Presentations Using Insights Selling - How to Captivate Your Buyers

In this episode, Steve takes us on a deep dive into the concept of Insights Selling, a key component of customer engagement strategy that uses insights to generate value for prospects throughout the sales cycle. We touch on a myriad of topics that will be of interest to anyone in a sales role, whether you’re a veteran looking for a new tool to add to your kit or new to the game, and we include some straightforward, tactical guidance on how to get started. (58 mins)

• 1:56 What is Insights Selling?
• 6:04 Accelerating the sales cycle with Insights Selling
• 13:17 The importance of knowing your customer's buying process.
• 21:16 How to rise above the noise with Insights Selling and storytelling.
• 35:35 When does the selling process begin?
• 48:20 Using thought leadership to drive engagement.
• 53:06 Measuring the impact of Insights Selling through virtual presentations.