The Lead Creative
Mongezi Mtati
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Top 10 The Lead Creative Episodes
Goodpods has curated a list of the 10 best The Lead Creative episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Lead Creative for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Lead Creative episode by adding your comments to the episode page.
Cultivating Communities, Collaborating with Brands: Brent Lindeque
The Lead Creative
12/14/23 • 37 min
In this episode, Brent Lindeque, the founder of Good Things Guy, shares insights on building a platform that connects communities and remaining relevant in the ever-changing digital landscape. He emphasises the importance of authenticity and values in brand partnerships and highlights the power of partnerships and giving back. Brent also discusses the exciting trends of TikTok and vidcasting in the influencer space. Overall, his strategy is to lead with kindness and consistency, creating a feeling of hope and optimism through Good Things Guy.
Key takeaways
- Be open to change and consistently evolve to remain relevant in the digital landscape.
- Choose brand partnerships that align with your values and focus on your community.
- Authenticity and context are key in brand partnerships, allowing the content creator to use their unique voice to deliver the message.
- Building a community requires consistency, authenticity, and a focus on inspiring and connecting with individuals.
- Exciting trends in the influencer space include TikTok and vidcasting, which offer new opportunities for creativity and engagement.
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Audio editing and production by: Maishe Rakgoale
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11/02/23 • 61 min
Signal Over Noise: How to Stand Out on Social Media as a Creative
In today's noisy world, it can be difficult to stand out as a creative person. But Emmy award-winning founder and CEO of The Futur, Chris Do, has mastered the art of creating content that cuts through the clutter and builds an engaged community.
In this episode, Chris shares his insights on how to stand out on social media as a creative person. He discusses his strategy, what he's learned from his experiences, and how to ensure that your content resonates with audiences.
Chris also emphasises the importance of focusing on your community instead of chasing virality. He believes that building a strong community is the key to long-term success on social media and beyond.
If you're a creative person, an entrepreneur, or someone who wants to stand out in your space, this episode is for you.
For more of Chris Do’s insights, on the following links:
- Follow Chris Do on X
- Subscribe to The Futur on YouTube
- Follow him on LinkedIn
- Visit The Futur’s website
- Listen and subscribe to his podcast on Spotify – or where you get podcasts
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Audio editing and production by: Maishe Rakgoale
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11/03/22 • 55 min
The role of defining your purpose in building businesses, agencies, and creative teams, is as important as strategy and planning. The co-founder and Group Chief Creative Officer of Joe Public, Pepe Marais, tells us how purpose led to the growth of their business and his personal growth.
We talk about how focusing on purpose contributed to the growth of Joe Public, making it one of Africa’s most revered agencies. Pepe talks about some of their key turning points, from selling their business to an international holding company, facing insolvency, and rising above it all to create some of the most inspired work that helps to shape our society.
"If I speak to advertising, I can safely say, 99% of all the creative communication out there does not add value to the media space that it occupies - at all." – Pepe Marais, Co-Founder and Group Chief Creative Officer of Joe Public
Pepe Marais believes that purpose can help to unearth greatness and growth in business, life, and society.
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Audio editing and production by: Maishe Rakgoale
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Influencer and brand collaborations - Lelo Boyana
The Lead Creative
07/21/22 • 39 min
Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption. Media personality and content creator, Lelo Boyana shares some of her preferences in how these collaborations can work.
As a podcaster, influencer and founder of Chica Travel, Lelo understands the content and brand messaging that resonates with her community. Brands and agencies, she feels, tend to restrict the creativity that communities engage with, which takes away some of the authenticity that people like.
“I prefer working directly with the brand.” ~ Lelo Boyana – Media Personality, Content Creator and Platform Owner
In most instances, she prefers working directly with brands where she brings in her creativity, ideas and unique approach to content creation. It is more than just about selling the product or experience; it is also about the human insight that can be drawn from these interactions.
Click play below to listen to the episode:
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The Lead Creative Podcast is available on:
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Please share, subscribe and send us recommendations of creative industry thought leaders to feature.
Audio editing and production by: Maishe Rakgoale
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07/14/22 • 40 min
Creating viral brand content has many advantages, including winning customers, generating sales and being part of real human conversations. Co-founder of Retroviral, Mike Sharman joins us to share how they have successfully created compelling, viral, award-winning brand content for over 12 years.
We talk about the thinking behind some of their latest work for Kreepy Krauly, Checkers and other brands. He cites the significance of trust between clients and their agency partners in creating brave messaging that mirrors life.
In many instances, the idea of virality is though to be the space of consumer facing brands but Mike Sharman shares cases that disprove this theory. He uses a PWC report and Allan Gray as examples of B2B brands that create meaningful human connection in their messaging.
“Nowadays, it’s more important than ever to move at the speed of relevance” says Mike Sharman.
This episode also covers his latest book titled Brandalism, where he persuades brands to cannibalise what they have created in an age that ignores and avoids advertising.
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Audio editing and production by: Maishe Rakgoale
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About The Lead Creative
The Lead Creative
07/01/22 • 0 min
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. Hosted and conceptualised by Mongezi Mtati, the podcast shares insights, analysis, trends and strategic intelligence.
