How to Do Value Based Pricing with Ron Baker
09/27/21 • 51 min
1 Listener
"You should raise your prices" is advice you'll frequently hear on this podcast and elsewhere. But it's not that easy to implement.
In this episode, Ron Baker and Alastair McDermott discuss why pricing by the hour is a bad option, and why value pricing is better for the provider and for the client. They cover steps you can take to do value based pricing, and talk about the importance - and difficulties - of the value conversation.
They also discuss the recurring subscription model, which Ron calls "Value Pricing 2.0"!
“The value conversation is difficult because we've never been taught it, it's not part of the culture of how professionals work. We've always slid an engagement letter across the table with our hourly rate and hope the customer signs it.” -- Ron Baker
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/value-based-pricing/👈👈
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🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
"You should raise your prices" is advice you'll frequently hear on this podcast and elsewhere. But it's not that easy to implement.
In this episode, Ron Baker and Alastair McDermott discuss why pricing by the hour is a bad option, and why value pricing is better for the provider and for the client. They cover steps you can take to do value based pricing, and talk about the importance - and difficulties - of the value conversation.
They also discuss the recurring subscription model, which Ron calls "Value Pricing 2.0"!
“The value conversation is difficult because we've never been taught it, it's not part of the culture of how professionals work. We've always slid an engagement letter across the table with our hourly rate and hope the customer signs it.” -- Ron Baker
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/value-based-pricing/👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
Previous Episode
How Plants Were the First Marketers with Leo York
Marketing and branding are often conflated: the distinction can feel more like semantics. But there's a very real and easy to understand difference.
In this episode, Leo York and I discuss the primitive origins of marketing, how plants were the first marketers, and how and why color choice impacts how we think about brands.
We also discuss how experts can use the 3 Aristotelian modes of persuasion: ethos, logos and pathos, or the appeal to authority, the appeal to logic, and the appeal to emotion.
On a personal note, this was one of the most fascinating conversations I've had on the podcast so far, and I hope you enjoy it too!
Alastair.
“Animals showed up, and now plants have a problem because they can't move. So plants did an amazing pivot where they decided to start marketing to these animals to get an advantage, rather than to be just destroyed by them. ” -- Leo York
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/plants-were-the-first-marketers/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
➡️ LinkedIn ➡️ Twitter ➡️ YouTube
Next Episode
How to Be Heard in a World of Noise with Carmel Finnan
The world is getting louder, more chaotic and it becomes difficult to hear your own voice amidst the noise around us.
In this episode, Dr. Carmel Finnan and Alastair McDermott discuss the importance of storytelling in communication, and how it helps in building your brand.
They also discuss how listening can play a major part in breaking through the noise.
“When we feel heard - when we as human beings feel another person has truly witnessed what we have said and taken it in - we will give that person our attention.” -- Carmel Finnan
“Make it personal. The whole point of storytelling is to personalise our communication, to start talking to each other as human to human.” -- Carmel Finnan
“You're just a human being connecting with another human being. Use that as your guideline when you think of storytelling and when you think of communication.” -- Carmel Finnan
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/be-heard-in-a-world-of-noise/👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
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