THE NEW NORMAL - James Dickens, VP Editorial @ Motorsport Network

06/23/20 • 24 min

"The New Normal" is a new series that moves the conversation on from lockdown and the crisis we've had to face over the last few months.
Now with sport back on our screens and restrictions starting to be lifted, what will the 'new normal' look like, and how are we going to have to adapt going forward?
In the first of this series I chat to James Dickens. James joined Motorsport Network - owners of Autosport, Motorsport.com and has many other companies under its umbrella encompassing all elements of motorsport.
Before that James was Head of Sport at Yahoo UK and then Global Editor-in-Chief at Goal.com - so a great person to speak about sport generally and the publishing side of the business.

Previous Episode

Emily Clark - Head of Sales & Marketing, Surrey CCC

With football, horse racing, snooker and other sports relaunching slowly over the next few weeks, there is still one very British pastime that is missing from our calendars.

Cricket was set to start their season just after the lockdown began and there has already been a statement that none will be played until at least the 1st August. Though this could change, who knows in this current landscape.

Emily is Head of Sales & Marketing at Surrey County Cricket Club and we spoke about how they’ve had to adjust plans for the season, keeping their 13,000 members engaged, their experience of launching on Tik Tok back in January and the effects this shortened season will have on the game.

Do share this video / podcast, depending on where you’re consuming this, and let me know what you think on either Twitter, @danielmclaren, or find me on LinkedIn.

Here’s my chat with Emily recorded on Thursday 4th June 2020...,

Next Episode

THE NEW NORMAL - Pranav Soneji, Owner/Founder @ LiveWire Sport

Pranav Soneji is one of the founders of the fantastic agency, LiveWire Sport, who include the ATP, Wimbledon and the Premier League (amongst many others) as clients.
Not only does Pranav stay heavily involved in the agency's work but has found time to set up, alongside Head of Marketing & Comms Jason White, the Diversity in Digital Sport programme.

At a time when diversity is at the forefront of everyone's thoughts, the programme is one that is more important to our industry than ever and can really help show the way forward.

We talk about how it came about, the way in which the programme has had to change due to the lockdown and also what the sports industry can (and should) be doing better to make the current momentum doesn't get lost.

So much to get through and it’s such a big topic! So let me know what you think and any feedback on what we discuss either on Twitter or LinkedIn.