Paul Compton - Transforming the automotive business through expanded polymers.

In this episode of THE Violin Club Podcast, we take a drive into the world of automotive manufacturing through the lens of expanded polymers and engineering materials. Special guest Paul Compton is a game changing, future focused leader that uses a mission command style and customer centric approach that was and remains truly ahead of its time. Paul is a high achiever and former Chief Executive who for more than two decades worked as President & C.E.O of Europe, Middle East & Africa in a global business with over $1B in revenue and with employees across twenty nationalities.

Key Topics Discussed:

• (02:18 mins) Paul's Background.
• (05:20 mins) Using expanded polymers in automotive manufacturing.
• (08:20 mins) Transforming a global brand by replacing a commodity material.
• (10:47 mins) Measuring marketing versus sales.
• (14:30 mins) Brand differentiation and adopting digital transformation.
• (18:44 mins) Success and KPI's.
• (24:00 mins) Eureka moments - what inspires them.
• (30:00 mins) Operating a business across a dozen languages.
• (31:50 mins) Using Thought Leadership content to drive sales.
• (38:02 mins) ARPRO Adventure - Conferences delivering WOW within themes.
• (47:01 mins) Integrating with FC Barcelona & Camp Nou - One team one vision.
• (49:45 mins) Leadership style and key influences.
• (56:30 mins) Signature question - How has marketing influenced how you see the world.