WARC Talks: Differentiation and distinctiveness

08/31/23 • 47 min

1 Listener

This week WARC’s David Tiltman talks about differentiation and distinctiveness with Jenni Romaniuk, Research Professor at the Ehrenberg-Bass Institute, and Koen Pauwels, Distinguished Professor of Marketing at Northeastern University. How do these two ideas differ and does this difference matter?

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Previous Episode

Making a Promise to the Customer - 4. Where next for the research?

The fourth and final episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode we look at where this research goes next - how the team behind it plan to use it and apply it, and what they hope to achieve with it over the coming months and years. WARC's David Tiltman speaks to renowned strategist Roger Martin, Jann Schwarz, founder and global head of B2B Institute at LinkedIn, and Mimi Turner, head of EMEA & Latin America at the B2B Institute at LinkedIn.

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Next Episode

Consumer Trends: Using behavioural science to tackle cost of living and sustainability

The first episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Catherine Driscoll talks about the trends affecting Europe with Crawford Hollingworth global chairman and founder of The Behavioural Architects.

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.