The Violin Club: Thought Leadership Content Marketing

If you run a business that relies on in-person communications to move leads through your sales pipeline and looking to transition this to virtual customer engagement, we've created an action plan designed to help your company survive the next 90 days and craft a strategy for mission success for the next 18 months.
This podcast discuss the action plan in depth and the various milestones to take note of throughout.
https://www.linkedin.com/pulse/surviving-without-becoming-isolated-stephen-williams-1e/

Bill Butler is CEO of Journey Sales and a technology industry veteran. In this episode, Steve Williams and Chris Finch get into the nuts and bolts of Customer Engagement and using ‘Smart Rooms’ to accelerate leads and close sales deals quicker. If you want to learn more about how technology continues to change buyers and sellers during the customer journey, then this episode is for you. (48 mins)

Key Topics Discussed:

• Digital Transformation - The synergy between Marketing & Sales. (07:03)
• Customer Engagement - The importance of measuring content. (10:30)
• What is a “Smart Room” and the science of selling. (20:00)
• Collaborative Selling - How it increases conversions. (27:40)
• Account Based Marketing - It's Account Based Everything! (34:53)
• Predictions - What’s the future of marketing & selling? (46:21)

In this episode, Steve takes us on a deep dive into the concept of Insights Selling, a key component of customer engagement strategy that uses insights to generate value for prospects throughout the sales cycle. We touch on a myriad of topics that will be of interest to anyone in a sales role, whether you’re a veteran looking for a new tool to add to your kit or new to the game, and we include some straightforward, tactical guidance on how to get started. (58 mins)

• 1:56 What is Insights Selling?
• 6:04 Accelerating the sales cycle with Insights Selling
• 13:17 The importance of knowing your customer's buying process.
• 21:16 How to rise above the noise with Insights Selling and storytelling.
• 35:35 When does the selling process begin?
• 48:20 Using thought leadership to drive engagement.
• 53:06 Measuring the impact of Insights Selling through virtual presentations.

This episode is about the subject of Managing Security Operations Centers or SOC for the purpose of enterprise cyber security protection and threat detection.

By trade Frank Angiolelli is a Cyber Security Professional and is considered an industry thought leader in the world of Cyber Security Operations. Frank brings a passion of expertise in threat detection and has built a track record of career milestones including:

• Architect and Builder of numerous Security Operations Centers for Fortune 500+
• Cyber Security Incident Response Leader at a Fortune 100 level.
• Author of SOC papers and Criminal Online Enterprise studies.

Frank is presently focused on his new venture called mSOC which stands for Managed Security Operations Center. Topics for today’s discussion will include.

• Why cybercriminals are radically threatening the landscape for cyber security.
• How sophisticated attacks are becoming harder and harder to defend against.
• When Security Operations Fail
• How this impacts leadership decision making and profit.
• The ROI of Increased Protection and increasing cost associated.
• What steps can be taken to maximize your existing security investments.

If you’re a CEO, CTO, CIO, CFO, CISO, this episode will change the way you think about the world of cyber security. Please welcome Frank Angiolelli to the Violin Club.

Welcome to a special episode of The Violin Club podcast, where we dive into the fascinating world of healthcare, clinical trials and the groundbreaking role being played by AI. Join us as we sit down with Shae Wilkins, the visionary CEO of TRYAL, a leading technology company that is revolutionizing the field of clinical studies.
In this episode, Shae shares his wealth of knowledge and experience that sits at the intersection of healthcare and technology. We'll explore AI's profound impact on clinical trials, from improving candidate identification and participant compliance to improving data quality.
But that's not all. Shae will take us on a deep dive into the world of TRYAL, where they use state-of-the-art technology to drive innovative study designs that reduce the time it takes new therapies to get to market. Discover how TRYAL is leveraging AI to enhance diagnostic precision, tailor personalized treatment plans, optimize study designs, and more efficiently manage clinical staff resources.
The future of clinical research is unfolding before our eyes, and this podcast episode is your front-row seat. If you're eager to stay ahead of the curve and harness the full potential of AI in your clinical trials, this is a must-listen. Join us as we gain valuable insights from a true industry veteran and leader, Shae Wilkins, on The Violin Club podcast.
Tune in and get ready to be inspired!