The Lead Creative
Mongezi Mtati
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Top 10 The Lead Creative Episodes
Goodpods has curated a list of the 10 best The Lead Creative episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Lead Creative for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Lead Creative episode by adding your comments to the episode page.
11/02/23 • 61 min
Signal Over Noise: How to Stand Out on Social Media as a Creative
In today's noisy world, it can be difficult to stand out as a creative person. But Emmy award-winning founder and CEO of The Futur, Chris Do, has mastered the art of creating content that cuts through the clutter and builds an engaged community.
In this episode, Chris shares his insights on how to stand out on social media as a creative person. He discusses his strategy, what he's learned from his experiences, and how to ensure that your content resonates with audiences.
Chris also emphasises the importance of focusing on your community instead of chasing virality. He believes that building a strong community is the key to long-term success on social media and beyond.
If you're a creative person, an entrepreneur, or someone who wants to stand out in your space, this episode is for you.
For more of Chris Do’s insights, on the following links:
- Follow Chris Do on X
- Subscribe to The Futur on YouTube
- Follow him on LinkedIn
- Visit The Futur’s website
- Listen and subscribe to his podcast on Spotify – or where you get podcasts
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Audio editing and production by: Maishe Rakgoale
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11/07/24 • 47 min
In this episode of The Lead Creative, host Mongezi Mtati engages with Margaret Johnson OBE, Group CEO of Leagas Delaney, in an insightful discussion on creative effectiveness and strategy in today’s fast-paced marketing landscape.
As part of the CEO Series, they explore how agencies provide bold ideas that solve complex business problems, even as brands increasingly bring creative work in-house. Margaret explains that client relationships built on trust and empathy are essential for success, and how balancing data with creative vision is the key to effective marketing. She also discusses the rising importance of social responsibility.
Here are some key takeaways:
- Creativity must be paired with strategy to deliver real business impact.
- Long-lasting client relationships are built on trust and understanding.
- Empathy and trust are essential for building long-term client relationships.
- Data-driven insights and creativity must work together to create effective marketing.
- Understanding local culture is key to global marketing strategies.
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Audio editing and production by: Maishe Rakgoale
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Building Resilient Brands Through Ethical Leadership: Bonang Mohale
The Lead Creative
07/25/24 • 48 min
Should brands become more vocal on societal issues, or stay quiet until the dust settles and consumers are ready to shop again? These are some of the questions I posed to Professor Bonang Mohale, Chairman of Bidvest Limited and SBV Services. Prof. Mohale, a respected leader in business and author of Lift As You Rise and Behold The Turtle, shared his insights on this topic.
Here are some key points from our conversation:
- Community Engagement: Businesses should hire brand managers who live within the communities they serve to ensure product and brand messaging remain relevant.
- Trusted Partnerships: Companies should aim to be the most trusted partners of their communities.
- Ethical Leadership: Ethical leadership should not exist in a vacuum but aim for a greater good.
- Young Leadership: Investing in young leaders is crucial for sustainable business and societal development.
- Economic Participation: Creating spaces for the majority to participate in the economy helps reclaim self-worth and self-respect.
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Audio editing and production by: Maishe Rakgoale
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04/18/24 • 37 min
In our latest podcast episode, Abey Mokgwatsane, the CMO of Investec, discusses the essence of brand endurance amidst market shifts.
Drawing from his experiences in shaping brand strategies at Vodacom and Ogilvy, Abey stresses the importance of a clear vision in partnership with creative agencies. "The best thing that marketers and business leaders can do for agencies is to be very clear about what problem they are solving," he notes.
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Audio editing and production by: Maishe Rakgoale
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Build Community Engagement and Partner with Sponsors: Fred Roed
The Lead Creative
10/12/23 • 48 min
Building an engaged community is essential for creators to spread their message and contribute to their chosen cause. But what does it take to build a great community?
In this episode, we chat with Fred Roed, founder and CEO of Heavy Chef, a learning platform for entrepreneurs. Fred shares his insights on how to build a community of 50,000+ engaged members.
Fred's sentiment, like our previous conversation with Mashudu Modau, is that focusing on your community and the value you provide are the cornerstones of growth and sustainability.
Over the years, Fred and his team have found some key sponsors to add value to their cause. They've also learned a lot about what it takes to keep their community members engaged and coming back for more.
If you're looking to build a thriving community, this episode is packed with valuable insights.
For more of Fred Roed’s insights:
- Follow his latest adventures on his site.
- Join Heavy Chef.
- Follow him on X or LinkedIn.
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Audio editing and production by: Maishe Rakgoale
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A Creative's Guide to Collaborating with Multinational Brands and Steps to Earn Your Worth: Bonolo Chepape
The Lead Creative
10/26/23 • 63 min
Collaborating with multinational brands helps independent creatives to grow their businesses and reach more audiences. Bonolo Chepape, founder and Creative Director of Lulasclan, has worked with many recognisable brands, adding her distinct signature as a multi-talented textile and graphic designer.
Bonolo has collaborated with Nando’s, Smeg, Mr Price Home and many others enabling them to stand out with her unique creative approach.
Here are some key takeaways from our conversation:
- Do your research. Understand the values of the brands you admire and ensure that your work aligns with their aesthetic and mission.
- Create a portfolio that showcases your best work. Highlight your unique skills and perspective.
