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The Media Landscape - Crisis comms lessons from ‘one of the largest hacks in history’

Crisis comms lessons from ‘one of the largest hacks in history’

06/05/24 • 5 min

The Media Landscape

Your company is at the centre of one of the biggest data hacks in history.

What do you do?

How do you respond to the crisis comms incident?

Do you stay quiet, hope the hack is not as bad as is being suggested and the media attention goes away?

Or apologise, seek to reassure customers and let them know what action you are taking to protect them?

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

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Your company is at the centre of one of the biggest data hacks in history.

What do you do?

How do you respond to the crisis comms incident?

Do you stay quiet, hope the hack is not as bad as is being suggested and the media attention goes away?

Or apologise, seek to reassure customers and let them know what action you are taking to protect them?

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

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It tends to be easier to find examples of media interviews that have gone badly wrong.

But we don’t just want to share the bad and the ugly with you in our media training blogs.

We also want to highlight those spokespeople who excel and deliver compelling interviews.

And our expert media trainers have been captivated by two excellent interviews.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

Next Episode

undefined - Could our media training blog have been brought to you by artificial intelligence?

Could our media training blog have been brought to you by artificial intelligence?

Was that news story you read on the way into work created by a robot journalist?

How about that traffic update you checked on that local news site covering your area?

AI can often feel like it is something still in the future. But it is already here and changing the news business.

To read the original article this audio blog was created from, click here.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.

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