The Media Leader Podcast
The Media Leader
The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.
Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.
Find out more at uk.themedialeader.com and subscribe to our daily newsletter.
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Top 10 The Media Leader Podcast Episodes
Goodpods has curated a list of the 10 best The Media Leader Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Media Leader Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Media Leader Podcast episode by adding your comments to the episode page.
Sheffield ad ban, advertising on Discord and Truth Social's volatile IPO
The Media Leader Podcast
04/04/24 • 27 min
Jack Benjamin is joined by Ella Sagar as they examine hot topics in the media industry from the past week.
The pair delve into a recent ad ban instituted by Sheffield City Council and how it could impact the local OOH market. They also discuss Truth Social's IPO, Discord's foray into advertising and where best to place ads on Netflix.
Highlights:
1:23: Sheffield City Council's ban of advertising from “harmful and environmentally damaging" brands
12:10: What is going on with Truth Social?
16:17: More quick hits: Walmart's retail media expansion, ads on Discord, where to best place ads on Netflix, live-streaming podcasts to cinemas and how audio can increase its presence on the media plan
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BBC's commercial future, election preview… and ads on the moon?
The Media Leader Podcast
03/28/24 • 43 min
Outvertising's Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie's big speech about the BBC's commercial future and look ahead to how media and advertising will play its part in this year's UK general election.
Highlights:
3:20: The future of the BBC's commercial activities
18:20: Which media channel will be a key 2024 election battleground?
29:20: Quick hits: why Instagram is minimising political content; Reddit's IPO; Outsmart/KPMG's sustainability in advertising study; Spotify's move into educational content; and Astrolab's plan to put ads on the moon
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A world without TikTok? Time for ads on the BBC? With Nicola Kemp
The Media Leader Podcast
03/21/24 • 41 min
The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and host Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.
In recent days, there has been a renewed push to ban TikTok in the US, the BBC is considering adding ads to podcasts when they are accessed on commercial sites, the government has disallowed newspapers to be purchased by foreign governments and United Talent Agency’s Michael Kassan has left the company. And, believe it or not, Ofcom has once again found GB News in breach of its broadcasting code, but has not doled out a punishment.
Highlights:
0:50: Gender equality in the workplace and the need for action
5:30: The impact of Michael Kassan's departure on the media industry
10:40: What happens if TikTok is banned in the US
25:45: Is the BBC right to enable ads for podcasts in the UK?
34:30: Quick hits – The Telegraph sale; another GB News Ofcom breach; and Ofcom's "no shit, Sherlock" report about what children see on social media.
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TalkTV going off linear, Reach earnings and a new Global CEO
The Media Leader Podcast
03/07/24 • 40 min
Host Ella Sagar welcomes editor-in-chief Omar Oakes and reporter Jack Benjamin to examine the past week in media, including TalkTV's decision to come off linear TV, Reach's "better-than-expected" earnings and Global appointing Simon Pitts as its next CEO after Stephen Miron.
The trio also discuss Isba's plans for spinning off Origin into a separate company, ITV selling its 50% stake in BritBox International to BBC Studios, February's box office and Apple's €1.8bn fine from the European Commission.
Highlights:
0:21: STV's Simon Pitts to become Global CEO beginning Q1 2025
3:02: Will 2024 be a Mediapalooza?
7:47: Takeaways from The Media Leader's interview with The Sun MD Ben Walmsley
10:50: The implications of TalkTV coming off linear TV
21:52: Reach's better-than-expected earnings report – is the publisher turning a corner?
29:36: Quick hits: Isba spinning off Origin; February's box office and the success of Dune: Part Two; ITV's sale of BritBox International; Apple's European Commission fine
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The 'Duracell bunny' of advertising? Why ITV thinks peak time has 'hidden value'
The Media Leader Podcast
10/23/23 • 26 min
"The Duracell bunny" of advertising — that’s how ITV describes peak time TV spots, because, they say, their benefit keeps going and going.
ITV and media investment analysts ViewersLogic have published a cross-market study that proves the value of peak airtime of responsive advertising. They say that peak TV spots deliver direct responses in the short term, but their hidden value is in their longevity, generating responses long after other TV spots advertising have finished working.
To explain why and how, Omar Oakes is joined by Neil Charles, the Measurement and Modelling senior manager at ITV, and Ronny Golan, the CEO and cofounder of ViewersLogic.
"When it comes to TV, I do think that going beyond the five-minute, 10-minute attribution that shows that daytime really works, and understanding the actual effect over a week, a month, three months will enable brands to also change the mix within their TV advertising," said Golan.
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Telegraph bidders, commercial radio's 50th anniversary, Brainlabs' ambition, and what's on at FoM
The Media Leader Podcast
10/04/23 • 43 min
Editor-in-chief Omar Oakes and reporters Jack Benjamin and Ella Sagar preview the Future of Media in London on 11-12 October. The trio look ahead to the big event and discuss some of the biggest stories from around the industry.
The key players in The Telegraph sale: Jack lists who has thrown their hat in the ring for The Telegraph, and why Sir Paul Marshall in particular may have a tough time juggling a bid while fending off Ofcom investigations at GB News.
Read Raymond Snoddy: "The future of Ofcom and the future of The Telegraph are at stake"
SEC's crackdown on Clear Channel: Ella talks about the recent charges filed by the US Securities Exchange Commission against outdoor company Clear Channel, why they occurred and what it means for the company.
