The Art of Long-term Content Strategy with Dan Holt

07/31/23 • 37 min

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Ever felt the tug-of-war between short-term gains and long-term goals in your marketing? In this episode of The Recognized Authority your host Alastair McDermott chats with the Dan Holt about the essentials of content strategy.

Highlights include:

🎯 Strategic Foundations: Why a clear brand strategy is non-negotiable before any channel activity

⚖️ The Delicate Balance: Juggling immediate results with the need for long-term planning

⏳ Extended Vision: Why thinking in 10-year goals might just be your competitive advantage

🎨 Comic Relief: Discover how a simple marketing comic can outshine meticulously crafted content

🔍 The Specialist vs. Generalist Dilemma: Another perspective on this nuanced topic

Alastair and Dan also discuss why understanding human behavior is more essential than obsessing over digital marketing tools, and Dan shares his thoughts on the route to true authority.

🎧 Whether you're sipping your morning coffee or on your evening jog, hit that play button. And if you like what you hear, don’t forget to subscribe for more episodes of The Recognized Authority 🚀

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/long-term-content-strategy 👈👈

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💻 – WEBSITE: https://therecognizedauthority.com

Highlights include:

🎯 Strategic Foundations: Why a clear brand strategy is non-negotiable before any channel activity

⚖️ The Delicate Balance: Juggling immediate results with the need for long-term planning

⏳ Extended Vision: Why thinking in 10-year goals might just be your competitive advantage

🎨 Comic Relief: Discover how a simple marketing comic can outshine meticulously crafted content

🔍 The Specialist vs. Generalist Dilemma: Another perspective on this nuanced topic

Alastair and Dan also discuss why understanding human behavior is more essential than obsessing over digital marketing tools, and Dan shares his thoughts on the route to true authority.

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/long-term-content-strategy 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/forconsultants/

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

Previous Episode

How I Produce Quality Content in Just 2-4 Hours a Week

In this week's episode of The Recognized Authority, I share how I can efficiently create high-quality content in just 2-4 hours per week. My focus is on producing content that resonates with my target audience across platforms like LinkedIn, podcasts, and live streams. I dedicate time blocks for content creation and leverage strategies like repurposing, delegation, automation, and batch creation.

I stress the importance of understanding your audience, planning relevant themes, aand selecting the right formats - for me that's writing and video. I'm prepared to create content anytime with my always-ready video setup. While AI editing tools aren't ideal yet, I automate and delegate other tasks like editing human can handle better.

Key tips I share include repurposing video clips across platforms, utilizing audio for text content, and considering viewing formats like vertical video. Batch creation, AI brainstorming, documented workflows, effective guest workflows, checklists and SOPs are other efficiencies I recommend. The goal is to focus on strategy while leveraging content to establish authority and attract an audience. Accept imperfections, repurpose wisely, and publish regularly.

Join me for actionable insights on streamlining your process to efficiently produce high-quality content that engages your audience!

In the episode:

0:06:12 - High-Quality Awareness Content: Why bother creating high quality content?
0:07:07 - Boosting Reach and Inquiries: The link between consistent content and increased visibility and leads.
0:10:34 - Crafting a Tailored Content Strategy: The basics of creating a strategy that resonates with your audience.
0:13:24 - Prioritizing Audio and Video Quality: Understand the importance of a quality video setup and its impact on audience engagement.
0:18:04 - Video Repurposing: Harness your video content's potential by repurposing it effectively.
0:20:03 - The Rise of Vertical Video: The trend of vertical videos and their prominence on platforms like YouTube shorts, Instagram, and TikTok.
0:21:22 - Video as a Prime Content Format: Explore my preference for video and its amazing repurposing opportunities.
0:21:54 - AI Tools for Content Brainstorming: Potential of AI in content brainstorming.
0:26:32 - Smart Repurposing and Batching: Learn techniques for maximizing content output efficiently.

Resources & Links:

Authority Accelerator service: Designed to supercharge your content creation process with just an hour a month.
How to Sound & Look Good: When you’re on video calls or podcasting, you need to look and sound good - this free ebook provides you with useful tips to do just that!

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📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://therecognizedauthority.com/linkedin
👑 - TWITTER: https://twitter.com/WhatStrategy
👑 - FACEBOOK: https://www.facebook.com/forconsultants/
👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 - WEBSITE: https://therecognizedauthority.com

Next Episode

How to Elevate Your Brand with Bite-Sized Video with Josh Elledge

In a world where social media is king, creating great content that represents your brand and that actually brings in leads feels like an uphill battle. Time constraints, unclear messaging, and the constant pressure to create new content and stand out leads to confusion and frustration. But what if there was an easier way?

In this episode of The Recognized Authority, Alastair McDermott and Josh Elledge discuss the complexities - and importance - of social media content creation.

From the importance of aligning content with business goals to the transformative nature of short video, this conversation is rich with practical tips and insights. You'll learn about the irreplaceable value of genuine human engagement, even in an age where AI tools are on the rise. Discover how to repurpose video calls, podcast episodes and other video content into shareable clips, and find out how to establish efficient workflows if you're juggling a busy schedule.

The dialogue also explores the merits of interviewing industry experts, the pivotal role of a robust content strategy, and the power of the "know, like, trust" principle. You'll hear personal experiences, including the utility of video calls for sharing expertise, the non-negotiable need for high-quality audio and video, and the strategic advantage of offering valuable insights to foster trust and attract clientele.

While AI's current capabilities in content creation have their limits, there's optimism about future advancements. You'll even get a glimpse of Alastair's offering, Authority Accelerator, a tailored solution for consultants, coaches, and B2B service providers, designed to help you create captivating microcontent that resonates with your audience.

Don't miss it: from strategy to execution, this episode ensures you walk away with actionable takeaways. Ready to master content creation and establish your authority? Listen in today.

Learn more about Authority Accelerator: https://therecognizedauthority.com/authority-accelerator/

👋 Hi, I’m Alastair!

🎯 My mission is to help YOU earn more by building authority! Commanding premium fees. Working less hours. Enjoying your work more.

🔥 And that's only the beginning. I will help you create content, build trust, and gain momentum that will generate a steady flow of strong, genuine, inbound leads you can turn on and off like a light switch!

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://therecognizedauthority.com/linkedin

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/forconsultants/

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 - WEBSITE: https://therecognizedauthority.com