Bill Butler - Journey Selling Using Smart Room Technologies (Sales 2.0)

The Violin Club: Thought Leadership Content Marketing

09/30/20 • 49 min

Bill Butler is CEO of Journey Sales and a technology industry veteran. In this episode, Steve Williams and Chris Finch get into the nuts and bolts of Customer Engagement and using ‘Smart Rooms’ to accelerate leads and close sales deals quicker. If you want to learn more about how technology continues to change buyers and sellers during the customer journey, then this episode is for you. (48 mins)

Key Topics Discussed:

Digital Transformation - The synergy between Marketing & Sales. (07:03)
Customer Engagement - The importance of measuring content. (10:30)
What is a “Smart Room” and the science of selling. (20:00)
Collaborative Selling - How it increases conversions. (27:40)
Account Based Marketing - It's Account Based Everything! (34:53)
Predictions - What’s the future of marketing & selling? (46:21)

09/30/20 • 49 min

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