Compelling Content for Audience Growth and Brand Sponsorships
09/18/24 • 47 min
In this episode, Nicole Engelbrecht, creator of the True Crime South Africa podcast, shares her journey of building a loyal audience and attracting brand sponsorships. Key points include:
- Crafting compelling stories that resonate with both audiences and sponsors.
- Balancing ethical storytelling with the need for audience growth.
- Strategies for aligning brand partnerships with your podcast’s values.
- Insights from Nicole’s experience as an author and podcaster.
Listen now to learn how to create content that captivates and attracts the right sponsors.
The Lead Creative Podcast is available on:
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Audio editing and production by: Maishe Rakgoale
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In this episode, Nicole Engelbrecht, creator of the True Crime South Africa podcast, shares her journey of building a loyal audience and attracting brand sponsorships. Key points include:
- Crafting compelling stories that resonate with both audiences and sponsors.
- Balancing ethical storytelling with the need for audience growth.
- Strategies for aligning brand partnerships with your podcast’s values.
- Insights from Nicole’s experience as an author and podcaster.
Listen now to learn how to create content that captivates and attracts the right sponsors.
The Lead Creative Podcast is available on:
Follow us on:
Audio editing and production by: Maishe Rakgoale
Signup for our newsletter to get the latest updates.
Previous Episode
Balancing Creativity and Brand Values in Influencer Marketing
Thando Gambushe, an FMCG influencer marketing lead, joins The Lead Creative to share her expertise on balancing creativity and brand values in influencer marketing. She reveals how passion-driven content and deep brand alignment create successful collaborations. Thando also explores how Gen Z is reshaping the landscape, pushing brands to adapt and evolve. Learn how to build trust, foster authentic partnerships, and avoid common missteps in the ever-changing influencer space.
The Lead Creative Podcast is available on:
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Audio editing and production by: Maishe Rakgoale
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Next Episode
The Creative Pulse Behind VW: Bridget Harpur
Mongezi Mtati talks to Bridget Harpur, Head of Marketing for Volkswagen South Africa (VW SA), about the secrets behind VW’s enduring cultural relevance and creative excellence. Volkswagen has long been more than a car brand; it’s a cultural icon that has remained relevant across generations, from the Golf Mk1 to bold campaigns like “Game On,” a groundbreaking Metaverse campaign that incorporated NFTs.
Key Insights:
- How VW stays culturally relevant without chasing fleeting trends
- The role of creative excellence in maintaining brand icon status
- Long-term partnerships as the secret to innovation
- Putting people at the centre of Volkswagen’s messaging
- Balancing boldness and authenticity in advertising campaigns
- How VW’s Polo ‘Game On’ Metaverse and NFT campaign pushed creative boundaries
Join us as we explore how VW keeps its brand iconic and connected to the pulse of culture through bold creativity and people-focused messaging.
The Lead Creative Podcast is available on:
Follow us on:
Audio editing and production by: Maishe Rakgoale
Signup for our newsletter to get the latest updates.
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