Daniel Robertson - Customer Success Manager @ Blinkfire Analytics

04/19/20 • 27 min

This week we take a broader look at how social media managers are coping and creating in this challenging time.

Having worked for Juventus, Seattle Sounders and FC Dallas in digital content roles before joining sponsorship intelligence platform, Blinkfire Analytics. This week’s guest has some great insights into who is doing what and why in the social media and sports world.

Daniel Robertson now works with several MLS teams as well as others in the UK. We spoke in this episode about the key trends that he’s been seeing, what the social media managers he works with have been most concerned about and how their using content in innovative ways.

This is my conversation from Friday 17th April with Daniel.
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This week we take a broader look at how social media managers are coping and creating in this challenging time.

Previous Episode

Rina Rasolofoniaina - Senior Social Media Manager @ ONE Championship

In this first episode I speak to MMA organisation ONE Championship and their social media wiz, Rina Rasolofoniaina.
He moved to Singapore last August and, like most of us, is currently housebound due to the restrictions in place during the COVID-19 crisis.
We spoke about how he's had to adjust to working remotely, how they've had to adapt their content with no live events to cover, why their investment last year in esports has helped to plug the gap, what trends he's seen over the last few weeks, and what this could do to the look of social media content after we get back to 'normal'.
Follow Rina on Twitter at https://twitter.com/RinaAnthony and ONE Championship on https://twitter.com/ONEChampionship
If you'd like to be a guest on the show then get in touch with me on Linkedin, https://www.linkedin.com/in/danielmclaren75/ or Twitter https://twitter.com/DanielMclaren

Next Episode

Jim Lucas - Managing Editor @ The Football Association

In episode 3 of Social & Sport I talk to Jim Lucas from The FA about how they've been coping with the COVID-19 challenges that have been thrown at them.
Only a few weeks ago they were 100% planning for international friendlies and this summer's UEFA European Championships. This has now been pushed back to next year, leaving a huge content sized hole in Jim and his teams plans.
We talked about how they've been adjusting to remote working (and how this will change the way they work forever) and the types of content they initially started to use after going quiet for the first week or so of lockdown.
They have since launched the 'Football Is Staying Home' campaign that acts as an umbrella for many different strands and helps to provide some structure to their content. They have also worked closely with their many commercial partners to embed them as well, ensuring that rights are at least in part being made up for the lack of live events.
It's a fascinating insight into how social media (and wider content) teams are working at the moment. They have so much going out across all their platforms that it's well worth checking out.
Take a listen to our previous episodes with ONE Championship and Blinkfire Analytics. More to come soon.
Twitter: https://www.twitter.com/danielmclaren