Paul Compton - Transforming the automotive business through expanded polymers.

02/24/20 • 59 min

The Violin Club: Thought Leadership Content Marketing

In this episode of THE Violin Club Podcast, we take a drive into the world of automotive manufacturing through the lens of expanded polymers and engineering materials. Special guest Paul Compton is a game changing, future focused leader that uses a mission command style and customer centric approach that was and remains truly ahead of its time. Paul is a high achiever and former Chief Executive who for more than two decades worked as President & C.E.O of Europe, Middle East & Africa in a global business with over $1B in revenue and with employees across twenty nationalities.

Key Topics Discussed:

(02:18 mins) Paul's Background.
(05:20 mins) Using expanded polymers in automotive manufacturing.
(08:20 mins) Transforming a global brand by replacing a commodity material.
(10:47 mins) Measuring marketing versus sales.
(14:30 mins) Brand differentiation and adopting digital transformation.
(18:44 mins) Success and KPI's.
(24:00 mins) Eureka moments - what inspires them.
(30:00 mins) Operating a business across a dozen languages.
(31:50 mins) Using Thought Leadership content to drive sales.
(38:02 mins) ARPRO Adventure - Conferences delivering WOW within themes.
(47:01 mins) Integrating with FC Barcelona & Camp Nou - One team one vision.
(49:45 mins) Leadership style and key influences.
(56:30 mins) Signature question - How has marketing influenced how you see the world.

Key Topics Discussed:

(02:18 mins) Paul's Background.
(05:20 mins) Using expanded polymers in automotive manufacturing.
(08:20 mins) Transforming a global brand by replacing a commodity material.
(10:47 mins) Measuring marketing versus sales.
(14:30 mins) Brand differentiation and adopting digital transformation.
(18:44 mins) Success and KPI's.
(24:00 mins) Eureka moments - what inspires them.
(30:00 mins) Operating a business across a dozen languages.
(31:50 mins) Using Thought Leadership content to drive sales.
(38:02 mins) ARPRO Adventure - Conferences delivering WOW within themes.
(47:01 mins) Integrating with FC Barcelona & Camp Nou - One team one vision.
(49:45 mins) Leadership style and key influences.
(56:30 mins) Signature question - How has marketing influenced how you see the world.

Previous Episode

Meet Chris Finch, co-founder of SKIP beyond content

In this episode, Steve interviews his business partner and co-founder of SKIP, Chris Finch. Chris discusses the current state of content marketing and the important roles that webinars and thought leadership play in a comprehensive content marketing strategy.
Chris also provides his perspective on how clients can best engage agency partners to help them plan for, design and stand up their own content marketing capabilities and the changing roles of agencies and management consultancies in collaborating with clients to reach new levels of success with their digital marketing initiatives.
Other topics include the importance of being a dynamic presenter, unlocking the value in webinar analytics, the role of webinars in Account Based Marketing and a few quick predictions for 2020.

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https://www.linkedin.com/pulse/surviving-without-becoming-isolated-stephen-williams-1e/