SEO SHORTS: KRISTIN LAWTON: 6-WEEK MARKETING PLANNING RETREAT

10/13/23 • 9 min

Kristin Lawton joined us earlier this year for an episode of The Simple & Smart SEO Show and we couldn’t miss the chance to ask her to go deeper on one specific task she shared.

How to have a 6-week business planning retreat with yourself!

This is a 2-hour task (maybe 4 hr total if you’ve never done this before).

Here’s how Kristin breaks it down:

Make it feel like a treat: get out to a coffee shop or take yourself to dinner
Plan for a quarter and treat the 6-week planning session like a check in—a little more work the first time you do this, but each future retreat will feel like a lighter lift!
2 categories: personal & professional
Write things on or add things to your calendar
Review your quarterly goals & check in on key metrics

Be sure to take Kristin’s quiz to discover your signature brand marketing style!

(Brittany is Shaken!)

Take the quiz & share your result with all of us on Instagram!
Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Kristin Lawton joined us earlier this year for an episode of The Simple & Smart SEO Show and we couldn’t miss the chance to ask her to go deeper on one specific task she shared.

How to have a 6-week business planning retreat with yourself!

This is a 2-hour task (maybe 4 hr total if you’ve never done this before).

Here’s how Kristin breaks it down:

Make it feel like a treat: get out to a coffee shop or take yourself to dinner
Plan for a quarter and treat the 6-week planning session like a check in—a little more work the first time you do this, but each future retreat will feel like a lighter lift!
2 categories: personal & professional
Write things on or add things to your calendar
Review your quarterly goals & check in on key metrics

Be sure to take Kristin’s quiz to discover your signature brand marketing style!

(Brittany is Shaken!)

Take the quiz & share your result with all of us on Instagram!
Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Previous Episode

Domain Authority, Visibility & Internal Links w/ Celi Arias

We talked about domain authority, internal linking for websites, and utilizing various platforms for visibility in part 2 of our conversation with business coach Celi Arias.
1. Celi flipped the format of the Simple and Smart SEO Show Podcast and began asking US SEO-related questions.

We emphasized the importance of domain authority.
A high domain authority score improves visibility in search engines.
Improve your DA through internal linking or high-value external links.
a high domain authority score improves visibility in search engines.

2. The role of internal linking.

Improve site navigation for users and search engines.
Internal links are an integral aspect of establishing a strong online presence.

3. Your unconventional approach is okay for your business!

Celi Arias shared her unconventional approach of posting reels on LinkedIn.
Knowing your starting point (i.e. a technical SEO audit) creates a roadmap to your goal.

4. Optimize your website visibility and enhance its profitability with SEO.

Keyword research for SEO is foundational.
Answer three questions: who are you helping, how are you helping them, and what you want to be known for
Brainstorm for an open-minded collection of ideas.
Target people who are unaware of their needs but could benefit from your services.
Get SurferSEO. (affiliate link)

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Next Episode

How Video and SEO Work to Boost Your Brand w/Natasha Pierre

Today we are chatting about video as part of an SEO strategy to improve a company's visibility and results.
Our guest today is Natasha Pierre of Shine With Natasha. Natasha assists entrepreneurs to simplify their video marketing strategy.
1. Natasha explains her focus on organic marketing:

There's value of creating sustainable content rather than relying on trends.
People can search for specific topics or keywords and find video content that aligns with those searches
We explored SEO strategies across various platforms such as Instagram, TikTok, YouTube, and websites.

2. You can foster connection and engagement through video content.

The right mindset and confidence is necessary for overcoming the intimidation of video creation.
Think creatively about how existing content can be repurposed for video.
Leverage YouTube's podcast function to organize and promote podcast content.
Video helps to position yourself as an expert.

3. The main goal of content is conversion BUT their are other goals as well:

Attract partnerships or brand collaborations.
Video supports an SEO strategy by making content discoverable on various platforms and websites.
Build a community through digital marketing channels.
Establish yourself as an authority and help people who are looking for resources.

4. How to stand out with your content in the world of AI and SGE:

Build your own communities to stand out.
Real, unique experiences can be more valuable for viewers than simply information.
Allow potential customers to connect with your brand, thoughts, approach, and interests outside of your business.
Empathy is a crucial ethical consideration when creating content for sales.

5. Follow Natasha's three-part follower journey concept:

discovery,
nurturing and
conversion stages.
Offer a unique experience at each stage.

Want to connect with Natasha?
WebsiteInstagramLinkedIn

Free video confidence challengeShine Online PodcastConnect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

The Simple and Smart SEO Show - SEO SHORTS: KRISTIN LAWTON: 6-WEEK MARKETING PLANNING RETREAT

Transcript

Brittany Herzberg00:00:23.348

Well hello and welcome to SEO shirts a private podcast by the very same co host of the simple and smart SEO show, Brittany and

Crystal Waddell00:00:31.359

Krystal. Here you can experience way more actionable episodes, give them as many SEO masterminds. Each week we'll be walking you through a different tasks that support your SEO strategy.

Brittany Herzberg00:00:44.378

You wi