37: Conversion Rate Optimization Ideas For Fast Website Leads
03/28/22 • 19 min
Conversion rate optimization is not something you do right away on your website. On the other hand, it's not something that just happens on its own, either.
You need the foundation first before you can start thinking about improving the overall goals and improving the overall performance of what you're trying to accomplish.
But once the groundwork has been laid, you can start to hone in on your existing content and find new ways to create quick wins that will lead to a high impact on your website's ability to generate leads.
In this episode, John Aikin discusses strategies that you can implement today to start increasing your conversion rate without spending a dime on ads or other paid tools. We’re taking a deep dive into:
1️⃣ Utilizing different types of heat maps to understand how visitors are using our site
2️⃣ The correct way to use exit intent pop-ups in an effort to tastefully provide value
3️⃣ Identifying and optimizing your highest converting pages as the building blocks for your conversion machine
This episode is for you if you are looking for quick and straightforward ways to impact your website performance and generate new leads with content you already have.
------
View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website
How well does your website perform today?
Get This Free Website Assessment Report Today!
Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?
If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment
It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.
When you fill out this assessment, you will receive a personalized report which includes:
✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework
✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success
✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better
And the best part?
You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.
Get your free self-guided assessment and see how your website fares today!
https://www.webcanopystudio.com/assessment
Conversion rate optimization is not something you do right away on your website. On the other hand, it's not something that just happens on its own, either.
You need the foundation first before you can start thinking about improving the overall goals and improving the overall performance of what you're trying to accomplish.
But once the groundwork has been laid, you can start to hone in on your existing content and find new ways to create quick wins that will lead to a high impact on your website's ability to generate leads.
In this episode, John Aikin discusses strategies that you can implement today to start increasing your conversion rate without spending a dime on ads or other paid tools. We’re taking a deep dive into:
1️⃣ Utilizing different types of heat maps to understand how visitors are using our site
2️⃣ The correct way to use exit intent pop-ups in an effort to tastefully provide value
3️⃣ Identifying and optimizing your highest converting pages as the building blocks for your conversion machine
This episode is for you if you are looking for quick and straightforward ways to impact your website performance and generate new leads with content you already have.
------
View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website
How well does your website perform today?
Get This Free Website Assessment Report Today!
Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?
If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment
It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.
When you fill out this assessment, you will receive a personalized report which includes:
✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework
✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success
✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better
And the best part?
You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.
Get your free self-guided assessment and see how your website fares today!
https://www.webcanopystudio.com/assessment
Previous Episode
36: The 3 Website KPIs Every Marketer Should Be Tracking
What metrics should you be tracking to monitor your website and overall marketing performance?
We are constantly asked, “what KPIs do you track on your website, what metrics matter the most?''
Today there are a lot of tools and dashboards that capture data of even the tiniest elements of any website.
...And that is exactly why people get overwhelmed by data because they further complicate the process of knowing which metrics really affect your business.
What metrics you should track will depend largely on what your business goals are.
However, there are three fundamental KPIs that you may have been ignoring (and they are critical for your business!)
In this episode John Aikin goes through those three metrics:
🟢 The first one will inform you whether you should increase or decrease the pace of your marketing activities.
🟢 The second one is likely something you’re not considering at all (and if you are, 10 points to you!) which will help you fine-tune your conversion rate.
🟢 The third one is a consolidated report, which if done right, can give you high-impact insights that will tell you exactly where you should focus next.
This episode is for you if you're confused with your website & marketing data, but want to know which metrics you should be tracking regularly.
-----
View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website
How well does your website perform today?
Get This Free Website Assessment Report Today!
Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?
If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment
It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.
When you fill out this assessment, you will receive a personalized report which includes:
✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework
✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success
✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better
And the best part?
You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.
Get your free self-guided assessment and see how your website fares today!
https://www.webcanopystudio.com/assessment
Next Episode
38: The Importance of Problem Focused Content Over Product Focused Content
The majority of content that you find on a website is generally centered around that company's product or services.
We want to show people how cool our product is. We want to show how this service actually works. This feels like the right kind of information to show because why else would someone come to our website?
The issue with this?
We're not solving problems.
The lion's share of people who hit our website are looking for the answer to their specific problem. Our content needs to address this by giving them a reason to stay and engage.
When we're thinking about how to improve the conversion rate of our website, we must tell the story that focuses on the problems our products or services actually solve.
In this episode, John Aikin goes into depth on evaluating the problems your customers need to solve and using that information to:
✴️ Capture the attention of new website visitors.
✴️ Put ourselves in the shoes of our target customers to understand their issues.
✴️ Build top and middle of funnel content for prospects in different stages of the buyer’s journey.
✴️ Shift all of our content from product-focused to problem-focused.
This episode is for you if you want to shift the way you talk about your products and services to improve your website's ability to generate and retain more leads.
------
View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website
How well does your website perform today?
Get This Free Website Assessment Report Today!
Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?
If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment
It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.
When you fill out this assessment, you will receive a personalized report which includes:
✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework
✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success
✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better
And the best part?
You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.
Get your free self-guided assessment and see how your website fares today!
https://www.webcanopystudio.com/assessment
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