The Future of SEO: Stay Ready So You Don’t Have to Get Ready – with Favour Obasi-ike (Part 2)
04/16/25 • 18 min
In this can't-miss episode of the Simple and Smart SEO Show, Crystal Waddell reconnects with digital strategist and SEO pro Favour Obasi-ike.
Whether you're podcasting on Wix, exploring RSS feeds, or wondering how to rank better using voice search, this episode is full of insights you can apply today to stay ahead tomorrow.
🔑 Key Takeaways:
- Own Your Platform: Hosting your podcast on a separate domain boosts domain authority and builds a long-term digital asset.
- Podcast SEO: Turn each episode into its own optimized URL with keyword-rich titles for better indexing and searchability.
- RSS Feeds & Site Maps: These are the backbone of your content strategy—essential for pushing updates and syncing across platforms like Pinterest.
- AI Tools: Tools like Harpa AI can streamline SEO research, transcription, and content creation across platforms.
- Voice Search Readiness: As voice search rises, your brand needs to show up in verbal queries, not just typed ones.
- From SEO to Thought Leadership: The future of SEO is about positioning yourself as a thought leader—focus on delivering value, not just ranking.
✨ Memorable Quotes:
- “Stay ready so you don’t have to get ready.” — Favour Obasi-ike
- “Your website is like a book. Each page is a chapter that Google can rank.” — Favour Obasi-ike
- “You don’t want to be a seller. You want to tell stories people can remember.” — Favour Obasi-ike
📌 Listener Action Items:
- 🛠️ Audit Your Podcast URLs: Are they keyword-friendly? Custom? Indexable?
- 📥 Connect Your RSS Feed: Sync your blog and podcast content to Pinterest and Google Search Console.
- 🌐 Secure Your Domain: Make sure your podcast has a dedicated domain or subdomain to boost long-term visibility.
- 🔍 Explore Harpa.AI: Try this Chrome extension to level up your content creation and SEO game.
- 🎙️ Rethink Content: Are you presenting yourself as a thought leader? Use SEO to show, not just tell.
Connect With Favour:
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
In this can't-miss episode of the Simple and Smart SEO Show, Crystal Waddell reconnects with digital strategist and SEO pro Favour Obasi-ike.
Whether you're podcasting on Wix, exploring RSS feeds, or wondering how to rank better using voice search, this episode is full of insights you can apply today to stay ahead tomorrow.
🔑 Key Takeaways:
- Own Your Platform: Hosting your podcast on a separate domain boosts domain authority and builds a long-term digital asset.
- Podcast SEO: Turn each episode into its own optimized URL with keyword-rich titles for better indexing and searchability.
- RSS Feeds & Site Maps: These are the backbone of your content strategy—essential for pushing updates and syncing across platforms like Pinterest.
- AI Tools: Tools like Harpa AI can streamline SEO research, transcription, and content creation across platforms.
- Voice Search Readiness: As voice search rises, your brand needs to show up in verbal queries, not just typed ones.
- From SEO to Thought Leadership: The future of SEO is about positioning yourself as a thought leader—focus on delivering value, not just ranking.
✨ Memorable Quotes:
- “Stay ready so you don’t have to get ready.” — Favour Obasi-ike
- “Your website is like a book. Each page is a chapter that Google can rank.” — Favour Obasi-ike
- “You don’t want to be a seller. You want to tell stories people can remember.” — Favour Obasi-ike
📌 Listener Action Items:
- 🛠️ Audit Your Podcast URLs: Are they keyword-friendly? Custom? Indexable?
- 📥 Connect Your RSS Feed: Sync your blog and podcast content to Pinterest and Google Search Console.
- 🌐 Secure Your Domain: Make sure your podcast has a dedicated domain or subdomain to boost long-term visibility.
- 🔍 Explore Harpa.AI: Try this Chrome extension to level up your content creation and SEO game.
- 🎙️ Rethink Content: Are you presenting yourself as a thought leader? Use SEO to show, not just tell.
Connect With Favour:
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Previous Episode
The Friend Who First Told Me About SEO 🤯 | Featuring Favour Obasi-ike
This episode is a full-circle moment!
Crystal reconnects with the person who first planted the seed that SEO could actually drive traffic—without the middleman of social media.
Meet Favour Obasi-ike: a podcasting pioneer, SEO strategist, and founder of We Don’t Play Podcast.
