The Recognized Authority
Alastair McDermott - The Recognized Authority
1 Creator
1 Creator
The Recognized Authority: The Podcast that Guides Invisible Experts on the Journey to Becoming a Recognized Authority in Your Field
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, and thought leaders who share practical, actionable insights on building a thriving independent business.
Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.
This podcast will help you:
👉 Increase your impact
👉 Command higher fees
👉 Work with better clients
The show features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.
Covering business development, sales, marketing, and lead generation, we dive into advice, tips, and in-depth analysis on topics like:
- Why and how to build authority
- Developing a unique point of view
- Building your audience
- The compound effect of content
- Making video marketing easier
- Why positioning is crucial to your business
- And much more
With over 160 episodes, previous guests include Alan Weiss, Rochelle Moulton, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Norbert Schwarz, Heather Steele, Chris Do, and many more leading experts.
With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the best.
5 Listeners
All episodes
Best episodes
Seasons
Top 10 The Recognized Authority Episodes
Goodpods has curated a list of the 10 best The Recognized Authority episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Recognized Authority for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Recognized Authority episode by adding your comments to the episode page.
Leveraging LinkedIn Video with Alicia Henderson
The Recognized Authority
11/14/22 • 54 min
We know that video content is engaging, builds trust, and is a fantastic way to demonstrate subject matter expertise. Video even has substantial advantages in the social media algorithms. And despite all that, most of us are still procrastinating over creating video. Why is that, and how can we change it?
In this episode, Alicia Henderson and Alastair McDermott discuss why we should be creating video for LinkedIn, what types of video are working great right now, and how to flip the script to create better video.
They also discuss the four stages of video production, whether portrait or landscape is better, and how TikTok can help us produce video for other platforms like LinkedIn & Instagram.
“Everybody should have 3-5 content pillars that they're talking about all the time. It may seem that you're beating a dead horse talking about the same thing, but people want to hear it. The more you talk about the same topics, the more they will see you as an authority.” -- Alicia Henderson on The Recognized Authority podcast
“We're showing behind the scenes, or how we work with our clients, or that business can be fun. I'm not saying you have to get up on there and start dancing. What I am saying is if you're building a personal brand you should incorporate your personality.” -- Alicia Henderson on The Recognized Authority podcast
👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/leveraging-linkedin-video/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
2 Listeners
Building a Business Through Collaboration with Justin Breen
The Recognized Authority
10/03/22 • 55 min
Building a business is time-consuming, and as business owners we often feel the pressure of "hustle culture". Is it possible to be successful without sacrificing quality time with your family?
In this episode, Justin Breen and Alastair McDermott discuss the power of networking at a high level, how to find the right partners, and how to build a successful company while still putting your family first.
They also discuss what it means to be a global company, why it's not always about ROI, and how being grateful and thankful helps to uplift you and your business.
“It's really fascinating when you find the right people. You create value for the people who get it, and then they create value for you. And then you actually take action and build something. It all starts with mindset, which attracts the right people. That's really the foundational cornerstone.” -- Justin Breen on The Recognized Authority podcast
“Podcasts and shows are transformational and transactional platforms for entrepreneurs and consultants. Getting on shows like these, I argue, for people like us is as important if not more important than being in Wall Street Journal or USA Today.” -- Justin Breen on The Recognized Authority podcast
👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/building-a-business-through-collaboration 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
1 Listener
Time Management for Superheroes with Heather Steele
The Recognized Authority
04/29/21 • 58 min
As a business owner, simply getting things done can be difficult, but getting things done successfully while also care-giving is remarkable. In this episode, you'll hear from Heather and Alastair as they discuss how “superheroes” manage their time.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
1 Listener
The Art of Long-term Content Strategy with Dan Holt
The Recognized Authority
07/31/23 • 37 min
Ever felt the tug-of-war between short-term gains and long-term goals in your marketing? In this episode of The Recognized Authority your host Alastair McDermott chats with the Dan Holt about the essentials of content strategy.
Highlights include:
🎯 Strategic Foundations: Why a clear brand strategy is non-negotiable before any channel activity
⚖️ The Delicate Balance: Juggling immediate results with the need for long-term planning
⏳ Extended Vision: Why thinking in 10-year goals might just be your competitive advantage
🎨 Comic Relief: Discover how a simple marketing comic can outshine meticulously crafted content
🔍 The Specialist vs. Generalist Dilemma: Another perspective on this nuanced topic
Alastair and Dan also discuss why understanding human behavior is more essential than obsessing over digital marketing tools, and Dan shares his thoughts on the route to true authority.
🎧 Whether you're sipping your morning coffee or on your evening jog, hit that play button. And if you like what you hear, don’t forget to subscribe for more episodes of The Recognized Authority 🚀
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/long-term-content-strategy 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇
👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/
👑 – TWITTER: https://twitter.com/WhatStrategy
👑 – FACEBOOK: https://www.facebook.com/forconsultants/
👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/
💻 – WEBSITE: https://therecognizedauthority.com
1 Listener
Grow Your Business on LinkedIn with Krista Mollion
The Recognized Authority
09/26/22 • 40 min
LinkedIn is a vitally important social network for most of us in the B2B space. All the stats show that engagement on LinkedIn is growing rapidly: our clients and prospective clients are spending more time there, more content is being published, more events being attended, and more business conversations are happening. But that also means there's more competition — so you need to do things the right way to grow your audience and stand out in the crowd.
