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The Violin Club: Thought Leadership Content Marketing - Customer Engagement Initiatives that Drive Commercial Objectives

Customer Engagement Initiatives that Drive Commercial Objectives

The Violin Club: Thought Leadership Content Marketing

06/30/20 • 38 min

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In this episode, Steve interviews Chris on the current state of business during Covid19 as they discuss customer engagement activities that will drive revenue through a keen understanding of your target audience and the harmonized process steps that guide critical decisions. (39 mins)

  • Developing a keen understanding of your target audience
  • Harmonized process steps that guide critical decisions
  • Using data insights to define and pursue key objectives
  • Create a Case Study around one product or sector
  • What are the KPIs to look for with your commercial initiatives?

06/30/20 • 38 min

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