
How to give no f***s to boost your self-esteem - with Amy Kean
Explicit content warning
02/13/24 • 28 min
Got a question for The NABS Podcast?
Amy Kean is a creative sociologist, advertising strategist, poet and best selling author. Her book, The Little Girl who Gave Zero F***s, is a clarion call to females everywhere who are too used to caring about what other people think of them. As Amy explains in this podcast, it's time to stop that right now in the name of your self-esteem.
Amy is frank, down-to-earth and fond of a swear word or six. She is also one of our industry's biggest names when it comes to speaking out for better diversity and fairer working practices.
Key takeaways:
- Happiness should be your key priority every day
- We have to get over our obsession with tone in the workplace
- Your self-esteem does not depend on the opinions of other people
Amy runs Good Shout, a professional training company that helps people to find their voice. Find out more at goodshoutcommunity.com
If you work in advertising, marketing or media, NABS is here for you. Through good times and bad, we’re here to get you through all of life’s issues, in and out of work.
Want to build a network? We’ll connect you to the industry.
Aiming to be your best work self? We’ll develop your skills.
Need a listening ear, a friendly face, a confidential chat, some money advice or some help with your mental health? We’re here for that too.
NABS is your charity, generously funded by the industry. Thanks for having our back; we’ve definitely got yours.
Need A Bit of Support? Speak to NABS.
Sign up to the NABS newsletter
Follow NABS on LinkedIn
Follow NABS on Twitter
Follow NABS on Instagram
Watch NABS Talks on YouTube
Find out how you can support NABS...
Got a question for The NABS Podcast?
Amy Kean is a creative sociologist, advertising strategist, poet and best selling author. Her book, The Little Girl who Gave Zero F***s, is a clarion call to females everywhere who are too used to caring about what other people think of them. As Amy explains in this podcast, it's time to stop that right now in the name of your self-esteem.
Amy is frank, down-to-earth and fond of a swear word or six. She is also one of our industry's biggest names when it comes to speaking out for better diversity and fairer working practices.
Key takeaways:
- Happiness should be your key priority every day
- We have to get over our obsession with tone in the workplace
- Your self-esteem does not depend on the opinions of other people
Amy runs Good Shout, a professional training company that helps people to find their voice. Find out more at goodshoutcommunity.com
If you work in advertising, marketing or media, NABS is here for you. Through good times and bad, we’re here to get you through all of life’s issues, in and out of work.
Want to build a network? We’ll connect you to the industry.
Aiming to be your best work self? We’ll develop your skills.
Need a listening ear, a friendly face, a confidential chat, some money advice or some help with your mental health? We’re here for that too.
NABS is your charity, generously funded by the industry. Thanks for having our back; we’ve definitely got yours.
Need A Bit of Support? Speak to NABS.
Sign up to the NABS newsletter
Follow NABS on LinkedIn
Follow NABS on Twitter
Follow NABS on Instagram
Watch NABS Talks on YouTube
Find out how you can support NABS...
Previous Episode

How a strategist went on a journey of self-discovery - with Cat Wiles
Got a question for The NABS Podcast?
Cat Wiles is an award-winning strategist who is as passionate about mental wellness as she is about creating great work. She has championed the right to disconnect, volunteered as an industry mentor, and set up mental health first aid programmes. As well as being Lucky General's first-ever Chief Strategy Officer she's currently also training to be a hypnotherapist to help people uncover their potential and overcome their self-limiting beliefs.
In this uplifting interview, Cat shares with how her personal mental wellness 'tumbles' led her to therapy, and how she applies the insights this gave her to her life like a true Strategist. Cat likens her journey to Kintsugi -the Japanese art of repairing broken pottery with golden seams- and says today she is stronger in some ways, weaker in others. We're definitely richer for hearing her story.
Listen now to hear how:
- After you fake it to make it, the next step is to become it
- How to quiet your inner critic
- How to support yourself by asking strategic questions
If you work in advertising, marketing or media, NABS is here for you. Through good times and bad, we’re here to get you through all of life’s issues, in and out of work.
Want to build a network? We’ll connect you to the industry.
Aiming to be your best work self? We’ll develop your skills.
Need a listening ear, a friendly face, a confidential chat, some money advice or some help with your mental health? We’re here for that too.
NABS is your charity, generously funded by the industry. Thanks for having our back; we’ve definitely got yours.
Need A Bit of Support? Speak to NABS.
Sign up to the NABS newsletter
Follow NABS on LinkedIn
Follow NABS on Twitter
Follow NABS on Instagram
Watch NABS Talks on YouTube
Find out how you can support NABS...
Next Episode

How a CEO supports herself and others through the menopause - with Melissa Robertson
Got a question for The NABS Podcast?
Melissa Robertson is CEO of creative agency Dark Horses. She is also one of adland's most visible menopause ambassadors. Melissa created a brilliant open-source menopause policy at Dark Horses that's become essential use for many in the industry. She also has a great sense of humour so this is a fun as well as enlightening chat.
Key takeaways:
- The menopause is a mental wellness issue that everybody needs to understand and help with
- The secret to getting rest, even if you're awake at night
- Remote working does not equal skiving - it's essential for inclusivity at work
Find Melissa on LinkedIn
Download Dark Horses open source menopause policy
If you work in advertising, marketing or media, NABS is here for you. Through good times and bad, we’re here to get you through all of life’s issues, in and out of work.
Want to build a network? We’ll connect you to the industry.
Aiming to be your best work self? We’ll develop your skills.
Need a listening ear, a friendly face, a confidential chat, some money advice or some help with your mental health? We’re here for that too.
NABS is your charity, generously funded by the industry. Thanks for having our back; we’ve definitely got yours.
Need A Bit of Support? Speak to NABS.
Sign up to the NABS newsletter
Follow NABS on LinkedIn
Follow NABS on Twitter
Follow NABS on Instagram
Watch NABS Talks on YouTube
Find out how you can support NABS...
The NABS Podcast - How to give no f***s to boost your self-esteem - with Amy Kean
Transcript
Louise Scodie - NABS 00:00
Welcome to the NABS podcast. NABS is the support organisation for those working in advertising, marketing and media. I'm your host, Louise Scodie. Each week I'll be chatting with someone from our industry to find out how they support themselves and those around them through challenging times as well as day to day, and it's all to help you support your own mental wellness. I can't wait to start chatting.
This week. Our guest is Amy Charl
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