In this episode, Krista Mollion and Alastair McDermott discuss how to massively grow your network on LinkedIn, why being an expert commenter is important, and what you need to do to turn attention into sales.
They also discuss the important details in your LinkedIn profile, why getting people to follow you is important, and how to stay focused on your ideal customer avatar.
“I like your dog, but I don't want to see six posts about your dog. Make sure that five of those posts are teaching me about your service. Give me tips on how I can get better at podcasting, how I can monetize my business, how I can lose weight, how I can stop smoking, and I will pay you back by buying something from you sooner or later.” -- Krista Mollion on The Recognized Authority podcast
“LinkedIn is a redistribution channel. Social media is not the end goal. The end goal is to get them to follow you back to wherever you want them to go. You're going to the city to get people and take them back to your beautiful woodside cottage.” -- Krista Mollion on The Recognized Authority podcast
👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/grow-your-business-on-linkedin/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
1 Listener
How to Do Value Based Pricing with Ron Baker
The Recognized Authority
09/27/21 • 51 min
"You should raise your prices" is advice you'll frequently hear on this podcast and elsewhere. But it's not that easy to implement.
In this episode, Ron Baker and Alastair McDermott discuss why pricing by the hour is a bad option, and why value pricing is better for the provider and for the client. They cover steps you can take to do value based pricing, and talk about the importance - and difficulties - of the value conversation.
They also discuss the recurring subscription model, which Ron calls "Value Pricing 2.0"!
“The value conversation is difficult because we've never been taught it, it's not part of the culture of how professionals work. We've always slid an engagement letter across the table with our hourly rate and hope the customer signs it.” -- Ron Baker
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/value-based-pricing/👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
1 Listener
1 Comment
1
How to Become The Recognized Authority with Jonathan Stark
The Recognized Authority
04/28/21 • 43 min
Becoming an expert in your field takes a lot of work and effort. But if you want to be recognized as an authority, you need to do more. In this episode, you'll hear from Jonathan and Alastair as they discuss how to become that recognized authority.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
1 Listener
Building Your Podcast Funnel with Jonathan Baillie Strong
The Recognized Authority
05/02/22 • 49 min
Podcasting is a hot topic, and you heard before on this show and others why you should consider both guesting on podcasts, and even starting your own podcast. But where to start?
In this episode, Jonathan Baillie Strong and Alastair McDermott discuss how to approach podcasting as an authority building platform. They talk about different formats of podcasts, how a podcast mini-series can be very effective at building authority in a specific niche, and how to create a podcast funnel for your business.
They also discuss podcast guesting, how to ensure hosts actually consider your guest pitch, and how to use video to promote podcasts.
“If you don't catch people's attention immediately with video, people tend to drop off.
The same thing doesn't really apply to podcasting.
When people listen to podcast episodes, they tend to listen to them all the way through.” -- Jonathan Baillie Strong on The Recognized Authority podcast
“Podcasting lends itself well to B2B, because a lot of B2B products and services are complex to understand, and have a lot of nuance to them.” -- Jonathan Baillie Strong on The Recognized Authority podcast
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/building-your-podcast-funnel/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
1 Listener
Trailer: The Recognized Authority Podcast Preview
The Recognized Authority
04/27/21 • 10 min
How to Make $1 Million/Year as a Solo Consultant: The Recognized Authority (formerly "Marketing for Consultants") Podcast Trailer
1 Listener
You Don't Need to Be Unique to Stand Out with Belinda Weaver
The Recognized Authority
04/04/22 • 42 min
"Embrace what makes you different"
"Stand out from the crowd"
"Have a distinct point of view"
"Find your 'Blue Ocean'"
Everyone is telling us that we need to show how unique we are, how we are different from our competitors. Is that really what we need to do?"
In this episode, Belinda Weaver and Alastair McDermott discuss how to shine the spotlight on your business, yourself, and your clients so you become more chooseable to your ideal client.
They also discuss repurposing your existing content, how to connect with your clients like Velcro, and how to use transparency to build rapport and trust.
“When we make a purchasing decision, what we want to know is that the business can solve the problem that we have and have done so before for other people, and we also want to know we're going to enjoy the experience of working with them.” -- Belinda Weaver
“If I have to choose between a business that will tell me exactly what happens next and I have a clear sense of how the project will go, or a business that tells me none of that, I'm going to choose the business that gives me the roadmap. Because it makes me feel safer, more certain, and that's a very powerful trigger.” -- Belinda Weaver
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/you-dont-need-to-be-unique-to-stand-out 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
1 Listener
Show more best episodes
Show more best episodes
FAQ
How many episodes does The Recognized Authority have?
The Recognized Authority currently has 176 episodes available.
What topics does The Recognized Authority cover?
The podcast is about Marketing, How To, Podcasts, Education and Business.
What is the most popular episode on The Recognized Authority?
The episode title 'Leveraging LinkedIn Video with Alicia Henderson' is the most popular.
What is the average episode length on The Recognized Authority?
The average episode length on The Recognized Authority is 44 minutes.
How often are episodes of The Recognized Authority released?
Episodes of The Recognized Authority are typically released every 6 days, 23 hours.
When was the first episode of The Recognized Authority?
The first episode of The Recognized Authority was released on Apr 27, 2021.
Show more FAQ
Show more FAQ