goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
The WARC Podcast - WARC Talks: Differentiation and distinctiveness

WARC Talks: Differentiation and distinctiveness

The WARC Podcast

This week WARC’s David Tiltman talks about differentiation and distinctiveness with Jenni Romaniuk, Research Professor at the Ehrenberg-Bass Institute, and Koen Pauwels, Distinguished Professor of Marketing at Northeastern University. How do these two ideas differ and does this difference matter?

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

08/31/23 • 47 min

profile image

1 Listener

plus icon
Not bookmarked icon
Share icon

Episode Comments

0.0

out of 5

Star filled grey IconStar filled grey IconStar filled grey IconStar filled grey IconStar filled grey Icon
Star filled grey IconStar filled grey IconStar filled grey IconStar filled grey Icon
Star filled grey IconStar filled grey IconStar filled grey Icon
Star filled grey IconStar filled grey Icon
Star filled grey Icon

No ratings yet

Star iconStar iconStar iconStar iconStar icon

eg., What part of this podcast did you like? Ask a question to the host or other listeners...

Post

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

Copy