The "CUD" Product Formula

10/11/23 • 28 min

What’s the first thing you think of when you hear the word “CUD”??
Probably a cow chewing their cud (at least that’s what I think of). BUT, there is an entirely different definition of “CUD” that can help you jumpstart a profitable creative business (stick with me here!)

In today’s episode, I define how to use the “CUD Method” (clear, unique, doable) to select the best product to sell in your business.

To be successful, your product needs to be ALL 3 of these things:

C – CLEAR: Easy for customers to understand and see its use in their life
U – UNIQUE: Something that sets your product apart from the rest in the market
D – DOABLE: Able to easily be made by you in a timely manner and within cost parameters

I’ll also share with you some of my most successful (and not-so-successful) products to date – as well as some of the best products my students have created to sell!

AND if you’ve been dreaming of launching your own business but keep setting it on the backburner, my “Launch Your Profitable Product” Bootcamp is starting October 22nd 2023!
Each day of boot camp, we’ll be taking concrete steps together to choose a product and launch it into the world for sale! By the end of our 7 days together, you will have a fully marketable product set up to sell (just in time for the holidays!). I’ll be walking you through each step of the process, and answering all your questions along the way!
I’m hosting this FREE for anyone currently enrolled in my “Biz Starter Guide” OR anyone who enrolls in the course before October 22nd (SURPRISE!! We’re finally offering the Biz Starter Guide to the public!!! **Doors open October 16th, 2023).
Click here to join the waitlist for Bootcamp & Purchase the Biz Starter Guide!!

**Current MC101/MC201 students NOT enrolled in the Biz Starter Guide have the option to purchase the course at any time in your course portal page. See final course modules for enrollment info.

New “Profitable Calligraphy” 1-Hr Workshop

Learn how to go from Beginner to Side Hustle in just 6 Months!

Register for free: crookedcalligraphy.com/workshop
FOLLOW SHINAH:
Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy

SUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

FREE WORKSHOP:

“How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

In today’s episode, I define how to use the “CUD Method” (clear, unique, doable) to select the best product to sell in your business.

To be successful, your product needs to be ALL 3 of these things:

C – CLEAR: Easy for customers to understand and see its use in their life
U – UNIQUE: Something that sets your product apart from the rest in the market
D – DOABLE: Able to easily be made by you in a timely manner and within cost parameters

I’ll also share with you some of my most successful (and not-so-successful) products to date – as well as some of the best products my students have created to sell!

**Current MC101/MC201 students NOT enrolled in the Biz Starter Guide have the option to purchase the course at any time in your course portal page. See final course modules for enrollment info.

New “Profitable Calligraphy” 1-Hr Workshop

Learn how to go from Beginner to Side Hustle in just 6 Months!

Register for free: crookedcalligraphy.com/workshop
FOLLOW SHINAH:
Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy

SUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

FREE WORKSHOP:

“How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Previous Episode

Hobby v. Business Mindset - How to Sell More

How many of you have ever begin an Instagram caption with “I loved creating _______!”

Yeah, we’ve all been there. As creators, making things is what we LOVE to do! YOU’RE always going to love what you’re making... but are other people?

As sellers, we have to remember that we aren’t selling ourselves on our products- you’re selling to an audience. Oftentimes we need to put ourselves in THEIR shoes and say, “What would someone buying my product want to hear?”.

In this episode, I’m breaking down the hobby (“I”) mindset versus the business (“they”) mindset, and how it truly effects your bottom line. We’ll learn:

How to choose products that appeal to your audience and how to advertise them using the perspective of the seller (and how to know what products should never leave the conception stage)
The AIDA format and how it can revolutionize how you sell your products and services
How to shift your OWN perspective and truly believe that you and your business are serving others and filling a need or desire they have

These few small shifts can be implemented immediately and have you increasing your revenue stream TODAY!

And if you’re ready to finally buckle down and DO THIS – My “Launch Your Profitable Product” Bootcamp is coming oh-so-soon!
I’ll be hosting a live week-long Zoom course that will have you taking your product from conception to launch in only 7 days! We’ll be covering it ALL - and with my support as well as your fellow classmates, you’ll be up and running your business in time for the holiday season!

Join the waitlist so you can be the FIRST to hear all the launch details!

FREE WORKSHOP:

“How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Next Episode

The MYTH Holding you Back from Business

What kind of person do you picture when you hear the word “entrepreneur”??
A lot of us (as I did for most of my life) pictured rich, powerful men full of generational wealth. They were venture capitalists, stock brokers, or heads of giant corporations who drove around one of their many sports cars when they weren’t vacationing on their yacht in the Mediterranean.

The problem with that vision?? It’s COMPLETELY untrue. Entrepreneurs these days come in SO many shapes and forms:

Moms holding down a side hustle in between shuttling kids to and from sports
Crafters with a true passion for their products that live a quaint but comfortable life selling their handmade goods full-time
Immigrants and their children with NO formal business training just making it up as they go along, and successfully building a 6 figure businesses....🙋🏻‍♀️

In this episode, I’m debunking the MYTH that entrepreneurs are “born” with an innate talent for business. In reality, entrepreneurs are MADE- simply through developing skills and an understanding of the industry. Through building a business’ awareness, marketing, & sales I’ll teach you how to change the narrative and realize that entrepreneurship is merely an exchange of value- and not just for the likes of Steve Jobs.
------- Ready to take the next step on YOUR own business journey?? -------
My “Launch Your Profitable Product” Bootcamp is starting Sunday October 22, 2023! Together, we’ll spend a week building your business from scratch- leaving you ready to launch your own product just in time for the holidays!

Anyone enrolled in my “Biz Starter Guide” can join bootcamp for FREE!!
Not enrolled yet?? No worries! Purchase the “Biz Starter Guide” HERE by Saturday October 21st 2023 at 11:59PM PT to be eligible to join the free bootcamp!

**Current MC101/MC201 students NOT enrolled in the Biz Starter Guide have the option to purchase the course at any time in your course portal page. See final course modules for enrollment info.

New “Profitable Calligraphy” 1-Hr Workshop

Learn how to go from Beginner to Side Hustle in just 6 Months!

Register for free: crookedcalligraphy.com/workshop
FOLLOW SHINAH:
Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy

SUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

FREE WORKSHOP: