Why sonic branding is a marketer’s untapped distinctive asset for effectiveness

12/21/23 • 36 min

2 Listeners

WARC's APAC editor Rica Facundo speaks to MassiveMusic’s Ralph van Dijk, director of music and brands APAC, and Aifric Lennon, director of research strategy. Discussing new formats and tactics for sonic branding in a modern marketing landscape and how to use it effectively to deliver both short- and long-term results.

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