The Social & Sport Podcast

To finish what is week 6, and almost a dozen episodes, of this series, we have a cracker with the Head of Football Content & Strategy but Budweiser UK & Ireland, Amar Singh, joining me.
The company is the biggest sports sponsor in the US and last year took on major partnerships with both the English Premier League and Spain’s La Liga.

So sport coming to a sudden halt in March has meant a major rethink in their content strategy, with all their fantastic plans for the end of their first season now put aside.

We speak about how they have shifted their approach and what the thinking behind it has been, and what some of those new campaigns have included.

It’s really interesting to hear from a major brand at this time and get their side of the story. I’m sure you’re really going to enjoy this one.

If you enjoy this podcast they do subscribe on your platform of choice and of course leave a rating or review, that would be amazing. I’m trying to find as many great people as I can to share their stories during this COVID-19 crisis to both help and inspire as many people out there as I can. So every little helps.
YouTube video - https://youtu.be/pFRTC9sVpO0
LinkedIn - https://www.linkedin.com/in/danielmclaren75/

Welcome to the Social & Sport podcast, once again going back in time a little to the Tables Turned series I first ran last year.

The idea is to speak to some of the best interviewers to find out what their secret sauce is and how we can get better at asking the right questions.

In this one I spoke to Kait Borsay, one of the first females presenters to be associated with Talksport and has worked for SkySports, Sky News, Arsenal and Chelsea FC TV channels and the Premier League.

You may also know her as one third of the highly acclaimed Offside Rule podcast alongside Lynsey Hooper and Hayley McQueen. A show that’s been running since 2012 and is now part of Muddy Knees Media alongside the Totally Football Show.

You’ll hear stories of interviews with Phil Neville, Rafa Benitez and a very awkward moment during a chat with Sir Sebastian Coe. You’ll have to listen on to find out what happened there.

Thanks again for listening, make sure you subscribe to catch more from this series. And also have a look back at previous lockdown shows from the last few months.
Here are some links to what we speak about during the show;

Interview with Joe Hart

Interview with John Barnes

The Exit List

Thanks to Tom Yoke from Playfinder for stepping in and kindly hosting us for this recording at their central London office. Playfinder are the UK’s leading search and booking portal for recreational sports, so search for the Playfinder in your app store or head to playfinder.com to find out more.

This week we take a broader look at how social media managers are coping and creating in this challenging time.

Having worked for Juventus, Seattle Sounders and FC Dallas in digital content roles before joining sponsorship intelligence platform, Blinkfire Analytics. This week’s guest has some great insights into who is doing what and why in the social media and sports world.

Daniel Robertson now works with several MLS teams as well as others in the UK. We spoke in this episode about the key trends that he’s been seeing, what the social media managers he works with have been most concerned about and how their using content in innovative ways.

This is my conversation from Friday 17th April with Daniel.
Follow me on LinkedIn for the videos of these interviews - https://www.linkedin.com/in/danielmclaren75
If you have any questions or have a recommendation for a potential interviewee then drop me a DM on LinkedIn.

This week on my chat heads states side with a look at the NFL with the help of NFL UK’s Senior Manager for Social Media & Content Strategy, Jamie King.

One of the bright spots for sport over recent weeks has been their Virtual Draft, an event that saw some 55m viewers tune and it was all put together in around two weeks. A huge technical and logistical effort.

We also covered the not so bright news that this year’s London Games will not be happening, not a surprise to anyone. So what does this mean for Jamie’s planning for the upcoming season and how they engage with UK fans.
If you enjoy this podcast they do subscribe on your platform of choice and of course leave a rating or review, that would be amazing. I’m trying to find as many great people as I can to share their stories during this COVID-19 crisis to both help and inspire as many people out there as I can. So every little helps.

You can also find the video off this chat on YouTube and by following me on LinkedIn. Links to both are in the show notes.

OK, so here’s my interview with Jamie recorded on Tuesday 12th May 2020.

In a 'new' show as part of Social & Sport I wanted to return to something I put together last year. 'Tables Turned' talked to the interviewers about how they do what they do.
In it I spoke with Kait Borsay, Alexandra Legioux, Richard Gillis, Faye Carruthers... and there were a couple I didn't publish which I'll look to do now. Over the next few weeks I'll be publishing a new episode every Thursday, as well as continuing with 'The New Normal' series.
But firstly I'm delighted to welcome sports broadcaster, event host and podcaster extraordinaire David Garrido.

His interviewing career almost ended before it began with what should have been an opportunity of a lifetime with a Spurs legend. Thankfully for David, and for us, he persevered with his dreams, took the lessons from it and landed an amazing role through BBC Talent at BBC Sport in 2001, staying at the broadcaster before moving onto SkySports in 2011.

We get into how he prepares for big interviews to make sure it looks as effortless as possible. His approach to hosting is so open and engaging that he quickly makes people feel comfortable and is one who tries to make it less of an interview and more of a conversation.

David has some fantastic stories around some of the biggest names in sport from David Beckham to a then-newly crowned F1 World Champion, Jenson Button. His love though is for Spanish football which is his main expertise when it comes to football. This led to him creating the weekly La Liga Lowdown podcast to get the lastest from the league.

I also mention his famous dance moves when celebrating in the Sheffield Wednesday dressing room after their play-off win back in 2016

If you enjoy this podcast please give us a follow, comment, rating, review or just let me know what you think at (Twitter) @danielmclaren or (Instagram) @danieljmclaren.