Jim Lucas - Managing Editor @ The Football Association

04/22/20 • 29 min

In episode 3 of Social & Sport I talk to Jim Lucas from The FA about how they've been coping with the COVID-19 challenges that have been thrown at them.
Only a few weeks ago they were 100% planning for international friendlies and this summer's UEFA European Championships. This has now been pushed back to next year, leaving a huge content sized hole in Jim and his teams plans.
We talked about how they've been adjusting to remote working (and how this will change the way they work forever) and the types of content they initially started to use after going quiet for the first week or so of lockdown.
They have since launched the 'Football Is Staying Home' campaign that acts as an umbrella for many different strands and helps to provide some structure to their content. They have also worked closely with their many commercial partners to embed them as well, ensuring that rights are at least in part being made up for the lack of live events.
It's a fascinating insight into how social media (and wider content) teams are working at the moment. They have so much going out across all their platforms that it's well worth checking out.
Take a listen to our previous episodes with ONE Championship and Blinkfire Analytics. More to come soon.
Twitter: https://www.twitter.com/danielmclaren

Previous Episode

Daniel Robertson - Customer Success Manager @ Blinkfire Analytics

This week we take a broader look at how social media managers are coping and creating in this challenging time.

Having worked for Juventus, Seattle Sounders and FC Dallas in digital content roles before joining sponsorship intelligence platform, Blinkfire Analytics. This week’s guest has some great insights into who is doing what and why in the social media and sports world.

Daniel Robertson now works with several MLS teams as well as others in the UK. We spoke in this episode about the key trends that he’s been seeing, what the social media managers he works with have been most concerned about and how their using content in innovative ways.

This is my conversation from Friday 17th April with Daniel.
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Next Episode

Luca Massaro - Founder and CEO @ WePlay

It's not just the teams and federations we're looking at. After spending most of my career agency-side it's an area I've been very interested in and have been working through with my current company.
Luca Massaro started WePlay, a performance-driven sports marketing agency, back in 2012. Moving through organic social media production and strategy to delivering measurable outcomes now.
With clients that cover mass participation sports, high-profile football clubs and sponsor brands, the current crisis has obviously had ramifications for the business, as it has for everyone involved in the industry.
But it's how you deal with the setbacks, work with clients and find new ways of working that determine how you will come out the other side. Luca has never been one to shy away from those decisions and there are some great lessons for us all to take on board from what had to say.
If you have any questions or comments, leave them in the comments below or get in touch on Twitter (https://twitter.com/DanielMcLaren).