A world without TikTok? Time for ads on the BBC? With Nicola Kemp

03/21/24 • 41 min

The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and host Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.

In recent days, there has been a renewed push to ban TikTok in the US, the BBC is considering adding ads to podcasts when they are accessed on commercial sites, the government has disallowed newspapers to be purchased by foreign governments and United Talent Agency’s Michael Kassan has left the company. And, believe it or not, Ofcom has once again found GB News in breach of its broadcasting code, but has not doled out a punishment.

Highlights:

0:50: Gender equality in the workplace and the need for action

5:30: The impact of Michael Kassan's departure on the media industry

10:40: What happens if TikTok is banned in the US

25:45: Is the BBC right to enable ads for podcasts in the UK?

34:30: Quick hits – The Telegraph sale; another GB News Ofcom breach; and Ofcom's "no shit, Sherlock" report about what children see on social media.

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Highlights:

0:50: Gender equality in the workplace and the need for action

5:30: The impact of Michael Kassan's departure on the media industry

10:40: What happens if TikTok is banned in the US

25:45: Is the BBC right to enable ads for podcasts in the UK?

34:30: Quick hits – The Telegraph sale; another GB News Ofcom breach; and Ofcom's "no shit, Sherlock" report about what children see on social media.

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Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.

LinkedIn: The Media Leader

Threads: @TheMediaLeader

Twitter: @TheMediaLeader

YouTube: The Media Leader

Previous Episode

What is the future of TV tech? Takeaways from the Connected TV World Summit

In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week's Connected TV World Summit in London.

The pair discuss a number of topics in the world of TV that cropped up at the conference, such as the development and increasing popularity of FAST channels, the importance of TV operating systems to creating discoverability for broadcasters, and how media planners and buyers should be considering TV and the broader medium of "video" in 2024.

Also featured are snippets from throughout the day, including an interview with Sky Media' investment director Ruth Cartwright, a presentation by Wavemaker's chief strategy and planning officer Elliott Millard, and more.

Read our coverage from the event, including on how broadcasters are replacing lost linear audiences for advertisers, the future of addressable TV, and whether streaming services should be bundled on our website at themedialeader.co.uk.

Highlights:

0:37: Highlights from Day 1: new remote controls; the importance of smart TV operating systems; subscription bundling.

3:48: Sky's Ruth Cartwright on the importance of measurement and collaboration.

5:00: Retail media has come to TV.

6:31: Highlights from Day 2: How everything is "video" now.

13:40: What is and isn't working in FAST.

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Next Episode

Does Snapchat want to be a destination for news? With Snap's Lucy Luke

“Less social media. More Snapchat.” That is the tagline to Snap’s latest marketing campaign. The company, founded in 2011 as an image-sharing app that deletes the pictures after a short time frame, has evolved into a more comprehensive product and clearly wants to separate itself from the perhaps toxic connotations of the label “social media”.

One area where Snap looks increasingly distinct from its competitors like Facebook, which has wound down its support for news over the past year, is in its partnerships with news and lifestyle publishers that bring unique content to Snapchat users via the app’s Discovery page and Stories.

Lucy Luke, Snap's UK head of partnerships, sits down with reporter Jack Benjamin to talk about the company's strategy of working with publishers and, increasingly, creators.

The pair discuss Snap's level of commitment to supporting news on its platform, how publishers are having to adapt the way they present stories to appeal to younger audiences in short-form video formats and how Snap benefits from becoming a place for audiences to check in on news and lifestyle.

Highlights:

1:45: Why Snap's young audience appeals to publishers and vice versa

8:30: A place for hard news, soft news or both

12:39: Do journalists need to act more like creators to get news across on Snapchat?

17:52: The role of news in Snap's commercial strategy

20:30: A more hands-on approach to brand safety

24:41: The future of partnerships for Snap – Olympics, Paralympics, 2024 elections and the growth in creators

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This episode was edited by our production partner Trisonic.

Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.

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