Learnings from SXSW Sydney – investing in creativity
10/26/23 • 38 min
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WARC’s Rica Facundo discusses the learnings from SXSW Sydney with WPP Australia and New Zealand’s President Rose Herceg, and Chief Strategy Officer Katie Rigg-Smith.
Why should we invest in creativity, and what lessons can marketers take with them to fight for creativity in the boardroom, and cultivate it with their teams?
In this episode we also hear from Severine Vauleon, Global VP at LUX, Josh Faulks, CEO at AANA, Michelle Martinis, Head of Marketing at National Australia Bank, Stephen Connor, Managing Director at Volvo Australia, Pete Randeria, Director of Global Innovation at Treasury Premium Brands, David Dahan, Managing Director at WPP@Unilever, Gavin Gibson, Managing Partner at Mindshare, David Redhill, ex-CMO of Deloitte, Sam Evans, Head of Digital Marketing and E-commerce at Modus Beer, Toby Talbot, Chief Creative Officer at Ogilvy.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
WARC’s Rica Facundo discusses the learnings from SXSW Sydney with WPP Australia and New Zealand’s President Rose Herceg, and Chief Strategy Officer Katie Rigg-Smith.
Why should we invest in creativity, and what lessons can marketers take with them to fight for creativity in the boardroom, and cultivate it with their teams?
In this episode we also hear from Severine Vauleon, Global VP at LUX, Josh Faulks, CEO at AANA, Michelle Martinis, Head of Marketing at National Australia Bank, Stephen Connor, Managing Director at Volvo Australia, Pete Randeria, Director of Global Innovation at Treasury Premium Brands, David Dahan, Managing Director at WPP@Unilever, Gavin Gibson, Managing Partner at Mindshare, David Redhill, ex-CMO of Deloitte, Sam Evans, Head of Digital Marketing and E-commerce at Modus Beer, Toby Talbot, Chief Creative Officer at Ogilvy.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Previous Episode
Insights from the WARC Awards – product solutions to marketing challenges
The first episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards.
This week, WARC’s Amy Rodgers and John Bizzell discuss brands that have used real-world solutions or products to communicate marketing messages and meet their objectives.
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Next Episode
Insights from the WARC Awards – using data to spark creativity
The second episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss the brands that have used data to spark creativity, which has subsequently generated results for their business.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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