Audio editing and production by: Maishe Rakgoale
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Nkgabiseng Motau on the role of collaboration
The Lead Creative
11/05/20 • 32 min
The creative industry is filled with massive global players, where only a few small agency teams tend to breakthrough. In this episode of The Lead Creative we are joined by the co-founder and Chief Creative Officer (CCO) of Think Creative Africa, Nkgabiseng Motau to talk about the role of leadership and collaboration in building a remarkable agency.
She shares some of the important lessons that came with lockdown, due to the Covid-19 coronavirus pandemic, and how they adapted to working remotely as a team. Their nimble team was already geared towards working remotely and had collaborations that enabled the transition to occur easier.
Think Creative Africa is an award-winning through-the-line creative agency that has worked with DSTV, Rand Mutual Assurance, Engen, Showmax, and other notable brands. They are one of the agencies that are challenging the status quo in the creative industry and creating remarkable work for brands across many industries.
“We are always looking to solve business problems creatively. When a brief comes to us we will interrogate it to see what this means to the ordinary South African and the most unheard people country.” - Nkgabiseng Motau
This episode also looks at how bringing one’s lived experiences into creative work can add value, and bring in cultural relevance and insight into the final execution.
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Audio editing and production by: Maishe Rakgoale
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Melissa Attree discusses the rise of on-demand content
The Lead Creative
10/29/20 • 37 min
Traditional broadcast platforms such as TV and radio continue to be important for content consumption and advertising. In this episode we are joined by Melissa Attree, who is a Marketing and Digital Communications specialist to make sense of how advertising will remain relevant in the advent of on-demand content.
The growth of on-demand content and streaming platforms like Netflix, Showmax, Amazon Prime, Apple TV and others may have adverse effects on advertising. As people gain access to connected devices, they can avoid unsolicited brand content. Melissa Attree unpacks some insights and strategies that brands can use to connect with customers.
In this episode of The Lead Creative podcast, Melissa talks about the rise of streaming services and how this affects advertising. She also discusses the importance of collaboration in influencer marketing initiatives where brands, agencies and influencers can work effectively.
“We are definitely seeing a lot more brands being interested in purpose-led content or content that has a social mission attached to it.” - Melissa Attree
Melissa has held many commercial, strategic and creative positions for the past 24 years at agencies and top brands. Some of the brands and agencies that Melissa has been part of, in various executive positions include; Ogilvy, Cerebra, 5FM, L'Oreal and many others.
The Lead Creative Podcast is available on:
Or wherever you listen to your podcasts.
Follow The Lead Creative on:
Please share, subscribe and send us recommendations of creative industry thought leaders to feature.
Audio editing and production by: Maishe Rakgoale
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Kojo Baffoe on the content creation process
The Lead Creative
10/22/20 • 40 min
Creating brand stories and content that resonates requires many different perspectives, where harnessing a creative process can lead to concepts win minds and hearts. In this episode of The Lead Creative podcast, we are joined by the former Editor of Destiny Man, a seasoned content creator, strategist, keynote speaker, Kojo Baffoe.
Kojo was also the host of Life with Kojo on KayaFM among many other roles.
“The starting point is; ‘who is your community, who are you and what do you stand for’ , then being able to communicate that consistently. It’s also understanding that that community is diverse, Africa is a diverse continent.” - Kojo Baffoe
Our conversation includes the importance of context and nuance in telling both media and brand stories, where inclusivity is significant. He talks about some of the content decisions and creative processes during his tenure at Destiny Man, as well as other content creation strategies.
While thinking of brands that tell Africa’s stories in a way that resonates, Kojo mentions Shoprite as one of the retailers that carry products from specific countries on their shelves.
He mentions that most brands do it from an operational and business perspective, not always on the ground.
The Lead Creative Podcast is available on:
Or wherever you listen to your podcasts.
Follow The Lead Creative on:
Please share, subscribe and send us recommendations of creative industry thought leaders to feature.
Audio editing and production by: Maishe Rakgoale
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Compelling Content for Audience Growth and Brand Sponsorships
The Lead Creative
09/18/24 • 47 min
In this episode, Nicole Engelbrecht, creator of the True Crime South Africa podcast, shares her journey of building a loyal audience and attracting brand sponsorships. Key points include:
- Crafting compelling stories that resonate with both audiences and sponsors.
- Balancing ethical storytelling with the need for audience growth.
- Strategies for aligning brand partnerships with your podcast’s values.
- Insights from Nicole’s experience as an author and podcaster.
Listen now to learn how to create content that captivates and attracts the right sponsors.
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Audio editing and production by: Maishe Rakgoale
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FAQ
How many episodes does The Lead Creative have?
The Lead Creative currently has 76 episodes available.
What topics does The Lead Creative cover?
The podcast is about Branding, Marketing, Creativity, Public Relations, Advertising, Podcasts, Brand Strategy, Digital Marketing, Business, Strategy and Communication.
What is the most popular episode on The Lead Creative?
The episode title 'Rebuilding Brand Relevance: Nontokozo Madonsela' is the most popular.
What is the average episode length on The Lead Creative?
The average episode length on The Lead Creative is 46 minutes.
How often are episodes of The Lead Creative released?
Episodes of The Lead Creative are typically released every 7 days, 5 hours.
When was the first episode of The Lead Creative?
The first episode of The Lead Creative was released on Aug 26, 2020.
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