Together, Crystal and Favour take a nostalgic ride through their Clubhouse days, unpack the magic of Pinterest SEO, explore the future of RSS feeds, and share why your website needs a sitemap.
Like, yesterday!
Whether you're a seasoned business owner or just now dipping your toe into SEO, this episode is packed with heart, tech, and next-level brand-building tips.
🔑 Key Takeaways:
✋🏽 SEO isn’t just for tech bros—it’s for creatives, connectors, and community builders.
✋🏽 Pinterest + SEO = a secret traffic goldmine (especially when you tap into RSS feeds).
✋🏽 Your sitemap is basically your website’s brain—don’t leave it blank!
✋🏽 Clubhouse may have changed, but the relationships (and strategy seeds) planted there still matter.
✋🏽 Repurposing content—like using podcast convos for blogs—is a powerful SEO move.
📌 Episode Highlights:
“Hey, there’s this thing off social media called SEO...”“If you're not getting traffic, it's probably because you don’t have a sitemap.”
“Pinterest is SEO in disguise—and it’s growing fast.”
“Clubhouse was our digital coffee shop in 2020. And the friendships stuck.”
🎧 Listen Now If You:
- Miss those early Clubhouse convos and want to feel seen.
- Need SEO and Pinterest demystified in a kind, relatable way.
- Love stories about how business friendships shape your journey.
📝 Listener Action Items:
✅ Check if your site has an XML sitemap (and fix it if not!).
✅ Connect your blog’s RSS feed to Pinterest to automate pinning - or call Favour for help!
✅ Send this episode to an old friend who inspired your entrepreneurial path.
Connect With Favour:
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Next Episode
SEO Hiring Secrets: Green Flags, Gender Gaps & Growth Tips with Shreya LaCock
Shreya LaCock, marketing specialist at SEO For Hire, shares the inside world of SEO recruitment and agency hiring.
From spotting green flags in potential SEO agencies to navigating gender gaps in job applications, Shreya brings both personal experience and professional wisdom. Y
ou’ll also hear what makes an onboarding process successful, the overlooked “honeymoon phase” of hiring, and how to make sure you’re building the right team for long-term growth.
Whether you’re an SEO agency, a business owner looking to hire, or a curious marketer wondering what it takes to break into the SEO world—this episode is packed with gems you don’t want to miss. 💎
🧠 Key Takeaways:
- Green Flags in SEO Agencies: Look for long employee tenure, clear career progression, and a culture of mentorship—not just ping pong tables and Friday yacht parties.
- Effective Onboarding Matters: SOPs and transparent communication prevent role confusion and reduce the chances of early turnover.
- The Hiring “Honeymoon Phase”: Expect the first 2–3 months to reveal how new hires handle stress—and stick with them through the dip.
- The Gender Gap in Applications: Women tend to apply only when they meet 100% of the job description, while men often apply when they meet far less.
- Hiring an SEO Agency? Ask for a 3-month plan, check their personal branding online, and look for consistent communication and employee stability.
📌 Episode Highlights:
“Don’t grow a team for the sake of growing a team. Grow it to scale your business.” – Shreya LaCock
“Even recruiters know what it’s like to lose a job. We’re people too.” – Shreya LaCock
🎯 Listener Action Items:
- 🔍 Review your own hiring process: Do you have clear SOPs and onboarding plans for new team members?
- 📋 Vet your future SEO agency: Check Glassdoor reviews, ask for case studies, and look at employee tenure.
- 💼 Applying for a job? Go for it—even if you don’t meet 100% of the qualifications. You bring more to the table than you think.
- 🧰 Download SEO For Hire’s “Hiring OS” or create your own version of job ad templates, onboarding docs, and salary guides.
Connect With Shreya LaCock:
Get the "Hiring OS" Resource
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
The Simple and Smart SEO Show - The Future of SEO: Stay Ready So You Don’t Have to Get Ready – with Favour Obasi-ike (Part 2)
Transcript
Favour Obasi-ike: [00:00:00] the more platforms that are third party come to your first party website.
The more data you can possess.
And also use to help other people get more out of their time.
Because they're coming to you for help.
And you wanna serve them. You wanna be a servant.
You don't wanna be a seller. You don't wanna keep selling things. You wanna tell them stories that they can remember.
Welcome to the Simple and Smart SEO
If you like this episode you’ll love
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