MailChimp priced at $10b for Intuit proves value of SMB SAAS, 1-800-Contacts sues Warby Parker over trade name use in Adwords, Will Yahoo have a new life after Verizon sale?

09/04/21 • 22 min

- Rumors of Intuit buying MailChimp for $10 Billion validate SMB / Agency strategy

With an EBITDA of $300,000 million, MailChimp is apparently going to be sold for an eye popping $10 Billion. With a product forward approach they have built a great product for small business audiences and agencies. While it is a great compliment to Intuit’s other small business products, can Intuit leverage this successful brand or will they fail as they have in other acquisitions?

Will 1-800-Contacts suing Warby Parker over trade name use in Adwords upend the rules?

1-800 Contacts takes a very aggressive stance claiming that Warby Parker Adwords ads infringed on its trademarks and deceived customers.They allege that Warby Parker bought advertisements tied to Google and other searches of the 1-800 Contacts brand, ads which route consumers to a page on Warby Parker's website that, according to the plaintiff, "mimics key elements of the 1-800 Contacts website."

Will the rules around advertising against a trade name change?

PE firm Apollo Completes Yahoo Acquisition, will Yahoo succeed?

Among "internet insiders" and urban sophisticates, there's a tendency to dismiss Yahoo. However in many areas of the US, Yahoo's brand remains viable. One question: will Apollo invest in the company or just extract cash? The endgame is likely a return to the public markets. But that requires a growth story.

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- Rumors of Intuit buying MailChimp for $10 Billion validate SMB / Agency strategy

Will 1-800-Contacts suing Warby Parker over trade name use in Adwords upend the rules?

Will the rules around advertising against a trade name change?

PE firm Apollo Completes Yahoo Acquisition, will Yahoo succeed?

Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Previous Episode

undefined - Biden encourages all departments to go all in on increasing competition, Will Craiglist decline create opportunity for NextDoor?, Will public notification of facial recognition deter shoppers?

Biden encourages all departments to go all in on increasing competition, Will Craiglist decline create opportunity for NextDoor?, Will public notification of facial recognition deter shoppers?

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An unusually assertive Biden who noted that this 40-year “experiment” has failed. “Capitalism without competition isn’t capitalism,” he proclaimed at the signing of the executive order. “It’s exploitation.” It remains to be seen if real changes will occur but this is the first time in recent memory that a President has made it clear that the whole of the executive branch is responsible for increasing competitiveness.
Craigslist has seen a decline of almost 50% over the past 3 years with much of that loss going to Facebook Marketplaces. Can Nextdoor take advantage of this?
NYC has recently passed a law requiring that businesses post notice of any biometric tracking taking place and prevent them from selling that data. Will this increased awareness of the increasing use of Facial recognition technology change consumer behaviors or will it require additional intervention to allow them to prevent this>
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
EP 31 Near Memo

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undefined - B2B sales have changed forever with self serve playing an ever larger role. Why is leading digital wallet Apple Pay uptake still so low? Will Facebook’s SmartGlasses make it out of the gate?

B2B sales have changed forever with self serve playing an ever larger role. Why is leading digital wallet Apple Pay uptake still so low? Will Facebook’s SmartGlasses make it out of the gate?

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32% of B2B buyers were willing to spend between $50,000 and up to $500,000 without actually talking to a salesperson. 35% of businesses prefer self service as opposed to talking to either a remote sales person or a field sales person.
6% of iPhone users have opted into apple pay and use it regularly. And this compares to 5% in 2015. Apple’s digital wallet use grew only 20% growth over the past six years. And that is in a year when it should have grown significantly. Although that 6% of Apple users spent $90 billion.

Facebook has partnered with Ray Ban to create an always on smart glass that can stream video to all of the major social networks. Is this foray into wearable technology just a Snap me too product or can it help the untrusted Facebook gain a foothold in this new hardware category?

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 32

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