68: Why Your Website Isn't Converting: The Power Of Understanding Your Audience
03/06/23 • 15 min
Are you stuck with a website that fails over and over again to convert your visitors?
Is your messaging falling flat with what your audience really wants?
Are you ready to make make the right adjustments to skyrocket your conversion rates?
In this episode, John Aikin reveals the secrets to creating a website that converts by harnessing the power of your buyer persona. Here is a taste of what we cover:
🎯 Discover how to create irresistible buyer personas that capture your ideal customers' attention
🔍 Learn the insider secrets to conducting research that uncovers your audience's deepest desires
💬 Unleash the power of messaging that speaks directly to your target audience and drives sales
❌ Say goodbye to confusing, off-putting language and hello to clear, compelling copy that converts
🤝 Tap into the power of empathy to build deeper connections with your audience and skyrocket your conversion rates
💻 Gain the competitive edge with websites and marketing strategies that are specifically tailored to your target audience's needs and preferences
This episode is packed with practical tips and insights that small business owners and marketers can use to dramatically improve their website's conversion rates.
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If you're using HubSpot for your marketing campaigns, you probably already know that creating a landing page that converts visitors into leads can be a real challenge.
You have to sift through your portal and the marketplace just to find the right page, and even then, it can be a complicated process.
It's frustrating, right?
As marketers, we don't always have the time or the resources and often have to settle. But you deserve more.
This is where Landing Page Studio Pro comes in!
This theme is a collection of all the different pages we have developed over the past decade, including high-impact landing page templates designed to create beautiful and effective pages that convert.
Landing Page Studio is more than just a theme.
When you purchase this theme, you get access to an entire training library that includes:
✅ 3 hours of video training on how to build landing pages, how to plan a masterclass, how to generate offers and more
✅ Fill in the blank wireframes that work with Photoshop, Illustrator, and PDF
✅ Downloadable Guides for planning and building your offers
Whether you're brand new or a veteran in HubSpot, be sure to check out Landing Page Studio Pro to take your landing pages to the next level!
You can join the waitlist for some additional bonuses today: https://marketplace.webcanopystudio.com/landing-page-studio-pro-home
Are you stuck with a website that fails over and over again to convert your visitors?
Is your messaging falling flat with what your audience really wants?
Are you ready to make make the right adjustments to skyrocket your conversion rates?
In this episode, John Aikin reveals the secrets to creating a website that converts by harnessing the power of your buyer persona. Here is a taste of what we cover:
🎯 Discover how to create irresistible buyer personas that capture your ideal customers' attention
🔍 Learn the insider secrets to conducting research that uncovers your audience's deepest desires
💬 Unleash the power of messaging that speaks directly to your target audience and drives sales
❌ Say goodbye to confusing, off-putting language and hello to clear, compelling copy that converts
🤝 Tap into the power of empathy to build deeper connections with your audience and skyrocket your conversion rates
💻 Gain the competitive edge with websites and marketing strategies that are specifically tailored to your target audience's needs and preferences
This episode is packed with practical tips and insights that small business owners and marketers can use to dramatically improve their website's conversion rates.
-------
If you're using HubSpot for your marketing campaigns, you probably already know that creating a landing page that converts visitors into leads can be a real challenge.
You have to sift through your portal and the marketplace just to find the right page, and even then, it can be a complicated process.
It's frustrating, right?
As marketers, we don't always have the time or the resources and often have to settle. But you deserve more.
This is where Landing Page Studio Pro comes in!
This theme is a collection of all the different pages we have developed over the past decade, including high-impact landing page templates designed to create beautiful and effective pages that convert.
Landing Page Studio is more than just a theme.
When you purchase this theme, you get access to an entire training library that includes:
✅ 3 hours of video training on how to build landing pages, how to plan a masterclass, how to generate offers and more
✅ Fill in the blank wireframes that work with Photoshop, Illustrator, and PDF
✅ Downloadable Guides for planning and building your offers
Whether you're brand new or a veteran in HubSpot, be sure to check out Landing Page Studio Pro to take your landing pages to the next level!
