Les Binet interview PLUS media prospects under Labour, Netflix/Amazon commissions, Murdoch's last TV gamble

07/04/24 • 27 min

Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he's created an AI version of himself.

Binet, group head of effectiveness at Adam & Eve/DDB and a renowned ad authority, talk to Oakes at Cannes Lions about his long history with AI, his Cannes diary and his battle against the industry's "shiny object" syndrome.

Highlights:

2:30: What will change in media and advertising under Labour?

7:20: What analysts are saying about the economy under Labour

10:00: Commissions from Netflix and Amazon are up – confidence returning to TV?

12:30: Fox launches Tubi in the UK – is the market saturated?

15:10: London's most attention-grabbing bus shelters – where and why?

16:45: What to do about election leaflets posing as fake newspapers

20:00: Les Binet interview

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Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he's created an AI version of himself.

Highlights:

2:30: What will change in media and advertising under Labour?

7:20: What analysts are saying about the economy under Labour

10:00: Commissions from Netflix and Amazon are up – confidence returning to TV?

12:30: Fox launches Tubi in the UK – is the market saturated?

15:10: London's most attention-grabbing bus shelters – where and why?

16:45: What to do about election leaflets posing as fake newspapers

20:00: Les Binet interview

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Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.

LinkedIn: The Media Leader

YouTube: The Media Leader

Previous Episode

Talent, creativity and other priorities for the industry this year

Prioritising talent and creativity should be top of the list for media leaders this year, according to attendees at The Media Leader Summit.

The Media Leader reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.

Sustainability, measurement, inclusion, consistency and trust were also discussed as key topics.

Some of the winners of The Media Leader Awards' Leader of the Year category — Patrick Affleck, CEO of Havas Media Network UK and Ireland; Thomas Bremond, senior vice-president and chief revenue officer, international, at FreeWheel; Rob Edwards, head of media and digital at Arla Foods; and Dominic Williams, chief revenue officer at Mail Metro Media — share their thoughts.

We also hear from Cath Waller, managing director of advertising at Immediate Media, and Chloë Davies, founder of It Takes A Village.

Highlights

00:53: Dominic Williams on testing new things

02:56: Patrick Affleck speaks about people and optimism

06:10: Rob Edwards discusses the importance of measurement and creativity for advertisers

08:48: Thomas Bremond's views on sustainability and building the future of TV

11:14: Chloë Davies highlights the need for the media and advertising industry to "hold the line"

14:36: Cath Waller calls for more action on trust in media

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YouTube: The Media Leader

Next Episode

Andrew Cole interview: How telcos will shake up the way TV is traded and measured

Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.

Cole's new venture, Digital Audience Data, seeks to get all major telecoms operators in advanced economies to jointly share data for a "more accurate" TV measurement system than legacy ones such as those operated by Barb and Kantar Media in the UK.

He also talks about his track record working with Steve Jobs and Apple on the iPhone's launch and how his career has been built on "disrupting" legacy systems.

And, amid rumours of GB News following in TalkTV's footsteps by going online only, Cole answers questions about the rationale for launching the channel in 2021 – a move that attracted calls for an advertiser boycott before it began programming.

Further reading:

UK telcos plot audience measurement and ad sales platform

Telcos can transform the UK ad industry for the better

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Thanks to our production partners Trisonic for editing this episode.

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Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.

LinkedIn: The Media Leader

YouTube: The Media Leader