landing pages, how to plan a masterclass, how to generate offers and more
✅ Fill in the blank wireframes that work with Photoshop, Illustrator, and PDF
✅ Downloadable Guides for planning and building your offers

Whether you're brand new or a veteran in HubSpot, be sure to check out Landing Page Studio Pro to take your landing pages to the next level!

You can join the waitlist for some additional bonuses today: https://marketplace.webcanopystudio.com/landing-page-studio-pro-home

Using social media ads is an awesome way that we have been able to help clients implement creative lead generation strategies that are outsmarting the competition.

Now, starting a paid ad campaign is not something you want to dive into overnight. We actually don't even recommend that you hire someone to do it for you until you have thought of these extremely important things:

1. What's the goal of your paid ads campaign?

We have seen so many businesses coming to us, guns-a-blazing, ready to taste the sweet sweet ROI of a paid ads campaign.

They often just watched some video by a You-tuber who claimed to double their business with one simple ad hack.

That's simply just not how it works. The truth is that you need to set a very realistic goal before you start thinking about starting paid ads.

Advertising on Google, Facebook, YouTube, or LinkedIn can be an amazing tool. However, like any other tool, there are certain tools to get each specific job done.

This means that before you start thinking about paid ads, you have to think about your goal. Do you want to sell directly to your clients? Do you want to generate new leads? Do you need to get the word out about a new product? Hopefully you have a specific idea of what you want to accomplish.

2. Where is your audience hiding?

After you know the WHY you have to lock down the WHO. Creating audiences for your paid ads takes a lot of practice.

Once you become an expert in paid ads, you will be able to lock down what offer will fit on what platform.

For example:

We found that ads targeted at getting people into an upcoming webcast perform way better on LinkedIn. Where awareness campaigns seem to get a much better ROI on Facebook.

But guess what?

We likely don't have the same audience! Therefore, you need to be ready to explore what media outlet is going to work the best for your goal.

3. Do you have the patience for paid ads?

The final thing to ask is, "How is your patience?"

You really need to be patient when you're starting paid ads. Everyone's business and buyers are so different. You can always look at similar data to identify the best place to start advertising. But remember that the first month or so of doing ads you're paying for data.

This data however, is going to be very powerful for future campaigns. Don't give up!

We know the task ahead seems daunting and you might consider finding an agency to help you run ads.

There is nothing wrong with that, but remember THEY DON'T KNOW YOUR AUDIENCE. They might be able to implement a strategy that worked with similar clients. However, they will need to learn where your buyers are, just like you would have to learn.

So just be patient, once you learn the power of paid ads, you will certainly be glad you put in the work!

Support the show (https://www.hubspot.com/agencies/web-canopy-studio)

Conversion rate optimization is not something you do right away on your website. On the other hand, it's not something that just happens on its own, either.

You need the foundation first before you can start thinking about improving the overall goals and improving the overall performance of what you're trying to accomplish.

But once the groundwork has been laid, you can start to hone in on your existing content and find new ways to create quick wins that will lead to a high impact on your website's ability to generate leads.

In this episode, John Aikin discusses strategies that you can implement today to start increasing your conversion rate without spending a dime on ads or other paid tools. We’re taking a deep dive into:

1️⃣ Utilizing different types of heat maps to understand how visitors are using our site

2️⃣ The correct way to use exit intent pop-ups in an effort to tastefully provide value

3️⃣ Identifying and optimizing your highest converting pages as the building blocks for your conversion machine

This episode is for you if you are looking for quick and straightforward ways to impact your website performance and generate new leads with content you already have.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

When we look at websites from a decade ago, we see websites that included a logo, section one at the top, section two in the middle, and section three at the bottom of the page.

People decided that section one would have an image background. Section two is all white. And section three section will include a line that’s all black.

This used to work great.

As the internet has evolved, so has website design.

Truly successful websites help your prospects and customers as they move through your website to stay, engage, and have a great experience.

In this episode, John Aikin discusses website design trends that do a fantastic job of representing your brand. The three major trends we’re diving into include:

1. Making sure that you are breaking the plane
2. Creating a sense of flow throughout your pages
3. Using real people that are experiencing success in your design

This episode is for you if you are looking for impactful must-have design trends for your website.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment