Amar Singh - Head of Football Content & Strategy, Budweiser UK&I

05/21/20 • 28 min

To finish what is week 6, and almost a dozen episodes, of this series, we have a cracker with the Head of Football Content & Strategy but Budweiser UK & Ireland, Amar Singh, joining me.
The company is the biggest sports sponsor in the US and last year took on major partnerships with both the English Premier League and Spain’s La Liga.

So sport coming to a sudden halt in March has meant a major rethink in their content strategy, with all their fantastic plans for the end of their first season now put aside.

We speak about how they have shifted their approach and what the thinking behind it has been, and what some of those new campaigns have included.

It’s really interesting to hear from a major brand at this time and get their side of the story. I’m sure you’re really going to enjoy this one.

If you enjoy this podcast they do subscribe on your platform of choice and of course leave a rating or review, that would be amazing. I’m trying to find as many great people as I can to share their stories during this COVID-19 crisis to both help and inspire as many people out there as I can. So every little helps.
YouTube video - https://youtu.be/pFRTC9sVpO0
LinkedIn - https://www.linkedin.com/in/danielmclaren75/

So sport coming to a sudden halt in March has meant a major rethink in their content strategy, with all their fantastic plans for the end of their first season now put aside.

We speak about how they have shifted their approach and what the thinking behind it has been, and what some of those new campaigns have included.

It’s really interesting to hear from a major brand at this time and get their side of the story. I’m sure you’re really going to enjoy this one.

Previous Episode

Richard Clarke - Founder, Sports Content Strategy

To start this new week off my chat is with someone who has worked on content strategies in the UK, US, Far East and Middle East.

After leaving Arsenal in 2015 where he was Managing Editor, Rich Clarke went on to become Senior Director of Digital Media and Communications at MLS side, Colorado Rapids.

Since then he’s been content consultant to leagues across the world as well as writing his influential blog at mrrichardclarke.com and his must-listen to podcast Sports Content Strategy.

So what better person to speak to about the current situation, how clubs and leagues have been handling it and what he would advise on doing as we start to see light at the end of the tunnel.
If you enjoy this podcast they do subscribe on your platform of choice and of course leave a rating or review, that would be amazing. I’m trying to find as many great people as I can to share their stories during this COVID-19 crisis to both help and inspire as many people out there as I can. So every little helps.
Watch the interview on http://www.youtube.com/c/DanielMcLaren75
And follow me on LinkedIn https://www.linkedin.com/in/danielmclaren75/

Next Episode

Rich Cheary - CEO, PT Sportsuite on player content & digital disruption in sport

Welcome to episode 12 of The Social & Sport Interviews...This weeks first guest is the CEO of PT Sportsuite, a UK sports tech company aiming to transform sports organisations into media powerhouses.

Rich Cleary joined me from sunny South Africa, where he has been since the start of lockdown. His company launched a remote content creation app during this period and are working with Hashtag United and Bristol Sport to help them collect content from players and staff stuck at home.

We talked about how he manages to company from so far away, how this period is accelerating digital disruption within sports organisations and how clubs are utilising player content to help boost their own content needs.

You can also find the video off this chat on YouTube and by following me on LinkedIn. Links to both are in the show notes.

OK, so here’s my interview with Rich, recorded on Thursday 21st May 2020.