Commercial radio's big anniversary: A series of interviews written by Ella take a look at the state of the commercial radio industry and how far it's come since the very first broadcast in 1973. She discusses some key takeaways from her discussions with News UK and Global.
Brainlabs taking on the world: Jack, who interviewed Brainlabs's global CEO Daniel Gilbert, talks about his vision for the future of the agency following a major new investment from Falfurrias Capital Partners.
Plus: The trio talk about what they're most looking forward to at The Future of Media and The Future of Gaming next week, and reveal why they're so passionate about media.
Omar's column: Why passion is the best litmus test
Fake OOH ads, Telegraph sale, Shorts and the Rugby World Cup
The Media Leader Podcast
09/04/23 • 46 min
Jack Benjamin and Ella Sagar are missing the holidaying Omar Oakes but are nevertheless back on the podcast this week to analyse some of the industry’s biggest stories.
The rise of fake out-of-home: The pair discuss the rise and implications fake out-of-home ads, in particular talking through Gymbox's recent fake bus top out-of-home campaign and press release. They ponder if mocked-up billboards will become more common not just for brands but bad actors, including in politics.
Negotiating The Telegraph sale: What is the importance of a sitting politician brokering a bid for one of the most recognisable newspapers in the UK? It reeks of "dodginess", according to Jack and Ella.
Plus: The duo reflect on reports that senior YouTube staff are concerned about Shorts drawing audiences away from longer-form videos; the Rugby World Cup launching this Friday broadcast free-to-air on ITV; and list their media recommendations of the week.
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Disney and gambling ads, Clear Channel's European challenge, and our new AI columnist
The Media Leader Podcast
08/14/23 • 35 min
Jack Benjamin, Omar Oakes and Ella Sagar are back on the podcast this week to analyse some of the industry’s biggest stories.
The Premier League season is upon us once more, and while Jack may be clueless about British professional sport, he did cover how the league’s forthcoming gambling ads ban has thus far had ‘almost no impact’ on Premier League shirt sponsorships. With Disney finally getting involved in the gambling industry through its sports broadcaster ESPN, will the sports betting market continue to grow despite growing concerns over gambling ads?
Clear Channel has pledged a strategic review of its European holdings after it previously sold off its Swiss and Italian businesses this year. Ella discusses how the company expects to do the same in Spain and France next year, and how the outdoor company is in sell-mode as it seeks to reduce more than $5bn in company debt.
Plus: the trio discusses a number of disappointing earnings results from news publishers and considers whether AI can provide them with a competitive advantage in the future; and the Daily Mail and General Trust has thrown its hat into the ring to purchase Telegraph Media Group, but could such an acquisition get past regulators?
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Broadcast's 'TikTok problem' + Bauer's Brucey bonus
The Media Leader Podcast
08/07/23 • 37 min
Omar Oakes and Ella Sagar prove their dedication to B2B podcasting by missing the England v Nigeria World Cup penalty shootout to record this episode with their analysis on the industry's biggest stories.
OFCOM'S MEDIA NATIONS REPORT - is broadcast media suffering from 'fragmentation' or does it really have a deeper cultural problem with more consumers preferring short-form content? Spoiler for Omar's opinion, which features in his column today.
RAJAR - did the BBC score an own goal by letting Ken Bruce walk away with Popmaster? The Rajar radio audience figures once again provided a plethora of interesting audio stories... but do we need to play closer attention to talk radio and the rise of GB News/TalkTV?
PLUS Omar and Ella reflect on Sky Media trialling ITV's self-serve ad platform, why so few people in the US are taking up ads on Netflix and Disney+, and why Omnicom is giving media owners and advertisers marks out of 100 for how sustainable they are.
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Les Binet interview PLUS media prospects under Labour, Netflix/Amazon commissions, Murdoch's last TV gamble
The Media Leader Podcast
07/04/24 • 27 min
Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he's created an AI version of himself.
Binet, group head of effectiveness at Adam & Eve/DDB and a renowned ad authority, talk to Oakes at Cannes Lions about his long history with AI, his Cannes diary and his battle against the industry's "shiny object" syndrome.
Highlights:
2:30: What will change in media and advertising under Labour?
7:20: What analysts are saying about the economy under Labour
10:00: Commissions from Netflix and Amazon are up – confidence returning to TV?
12:30: Fox launches Tubi in the UK – is the market saturated?
15:10: London's most attention-grabbing bus shelters – where and why?
16:45: What to do about election leaflets posing as fake newspapers
20:00: Les Binet interview
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FAQ
How many episodes does The Media Leader Podcast have?
The Media Leader Podcast currently has 172 episodes available.
What topics does The Media Leader Podcast cover?
The podcast is about Radio, News, Marketing, Media, Social Media, Advertising, Podcasts, Tv, Business and Careers.
What is the most popular episode on The Media Leader Podcast?
The episode title 'The Future of Marketing with Bloomberg Media – Ep2: Mastering insights and data tools' is the most popular.
What is the average episode length on The Media Leader Podcast?
The average episode length on The Media Leader Podcast is 35 minutes.
How often are episodes of The Media Leader Podcast released?
Episodes of The Media Leader Podcast are typically released every 4 days.
When was the first episode of The Media Leader Podcast?
The first episode of The Media Leader Podcast was released on Oct 21, 2022.
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