The WARC Podcast
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Top 10 The WARC Podcast Episodes
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3 in 15: Drivers of brand growth
The WARC Podcast
09/19/23 • 13 min
This week, WARC's Lena Roland is joined by Catherine Driscoll, Commissioning Editor EMEA for WARC Strategy to discuss three themes from the recent EMEA spotlight on drivers of brand growth. Discussing Paul Dyson’s drivers of advertising profitability, optimizing the balance between brand and performance marketing, and brand assets.
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09/19/23 • 13 min
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The Future of Strategy and why marketers need a reality check
The WARC Podcast
10/05/23 • 33 min
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This week WARC’s Lena Roland talks about the future of strategy with Richard Huntington, CSO at Saatchi & Saatchi and Mark Hadfield, founder of Meet the 85%. Discusses the calls for a research revolution as many popular methods used today leave marketers far removed from the reality of peoples’ lives.
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10/05/23 • 33 min
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Consumer Trends: What’s driving the US Gen Z consumer
The WARC Podcast
09/07/23 • 22 min
The third episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Ann Marie Kerwin talks about the trends affecting the US with Amanda Peters, head of strategy at adam&eveDDB New York.
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09/07/23 • 22 min
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How McDonald’s built a culture of creative effectiveness
The WARC Podcast
09/14/23 • 21 min
This week WARC’s Aditya Kishore talks to Joan Colletta, Senior Director of Global Brand Leadership Team at McDonald's. Discussing how McDonald’s overhauled its marketing communications to become a real driver of commercial growth.
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09/14/23 • 21 min
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Why anime is the next big subculture for marketing
The WARC Podcast
09/21/23 • 31 min
This week WARC’s Rica Facundo talks anime with Robin Lau, global strategist of digital and entertainment at Dentsu. Discussing the rise of anime as a cultural force, anime fandoms, and why marketers should be paying attention to this.
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09/21/23 • 31 min
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3 in 15: The future of programmatic
The WARC Podcast
09/26/23 • 18 min
This week, WARC’s Alex Brownsell is joined by Paul Stringer, our Managing Editor, Research and Insight, to unpack three key trends from WARC’s recent report, ‘The future of programmatic’. Covers programmatic in the post-cookie era, how to improve the efficiency and sustainability of the supply chain, and the spread of programmatic into emerging channels.
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09/26/23 • 18 min
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WARC Talks: Differentiation and distinctiveness
The WARC Podcast
08/31/23 • 47 min
This week WARC’s David Tiltman talks about differentiation and distinctiveness with Jenni Romaniuk, Research Professor at the Ehrenberg-Bass Institute, and Koen Pauwels, Distinguished Professor of Marketing at Northeastern University. How do these two ideas differ and does this difference matter?
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08/31/23 • 47 min
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09/06/23 • 22 min
The second episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Rica Facundo talks about the trends affecting APAC with Josh Gallagher, COO of EssenceMediacom APAC.
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09/06/23 • 22 min
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WARC Talks: Redefining ESG
The WARC Podcast
09/12/23 • 32 min
This week WARC talks ESG with Cathy Taylor, commissioning editor at WARC and Whitney Dailey, EVP of purpose at Allison. How is ESG being perceived and how are these perceptions changing?
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09/12/23 • 32 min
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10/11/23 • 34 min
The second of three daily episodes of the WARC Podcast from EffWorks 2023. Anna Hamill, WARC’s senior editor for brands, is joined by marketing effectiveness legends Les Binet and Peter Field to discuss the state of the industry 10 years on from their groundbreaking research study, ‘The Long and the Short of it’.
Fiona Blades, President and Chief Experience Officer at MESH Experience explains the importance of owned media channels in the marketing mix.
Finally, Pawan Marella, Strategy Director at Unilever and Nilam Atodaria, Global Product Director at The GOAT Agency, talk about all things retail media, social commerce and influencers.
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10/11/23 • 34 min
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FAQ
How many episodes does The WARC Podcast have?
The WARC Podcast currently has 185 episodes available.
What topics does The WARC Podcast cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on The WARC Podcast?
The episode title '3 in 15: Drivers of brand growth' is the most popular.
What is the average episode length on The WARC Podcast?
The average episode length on The WARC Podcast is 32 minutes.
How often are episodes of The WARC Podcast released?
Episodes of The WARC Podcast are typically released every 5 days.
When was the first episode of The WARC Podcast?
The first episode of The WARC Podcast was released on Apr 22, 2021.
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