95: Mastering email marketing: Tips for boosting ROI and engagement in HubSpot

11/08/24 • 12 min

In this episode, we dive into the art of effective email marketing! Whether you’re looking to increase engagement, improve deliverability, or maximize ROI, Elizabeth shares expert tips to help you get the most out of every campaign. From creating suppression lists and segmentation in HubSpot to building re-engagement strategies, this episode covers the essentials for marketers aiming to optimize their email performance. Perfect for anyone ready to clean up their lists, target the right audience, and achieve better results. Tune in and level up your email marketing game!

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94: Proving marketing ROI: Boost your budget in 2025 with HubSpot

In this episode, Elizabeth tackles one of the biggest challenges marketers face—proving marketing ROI. Learn how to tie your efforts to revenue, work more effectively with your sales team, and use HubSpot to track the metrics that matter. Whether you're setting your 2025 marketing budget or simply trying to increase it, these practical tips on average deal size, MQLs, and lead scoring will get you there. Plus, Elizabeth shares her personal tricks to streamline reporting and collaboration between marketing and sales. Let’s set you up for success!

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96: Preparing for 2025: Essential marketing strategies to align goals and maximize ROI

In this episode, Elizabeth dives into how marketers can prepare for a successful 2025 by reflecting on this year’s efforts and aligning marketing strategies with company goals. Learn how to leverage HubSpot tools for deal tracking, lead scoring, and content auditing to ensure your campaigns are effective and targeted. Whether it’s cleaning up data, optimizing email health, or using campaign comparisons, these tips will help you start the new year strong and demonstrate marketing ROI. Don’t miss the strategies to set SMART goals and create actionable plans for the year ahead!