3 standard marketing practices we should stop using

11/01/22 • 24 min

I am getting on my soapbox today and talking about something that MIGHT ruffle a few feathers.
I am breaking down 3 “standard marketing practices” that we should really stop using.In today’s episode you’ll learn:

How you might inadvertently be creating shame in your buyers
When and how to use testimonials the right way
The truth behind using deadline timers in your marketing

Want to learn how to scale your signature course using a hybrid of Live Launches and Evergreen? Check out my mini-course Scale your Signature Course at www.jessoconnell.com/course

When you finish listening, I'd love to hear what you think! Take a screenshot of you listening on your device, share it to your Instagram stories and tag me, @jess.oconnell_! Or join us in the Facebook group to share your takeaways!
Or slide into my DMs, I’d love to hear what your biggest takeaways are!Subscribe and Review!
Thank you so much for tuning in, and see you here next time on The Quantum Course Creator Podcast!! Make sure you’re subscribed so you’re the first to know as soon as new episodes drop, and to get access to exclusive bonus content we reserve only for our subscribers.

When you leave us a five-star review, we might feature it on an upcoming episode and give YOU a shout-out right here on the show! Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you love most about the podcast. Your reviews really do help people find the show, and I LOVE hearing from listeners like you!

Thank you so much for listening! If you enjoyed today’s episode, can you leave us a 5-star rating and review on your preferred podcast app?I know if you listen to a lot of podcasts, you have heard this a ton, but whoever created podcasts made it the key metric for podcast growth and performance.
Reviews help us get seen. Plus, we all like hearing nice things about ourselves, right? You look so good in those jeans, and I LOVE your hair.See! Felt good, didn’t it!You can also connect with us right on Instagram! Its @thelaunchscientist. I'd love to connect! I’d even tell you to your insta-face that those jeans look great on you. Really tho- did you do something new with your hair? ;)

How you might inadvertently be creating shame in your buyers
When and how to use testimonials the right way
The truth behind using deadline timers in your marketing

Want to learn how to scale your signature course using a hybrid of Live Launches and Evergreen? Check out my mini-course Scale your Signature Course at www.jessoconnell.com/course

Previous Episode

When to jump ship on your launch goals

If you have ever been disappointed by the outcome of your launch, you need to listen up.

On today's episode, I am sharing the difference between setting launch goals and launch expectations.
If you’ve ever walked away from a launch feeling disappointed and wondering if it’s time to throw in the towel, this episode is for you.BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

How to know when it’s time to move the goalposts.
Why your launch goals are preventing your success.
What curing cancer has to do with launching.
The secret to setting attainable launch goals without compromising.

When you finish listening, I'd love to hear what you think! Take a screenshot of you listening on your device, share it to your Instagram stories and tag me, @jess.oconnell_ ! Or join us in the Facebook group to share your takeaways!
Or slide into my DMs, I’d love to hear what your biggest takeaways are!Subscribe and Review!

Thank you so much for tuning in, and see you here next time on The Launch Fix Podcast!! Make sure you’re subscribed so you’re the first to know as soon as new episodes drop, and to get access to exclusive bonus content we reserve only for our subscribers.

When you leave us a five-star review, we might feature it on an upcoming episode and give YOU a shout-out right here on the show! Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you love most about the podcast. Your reviews really do help people find the show, and I LOVE hearing from listeners like you!

Next Episode

Eliminate Instagram Burn Out

Feeling burnt out on IG? You are not alone!
But good news- on today’s episode I am sharing some tips to help you stop spinning your wheels on the platform, and start using it to grow your business.In today’s episode you’ll learn:

Why pumping out MORE content isn’t necessarily better
The lie about engagement we are still hearing from IG Gurus
How to finally turn those followers into clients.

My friend and former Podcast Guest, Sophia Parra is hosting a free workshop called The GET CLIENTS ON SOCIAL Class: The 4 Part System to Help You Get Discovered + Get Clients (even without a big following).

She’ll dive into a 4-part system:

Part 1: Fix your feed

Part 2: Content to Attract

Part 3: Engage to Convert

Part 4: Amplify to Grow

If you want to learn more, go to jessoconnell.com/social!
When you finish listening, I'd love to hear what you think! Take a screenshot of you listening on your device, share it to your Instagram stories and tag me, @quantumcoursecreator! Or join us in the Facebook group to share your takeaways!
Or slide into my DMs, I’d love to hear what your biggest takeaways are!Subscribe and Review!
Thank you so much for tuning in, and see you here next time on The Quantum Course Creator Podcast!! Make sure you’re subscribed so you’re the first to know as soon as new episodes drop, and to get access to exclusive bonus content we reserve only for our subscribers.

When you leave us a five-star review, we might feature it on an upcoming episode and give YOU a shout-out right here on the show! Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you love most about the podcast. Your reviews really do help people find the show, and I LOVE hearing from listeners like you!

The Science of Online Business Podcast - 3 standard marketing practices we should stop using

Transcript

Jess O'Connell 00:00

Today's episode might ruffle a few feathers, but I have to talk about it. On today's show, I am digging into the three standard marketing practices that we should really stop using. So stay tuned.
INTRO: What change becomes possible when 100,000 people are impacted by your work? This question came to me one day and I have been working to find the answer ever since. Hi, I'm Jess and I help online course creators amplify their influence and create a movement with th