You can join the waitlist for some additional bonuses today: https://marketplace.webcanopystudio.com/landing-page-studio-pro-home
Previous Episode
67: 12 Examples of Highly Effective Landing Pages
Watch the Video: https://youtu.be/zkDBHJHhCyM
A well-designed landing page can help increase conversion rates, improve lead quality, and provide valuable insights into customer behavior and preferences.
In this podcast, John Aikin walks through 12 unique landing page examples that focus on both top-of-funnel and bottom-of-funnel conversions.
These landing pages are intended for audiences who don't know much about the brand and are used for lead generation.
John highlights various landing page examples, such as:
- E-book Landing Page
- Gated Case Study Landing Page
- Quiz-based Landing Page
- Demo Landing Page
- Video Sales Letter (VSL) Landing Page
- Comparison Guide Landing Page
And more!
Be sure to watch this episode if you are looking for inspiration or examples of all different kinds of effective landing pages.
-------
If you're using HubSpot for your marketing campaigns, you probably already know that creating a landing page that converts visitors into leads can be a real challenge.
You have to sift through your portal and the marketplace just to find the right page, and even then, it can be a complicated process.
It's frustrating, right?
As marketers, we don't always have the time or the resources and often have to settle. But you deserve more.
This is where Landing Page Studio Pro comes in!
This theme is a collection of all the different pages we have developed over the past decade, including high-impact landing page templates designed to create beautiful and effective pages that convert.
Landing Page Studio is more than just a theme.
When you purchase this theme, you get access to an entire training library that includes:
✅ 3 hours of video training on how to build landing pages, how to plan a masterclass, how to generate offers and more
✅ Fill in the blank wireframes that work with Photoshop, Illustrator, and PDF
✅ Downloadable Guides for planning and building your offers
Whether you're brand new or a veteran in HubSpot, be sure to check out Landing Page Studio Pro to take your landing pages to the next level!
Next Episode
69: 3 Campaign Ideas To Generate Sales In The Next 30 Days
Are you looking for new campaign ideas?
Have your recent marketing campaigns started to fall flat?
Are you ready to try new ideas that actually convert your contacts into paying customers?
In this episode, John Aikin covers three unique campaign ideas that Web Canopy Studio uses to generate sales. Here is a sneak peek of what we cover:
🎯 Sell Small: Using low ticket offers with small fees to land and expand with post-sale support.
🔄 Closed Lost: Retargeting lost deals with personalized outreach
💸 Paid Training: Lengthy workshops that are interactively designed around the topic of an objection
This episode is packed with quick wins and new ways to create opportunities in your pipeline to generate revenue in the bank.
-------
If you're using HubSpot for your marketing campaigns, you probably already know that creating a landing page that converts visitors into leads can be a real challenge.
You have to sift through your portal and the marketplace just to find the right page, and even then, it can be a complicated process.
It's frustrating, right?
As marketers, we don't always have the time or the resources and often have to settle. But you deserve more.
This is where Landing Page Studio Pro comes in!
This theme is a collection of all the different pages we have developed over the past decade, including high-impact landing page templates designed to create beautiful and effective pages that convert.
Landing Page Studio is more than just a theme.
When you purchase this theme, you get access to an entire training library that includes:
✅ 3 hours of video training on how to build landing pages, how to plan a masterclass, how to generate offers and more
✅ Fill in the blank wireframes that work with Photoshop, Illustrator, and PDF
✅ Downloadable Guides for planning and building your offers
Whether you're brand new or a veteran in HubSpot, be sure to check out Landing Page Studio Pro to take your landing pages to the next level!
You can join the waitlist for some additional bonuses today: https://marketplace.webcanopystudio.com/landing-page-studio-pro-home
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