Grow Your Business on LinkedIn with Krista Mollion
09/26/22 • 40 min
1 Listener
LinkedIn is a vitally important social network for most of us in the B2B space. All the stats show that engagement on LinkedIn is growing rapidly: our clients and prospective clients are spending more time there, more content is being published, more events being attended, and more business conversations are happening. But that also means there's more competition — so you need to do things the right way to grow your audience and stand out in the crowd.
In this episode, Krista Mollion and Alastair McDermott discuss how to massively grow your network on LinkedIn, why being an expert commenter is important, and what you need to do to turn attention into sales.
They also discuss the important details in your LinkedIn profile, why getting people to follow you is important, and how to stay focused on your ideal customer avatar.
“I like your dog, but I don't want to see six posts about your dog. Make sure that five of those posts are teaching me about your service. Give me tips on how I can get better at podcasting, how I can monetize my business, how I can lose weight, how I can stop smoking, and I will pay you back by buying something from you sooner or later.” -- Krista Mollion on The Recognized Authority podcast
“LinkedIn is a redistribution channel. Social media is not the end goal. The end goal is to get them to follow you back to wherever you want them to go. You're going to the city to get people and take them back to your beautiful woodside cottage.” -- Krista Mollion on The Recognized Authority podcast
👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/grow-your-business-on-linkedin/ 👈👈
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✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
LinkedIn is a vitally important social network for most of us in the B2B space. All the stats show that engagement on LinkedIn is growing rapidly: our clients and prospective clients are spending more time there, more content is being published, more events being attended, and more business conversations are happening. But that also means there's more competition — so you need to do things the right way to grow your audience and stand out in the crowd.
In this episode, Krista Mollion and Alastair McDermott discuss how to massively grow your network on LinkedIn, why being an expert commenter is important, and what you need to do to turn attention into sales.
They also discuss the important details in your LinkedIn profile, why getting people to follow you is important, and how to stay focused on your ideal customer avatar.
“I like your dog, but I don't want to see six posts about your dog. Make sure that five of those posts are teaching me about your service. Give me tips on how I can get better at podcasting, how I can monetize my business, how I can lose weight, how I can stop smoking, and I will pay you back by buying something from you sooner or later.” -- Krista Mollion on The Recognized Authority podcast
“LinkedIn is a redistribution channel. Social media is not the end goal. The end goal is to get them to follow you back to wherever you want them to go. You're going to the city to get people and take them back to your beautiful woodside cottage.” -- Krista Mollion on The Recognized Authority podcast
👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/grow-your-business-on-linkedin/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
Previous Episode
Last chance to join Authority Labs
Last chance to join Authority Labs. 1 seat remaining.
The next iteration of the Authority Labs mastermind group is starting next Tues 27th Sept.
Authority Labs is a high-touch group program aimed at helping experts & consultants - like you! - to build authority rapidly. There is one seat remaining in this cohort.
In this episode, I interview Rene Morozwich, one of the original members of the group. I asked her about her experience being part of the group to give you a flavour of what it's all about, and walk you through some of the details of the program
Please listen to see if it’s something that might be a good fit to help move you forward in building your authority.
If you're interested in learning more, let's get on a quick 15-20 min Zoom call. There's no hard sale pitch - I just want to help us figure out if the program is a good fit for you, and if you're a fit for the group!
Next Episode
How to Deal with Scarcity Mindset: Practical Steps in Dealing with Scarcity Mindset and Fears of Recession
How to Deal with Scarcity Mindset
The "R-word", is starting to appear more often in my social network timelines, and has come up in conversations I've had with my coaching clients recently.
Recession is a real fear. But that fear can have a toll on our brains, a real cost. The scarcity mindset can impair our decision-making and lead us to make choices that actually lead us into more scarcity. It can become a self-fulfilling prophecy. So how do we deal with it?
I spoke with my friend Al McBride about this, and when I realized the value of the conversation, I asked him if I could hit record.
This is our conversation as we explored the topic of scarcity mindset and how to deal with it practically. It's recorded live with no editing or scripting, so you get to hear our raw, unfiltered take on this topic.
👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/deal-with-scarcity-mindset/ 👈👈
----------------------------------------------------------------------------------------------
✉️ Subscribe to the email list at TheRecognizedAuthority.com
🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question
⭐ Like what you heard? Please help share the podcast by leaving a rating & review
🤗 Connect with Alastair and The Recognized Authority:
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