- Reach out to brands. Don't be afraid to send a cold email or connect with someone on LinkedIn.
- Set a paid social media budget. Set aside a budget to market your work on social media and other digital platforms.
Chepape shares thoughts on the importance of African creatives championing their design aesthetic and telling their stories through their work.
"As African creatives, we have a responsibility to champion our design aesthetic and tell our stories through our work," she says. "Together, we can embed it into art and history."
Bonolo also posed questions to fellow creatives Thebe Magugu, Laduma Ngxokolo of MaXhosa, and Bathu, about their approach to work, business growth, and the creative process.
Audio editing and production by: Maishe Rakgoale
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AI, Customer-Centricity, and the Evolution of Client-Agency Relationships: Sechaba Motsieloa
The Lead Creative
11/30/23 • 37 min
In the ever-evolving customer landscape, brands and agencies face the constant challenge of staying ahead of the curve. This episode features insights from Sechaba Motsieloa, a distinguished Marketing Director and Chartered Marketer, who brings a wealth of experience from working with global brands.
With a remarkable career that includes roles at SAB, Kimberly-Clark, McDonald’s, and more, Sechaba shares his unique perspectives on the transformative impact of AI in marketing and advertising. He also emphasises the importance of fostering collaborative client-agency relationships to navigate the complexities of the dynamic customer landscape.
Follow Sechaba Motiseloa's thoughts and insights on:
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Audio editing and production by: Maishe Rakgoale
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AI in Digital Strategy and the Creative Process: Bra Willy Seyama
The Lead Creative
02/08/24 • 52 min
The digital landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama, a seasoned specialist in digital marketing and analytics, unpacks some of the complexities of navigating brand safety amidst the rapidly changing dynamics of social media platforms, with a special focus on X (previously Twitter).
Seyama's insights highlight the critical need for brands to meticulously manage their online presence to safeguard their reputation.
Key points to look out for:
- Navigating Brand Safety in the Shifting Social Media Landscape: Essential for brand integrity in a dynamic digital world.
- The Imperative of AI Literacy: A must for marketers to leverage technology for innovation and efficiency.
- Harnessing AI for Enhanced Customer Experiences: AI's power to personalize interactions boosts engagement and loyalty.
- The Importance of Meaningful Metrics: Selecting metrics that align with brand goals is key to measuring marketing success.
- Adapting to the AI Revolution: Staying updated with AI advancements is crucial for creative innovation and strategic marketing advantage.
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Audio editing and production by: Maishe Rakgoale
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10/06/23 • 52 min
Solving complex societal challenges requires collaboration and diversity of thought. Lesley Williams, CEO of Tshimologong Precinct, has been connecting creative, business, and other minds for over two decades to build solutions to these challenges.
In this episode, Lesley Williams shares insights and practical advice on how to:
- Bring people together from different backgrounds and disciplines.
- Create an environment where collaboration can thrive.
- Implement successful collaborations.
"When seeking transformative change, be prepared to collaborate with unlikely allies. Diversity of thought can be your greatest asset." ~ Lesley Williams, CEO: Tshimologong Precinct
Why you should listen:
If you're a creative, business professional, marketer, or advertiser interested in learning how to use collaboration to positively impact the world, this episode is for you. Lesley Williams' insights and advice are essential for anyone who wants to build bridges and create transformative change.
For more insights by Lesley Williams follow her on:
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Audio editing and production by: Maishe Rakgoale
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Zahira Kharsany on digital trends and social media strategies
The Lead Creative
10/01/20 • 45 min
The COVID-19 pandemic and subsequent lockdowns have accelerated the adoption of social media and digital usage, both in South Africa and the rest of the world. Digital strategist at Gorilla Creative Media, Zahira Kharsany joins us on this episode to discuss some of her observations on how brands and individuals have been using digital platforms.
The increased adoption of e-commerce and online shopping, notes Zahira, is one of the areas that most people are turning to. She also says brands have found smart ways to help alleviate the pressure on consumers, which has taken the lead across social media and digital platforms. Online shopping outlets that allow people to make purchases and pay on delivery have seen increased sales from users who were once less likely to shop online.
This has opened up more possibilities for e-commerce brands and shoppers in South Africa. “Rural communities have taken to WhatsApp significantly with group buying and the stokvel model showed growth during the pandemic.” - Zahira Kharsany On the subject of influencers and digital content creators, Zahira has noticed that more brands are letting content creators take the lead on the creative aspect of content creation.
Some include their communities in the curation process of idea generation.
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Audio editing and production by: Maishe Rakgoale
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FAQ
How many episodes does The Lead Creative have?
The Lead Creative currently has 80 episodes available.
What topics does The Lead Creative cover?
The podcast is about Branding, Marketing, Creativity, Public Relations, Advertising, Podcasts, Brand Strategy, Digital Marketing, Business, Strategy and Communication.
What is the most popular episode on The Lead Creative?
The episode title 'Rebuilding Brand Relevance: Nontokozo Madonsela' is the most popular.
What is the average episode length on The Lead Creative?
The average episode length on The Lead Creative is 47 minutes.
How often are episodes of The Lead Creative released?
Episodes of The Lead Creative are typically released every 7 days, 8 hours.
When was the first episode of The Lead Creative?
The first episode of The Lead Creative was released on Aug 26, 2020.
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