How to Become The Recognized Authority with Jonathan Stark
04/28/21 • 43 min
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Becoming an expert in your field takes a lot of work and effort. But if you want to be recognized as an authority, you need to do more. In this episode, you'll hear from Jonathan and Alastair as they discuss how to become that recognized authority.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Becoming an expert in your field takes a lot of work and effort. But if you want to be recognized as an authority, you need to do more. In this episode, you'll hear from Jonathan and Alastair as they discuss how to become that recognized authority.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
Previous Episode
Niching Down Your Consulting Business with Alastair McDermott
This is episode 1 of The Recognized Authority podcast where Alistair McBride came on to kick off the podcast by interviewing me about lead generation in the world of expert consulting services.
If you're an expert, the vast majority of marketing advice you see online is simply not relevant for your business. It's aimed at businesses that sell to consumers, tech companies that have budgets to burn, or small mom-and-pop retailers. And you know that the advice that works for them simply will not work for you.
In this episode, Alastair McDermott and Alistair McBride discuss lead generation for expert services businesses, why referrals dominate business development, and why niching down is so important.
They also discuss the importance of conducting original research, why selling consulting services is different, and how to become a recognized authority in your field.
Note that for the first 19 episodes, the podcast was called "Marketing for Consultants" and rebranded to The Recognized Authority in episode 20.
👉👉👉 Sign up for the free email course "How to Become The Recognized Authority" at TheRecognizedAuthority.com 👈👈👈
Next Episode
Time Management for Superheroes with Heather Steele
As a business owner, simply getting things done can be difficult, but getting things done successfully while also care-giving is remarkable. In this episode, you'll hear from Heather and Alastair as they discuss how “superheroes” manage their time.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair and Marketing for Consultants
Subscribe to the email list at MarketingForConsultants.com
Like what you heard?
Help share the podcast by leaving a rating & review on Apple Podcasts
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