Meet Chris Finch, co-founder of SKIP beyond content

In this episode, Steve interviews his business partner and co-founder of SKIP, Chris Finch. Chris discusses the current state of content marketing and the important roles that webinars and thought leadership play in a comprehensive content marketing strategy.
Chris also provides his perspective on how clients can best engage agency partners to help them plan for, design and stand up their own content marketing capabilities and the changing roles of agencies and management consultancies in collaborating with clients to reach new levels of success with their digital marketing initiatives.
Other topics include the importance of being a dynamic presenter, unlocking the value in webinar analytics, the role of webinars in Account Based Marketing and a few quick predictions for 2020.