The Social & Sport Podcast - Tom Moxon - Business Development Director, Samba Digital | Tik Tok & developing an international digital presence for sports

Tom Moxon - Business Development Director, Samba Digital | Tik Tok & developing an international digital presence for sports

06/01/20 • 25 min

Welcome to episode 14 of the Social & Sport podcast.

The Bundesliga has been back on our screens for a couple of weeks now and recently we heard about the return of the Premier League, Series A and La Liga.

Sport is starting to get back to some kind of crowd free normality.

So we’re starting to look ahead and not back so much in this week’s episode as I talk to Tom Moxon about all things internationalisation and his tips on working from home.

Tom is Business Development Director at Samba Digital. A long-time remote-working agency who help clubs and leagues to develop their global presence across LatAm, the US, Asia and beyond. Clients include PSG, Liverpool, Ligue 1 and the Bundesliga.

There’s some great examples to go through and we dig deep into the importance of understanding areas and cultures before leaping into a new strategy. And what developing an international presence actually means, isn’t it just translating content for different accounts?

Obviously the answer to that is no!
We also talk about TikTok and what the approach is that they have taken with clients such as Ligue1, who have passed 1m views already and tapped into a hungry audience.

If you enjoy this podcast they do subscribe on your platform of choice and of course leave a rating or review, that would be amazing. I’m trying to find as many great people as I can to share their stories during this COVID-19 crisis to both help and inspire as many people out there as I can. So every little helps.

Video on YouTube - https://www.youtube.com/c/DanielMcLaren75

My interview with Tom was recorded on Thursday 28th May 2020.

Welcome to episode 14 of the Social & Sport podcast.

The Bundesliga has been back on our screens for a couple of weeks now and recently we heard about the return of the Premier League, Series A and La Liga.

Sport is starting to get back to some kind of crowd free normality.

So we’re starting to look ahead and not back so much in this week’s episode as I talk to Tom Moxon about all things internationalisation and his tips on working from home.

Video on YouTube - https://www.youtube.com/c/DanielMcLaren75

My interview with Tom was recorded on Thursday 28th May 2020.

Previous Episode

Sam Brown - Managing Editor, Goal.com

In previous episodes I've spoken to brands, agencies, tech companies and clubs about how they've been coping, but one area that has been missing sports publishing. Asking the questions; How do you cover sport when no live sport is happening?

Sam Brown is Managing Editor for Goal.com, the world's biggest football website covering leagues around the world. So how did they go about changing their content strategy and keep website and social media numbers high when sport is under lockdown?

It's a fascinating chat talking about their processes, what’s been working for them, the spike for social media platforms including Twitter & TikTok, and looking forward to a return to some kind of sporting normality soon.

You can also find the video off this chat on YouTube and by following me on LinkedIn. Links to both are in the show notes.

OK, so here’s my interview with Sam, recorded on Tuesday 26th May 2020.

Next Episode

Sean Callanan - Founder & Podcast Host @ Sports Geek, Owner @ Gravitas Esports

This week I’m delighted to be joined by a fellow podcaster and one of the most well-known Aussie’s within sports marketing and digital.

Sean Callanan is the founder of Sports Geek, a digital consultancy based in Melbourne but is possibly better known over here for his Sports Geek podcast (https://sportsgeekhq.com/sports-geek-podcast/). With 300 episodes and half a million downloads it’s fair to say he’s spoken to everyone you need to hear from.

Not only that but he is an esports team owner with Gravitas, securing a position in the Oceanic Pro League that includes 8 top-tier League of Legends pro esports teams.

So who better to chew the fat with on the latest goings on within our business?

You’ll definitely enjoy this fast paced look at what has been going on in sports over recent weeks from esports to the NRL, and SportsBiz Zoom calls to driving revenue through digital.

Loads to get through so here’s my chat with Sean recorded on Tuesday 2nd June 2020.