The WARC Podcast
WARC
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Top 10 The WARC Podcast Episodes
Goodpods has curated a list of the 10 best The WARC Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The WARC Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The WARC Podcast episode by adding your comments to the episode page.
12/21/23 • 36 min
WARC's APAC editor Rica Facundo speaks to MassiveMusic’s Ralph van Dijk, director of music and brands APAC, and Aifric Lennon, director of research strategy. Discussing new formats and tactics for sonic branding in a modern marketing landscape and how to use it effectively to deliver both short- and long-term results.
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2 Listeners
3 in 15: The future of programmatic
The WARC Podcast
09/26/23 • 18 min
This week, WARC’s Alex Brownsell is joined by Paul Stringer, our Managing Editor, Research and Insight, to unpack three key trends from WARC’s recent report, ‘The future of programmatic’. Covers programmatic in the post-cookie era, how to improve the efficiency and sustainability of the supply chain, and the spread of programmatic into emerging channels.
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1 Listener
Consumer Trends: What’s driving the US Gen Z consumer
The WARC Podcast
09/07/23 • 22 min
The third episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Ann Marie Kerwin talks about the trends affecting the US with Amanda Peters, head of strategy at adam&eveDDB New York.
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WARC Talks: Redefining ESG
The WARC Podcast
09/12/23 • 32 min
This week WARC talks ESG with Cathy Taylor, commissioning editor at WARC and Whitney Dailey, EVP of purpose at Allison. How is ESG being perceived and how are these perceptions changing?
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1 Listener
3 in 15: Drivers of brand growth
The WARC Podcast
09/19/23 • 13 min
This week, WARC's Lena Roland is joined by Catherine Driscoll, Commissioning Editor EMEA for WARC Strategy to discuss three themes from the recent EMEA spotlight on drivers of brand growth. Discussing Paul Dyson’s drivers of advertising profitability, optimizing the balance between brand and performance marketing, and brand assets.
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1 Listener
Why anime is the next big subculture for marketing
The WARC Podcast
09/21/23 • 31 min
This week WARC’s Rica Facundo talks anime with Robin Lau, global strategist of digital and entertainment at Dentsu. Discussing the rise of anime as a cultural force, anime fandoms, and why marketers should be paying attention to this.
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WARC Talks: Differentiation and distinctiveness
The WARC Podcast
08/31/23 • 47 min
This week WARC’s David Tiltman talks about differentiation and distinctiveness with Jenni Romaniuk, Research Professor at the Ehrenberg-Bass Institute, and Koen Pauwels, Distinguished Professor of Marketing at Northeastern University. How do these two ideas differ and does this difference matter?
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Learnings from SXSW Sydney – investing in creativity
The WARC Podcast
10/26/23 • 38 min
WARC’s Rica Facundo discusses the learnings from SXSW Sydney with WPP Australia and New Zealand’s President Rose Herceg, and Chief Strategy Officer Katie Rigg-Smith.
Why should we invest in creativity, and what lessons can marketers take with them to fight for creativity in the boardroom, and cultivate it with their teams?
In this episode we also hear from Severine Vauleon, Global VP at LUX, Josh Faulks, CEO at AANA, Michelle Martinis, Head of Marketing at National Australia Bank, Stephen Connor, Managing Director at Volvo Australia, Pete Randeria, Director of Global Innovation at Treasury Premium Brands, David Dahan, Managing Director at WPP@Unilever, Gavin Gibson, Managing Partner at Mindshare, David Redhill, ex-CMO of Deloitte, Sam Evans, Head of Digital Marketing and E-commerce at Modus Beer, Toby Talbot, Chief Creative Officer at Ogilvy.
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09/06/23 • 22 min
The second episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Rica Facundo talks about the trends affecting APAC with Josh Gallagher, COO of EssenceMediacom APAC.
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1 Listener
How McDonald’s built a culture of creative effectiveness
The WARC Podcast
09/14/23 • 21 min
This week WARC’s Aditya Kishore talks to Joan Colletta, Senior Director of Global Brand Leadership Team at McDonald's. Discussing how McDonald’s overhauled its marketing communications to become a real driver of commercial growth.
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1 Listener
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FAQ
How many episodes does The WARC Podcast have?
The WARC Podcast currently has 336 episodes available.
What topics does The WARC Podcast cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on The WARC Podcast?
The episode title 'Why sonic branding is a marketer’s untapped distinctive asset for effectiveness' is the most popular.
What is the average episode length on The WARC Podcast?
The average episode length on The WARC Podcast is 32 minutes.
How often are episodes of The WARC Podcast released?
Episodes of The WARC Podcast are typically released every 4 days, 21 hours.
When was the first episode of The WARC Podcast?
The first episode of The WARC Podcast was released on Apr 22, 2021.
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