You Don't Need to Be Unique to Stand Out with Belinda Weaver
04/04/22 • 42 min
1 Listener
"Embrace what makes you different"
"Stand out from the crowd"
"Have a distinct point of view"
"Find your 'Blue Ocean'"
Everyone is telling us that we need to show how unique we are, how we are different from our competitors. Is that really what we need to do?"
In this episode, Belinda Weaver and Alastair McDermott discuss how to shine the spotlight on your business, yourself, and your clients so you become more chooseable to your ideal client.
They also discuss repurposing your existing content, how to connect with your clients like Velcro, and how to use transparency to build rapport and trust.
“When we make a purchasing decision, what we want to know is that the business can solve the problem that we have and have done so before for other people, and we also want to know we're going to enjoy the experience of working with them.” -- Belinda Weaver
“If I have to choose between a business that will tell me exactly what happens next and I have a clear sense of how the project will go, or a business that tells me none of that, I'm going to choose the business that gives me the roadmap. Because it makes me feel safer, more certain, and that's a very powerful trigger.” -- Belinda Weaver
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/you-dont-need-to-be-unique-to-stand-out 👈👈
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✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
"Embrace what makes you different"
"Stand out from the crowd"
"Have a distinct point of view"
"Find your 'Blue Ocean'"
Everyone is telling us that we need to show how unique we are, how we are different from our competitors. Is that really what we need to do?"
In this episode, Belinda Weaver and Alastair McDermott discuss how to shine the spotlight on your business, yourself, and your clients so you become more chooseable to your ideal client.
They also discuss repurposing your existing content, how to connect with your clients like Velcro, and how to use transparency to build rapport and trust.
“When we make a purchasing decision, what we want to know is that the business can solve the problem that we have and have done so before for other people, and we also want to know we're going to enjoy the experience of working with them.” -- Belinda Weaver
“If I have to choose between a business that will tell me exactly what happens next and I have a clear sense of how the project will go, or a business that tells me none of that, I'm going to choose the business that gives me the roadmap. Because it makes me feel safer, more certain, and that's a very powerful trigger.” -- Belinda Weaver
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/you-dont-need-to-be-unique-to-stand-out 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
Previous Episode
Earning and Holding Attention with Ian Brodie
Attention is a currency, something we all spend on those who entertain us, and those who help solve our problems. In a cluttered, noise-filled world, getting your ideal client's attention focused on your content is difficult, creating content that will hold their attention even more so.
In this episode, Ian Brodie and Alastair McDermott discuss how you can earn the attention of your ideal buyers, and how to incorporate humour in a way that is congruent with your personality and style.
They also discuss what makes an effective lead magnet, how to inspire curiosity, and how fun is just another form of value.
“I think we get into problems when we think in theory. Don't do it in abstract, think about your actual clients. If there might be some things you could do that would damage your credibility with a real client, don't do those. But put it into real context.” -- Ian Brodie
“You need "long attention" if you're thinking about becoming an authority. People specifically paying attention to you and what you're saying, because that's going to increase your perceived expertise, build a relationship with them, they'll see you as the kind of expert they want to work with. ” -- Ian Brodie
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/earning-and-holding-attention/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
Next Episode
The Compound Effect of Content with A. Lee Judge
Everyone is talking about how we should create more content. Write more blog posts, write more LinkedIn articles, start a podcast, do more video on social. But when we actually start creating this content it seems to be hugely time consuming for very little return on our efforts.
In this episode, A. Lee Judge and Alastair McDermott discuss the compound effect of creating content over time, and creating a body of work that builds your authority and personal brand.
They also discuss why and how you should capture your content in a way that you're comfortable with, how to get more from your content, and how to automate in a personal way.
“Content is a way to be ever present. Create good content and schedule it to go out over time. Then even while you're sleeping, you're meeting with clients. Your content's out there working when you're not.” -- A. Lee Judge
“You're competing with people who are not afraid to use a camera, they're not afraid to publish what they think. That's what you're competing with and it's your choice. You can choose not to compete, but the fact is that your competitors are out there and they're being seen.” -- A. Lee Judge
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/compound-effect-of-content/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
➡️ LinkedIn ➡️ Twitter ➡️ YouTube
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