Sheffield ad ban, advertising on Discord and Truth Social's volatile IPO

04/04/24 • 27 min

Jack Benjamin is joined by Ella Sagar as they examine hot topics in the media industry from the past week.

The pair delve into a recent ad ban instituted by Sheffield City Council and how it could impact the local OOH market. They also discuss Truth Social's IPO, Discord's foray into advertising and where best to place ads on Netflix.

Highlights:

1:23: Sheffield City Council's ban of advertising from “harmful and environmentally damaging" brands

12:10: What is going on with Truth Social?

16:17: More quick hits: Walmart's retail media expansion, ads on Discord, where to best place ads on Netflix, live-streaming podcasts to cinemas and how audio can increase its presence on the media plan

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Jack Benjamin is joined by Ella Sagar as they examine hot topics in the media industry from the past week.

Highlights:

1:23: Sheffield City Council's ban of advertising from “harmful and environmentally damaging" brands

12:10: What is going on with Truth Social?

---

Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.

LinkedIn: The Media Leader

Threads: @TheMediaLeader

Twitter: @TheMediaLeader

YouTube: The Media Leader

Previous Episode

Should agencies scrap time-based charges? With The Business Model's Caroline Johnson

Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees' time.

Agencies that provide media, advertising and marketing services are having to work harder than ever while hiring increasingly expensive talent to stay relevant. Johnson argues that agencies need to reposition themselves as consultants and start charging based on the outcomes they provide for advertisers, not just units of time spent working on an account.

Next Episode

Special series! The Future of Marketing with Bloomberg Media – Ep1: Multi-platform campaigns

Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in a studio, so you can also watch/listen on our YouTube channel.

The Future of Marketing is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today's complex cross-platform ecosystem. Hosted by editor-in-chief Omar Oakes, each episode this month will bring together the buy side and sell side of media to discuss the opportunities and pitfalls in 2024 and beyond.

Episode 1: Why multi-platform campaigns offer immense potential for expanding audience reach

Steve Taylor, executive strategy director at VCCP Media, joins Bloomberg Media European managing director Duncan Chater to discuss why and how advertisers should make sense of the rapidly changing world of video and what marketers might be missing if they want a data-led approach to reaching new audiences.

Conversation outline:

Intro: how this series idea came about
What’s new in 2024 for marketers who want to attract new audiences through the power of video?
How can marketers be more strategic with the way they use data to target audiences across different channels?
How can you execute cross-platform campaigns well in 2024 as audiences become more fragmented?
What are the best ways to specifically reach new audiences?
What are the best tools available and what do marketers need to know about them?

Next week: 'How to master the impact of insights and data tools', with Havas Media's Jackie Lyons and Bloomberg Media's Phil Robinson.

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Thanks, as always, to our production partners Trisonic for editing this episode and for producing this series, which was recorded at Create in London.

Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.

LinkedIn: The Media Leader

Threads: @TheMediaLeader

Twitter: @TheMediaLeader

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