Mike Sharman on creating viral brand content that increases ROI and wins customers
07/14/22 • 40 min
Creating viral brand content has many advantages, including winning customers, generating sales and being part of real human conversations. Co-founder of Retroviral, Mike Sharman joins us to share how they have successfully created compelling, viral, award-winning brand content for over 12 years.
We talk about the thinking behind some of their latest work for Kreepy Krauly, Checkers and other brands. He cites the significance of trust between clients and their agency partners in creating brave messaging that mirrors life.
In many instances, the idea of virality is though to be the space of consumer facing brands but Mike Sharman shares cases that disprove this theory. He uses a PWC report and Allan Gray as examples of B2B brands that create meaningful human connection in their messaging.
“Nowadays, it’s more important than ever to move at the speed of relevance” says Mike Sharman.
This episode also covers his latest book titled Brandalism, where he persuades brands to cannibalise what they have created in an age that ignores and avoids advertising.
Please share and subscribe wherever you get your podcasts.
Audio editing and production by: Maishe Rakgoale
Signup for our newsletter to get the latest updates.
Creating viral brand content has many advantages, including winning customers, generating sales and being part of real human conversations. Co-founder of Retroviral, Mike Sharman joins us to share how they have successfully created compelling, viral, award-winning brand content for over 12 years.
We talk about the thinking behind some of their latest work for Kreepy Krauly, Checkers and other brands. He cites the significance of trust between clients and their agency partners in creating brave messaging that mirrors life.
In many instances, the idea of virality is though to be the space of consumer facing brands but Mike Sharman shares cases that disprove this theory. He uses a PWC report and Allan Gray as examples of B2B brands that create meaningful human connection in their messaging.
“Nowadays, it’s more important than ever to move at the speed of relevance” says Mike Sharman.
This episode also covers his latest book titled Brandalism, where he persuades brands to cannibalise what they have created in an age that ignores and avoids advertising.
Please share and subscribe wherever you get your podcasts.
Audio editing and production by: Maishe Rakgoale
Signup for our newsletter to get the latest updates.
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The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. Hosted and conceptualised by Mongezi Mtati, the podcast shares insights, analysis, trends and strategic intelligence.
Audio editing and production by: Maishe Rakgoale
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Influencer and brand collaborations - Lelo Boyana
Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption. Media personality and content creator, Lelo Boyana shares some of her preferences in how these collaborations can work.
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“I prefer working directly with the brand.” ~ Lelo Boyana – Media Personality, Content Creator and Platform Owner
In most instances, she prefers working directly with brands where she brings in her creativity, ideas and unique approach to content creation. It is more than just about selling the product or experience; it is also about the human insight that can be drawn from these interactions.
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Audio editing and production by: Maishe Rakgoale
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