Nkgabiseng Motau on the role of collaboration
11/05/20 • 32 min
The creative industry is filled with massive global players, where only a few small agency teams tend to breakthrough. In this episode of The Lead Creative we are joined by the co-founder and Chief Creative Officer (CCO) of Think Creative Africa, Nkgabiseng Motau to talk about the role of leadership and collaboration in building a remarkable agency.
She shares some of the important lessons that came with lockdown, due to the Covid-19 coronavirus pandemic, and how they adapted to working remotely as a team. Their nimble team was already geared towards working remotely and had collaborations that enabled the transition to occur easier.
Think Creative Africa is an award-winning through-the-line creative agency that has worked with DSTV, Rand Mutual Assurance, Engen, Showmax, and other notable brands. They are one of the agencies that are challenging the status quo in the creative industry and creating remarkable work for brands across many industries.
“We are always looking to solve business problems creatively. When a brief comes to us we will interrogate it to see what this means to the ordinary South African and the most unheard people country.” - Nkgabiseng Motau
This episode also looks at how bringing one’s lived experiences into creative work can add value, and bring in cultural relevance and insight into the final execution.
The Lead Creative Podcast is available on:
Or wherever you listen to your podcasts.
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Please share, subscribe and send us recommendations of creative industry thought leaders to feature.
Audio editing and production by: Maishe Rakgoale
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The creative industry is filled with massive global players, where only a few small agency teams tend to breakthrough. In this episode of The Lead Creative we are joined by the co-founder and Chief Creative Officer (CCO) of Think Creative Africa, Nkgabiseng Motau to talk about the role of leadership and collaboration in building a remarkable agency.
She shares some of the important lessons that came with lockdown, due to the Covid-19 coronavirus pandemic, and how they adapted to working remotely as a team. Their nimble team was already geared towards working remotely and had collaborations that enabled the transition to occur easier.
Think Creative Africa is an award-winning through-the-line creative agency that has worked with DSTV, Rand Mutual Assurance, Engen, Showmax, and other notable brands. They are one of the agencies that are challenging the status quo in the creative industry and creating remarkable work for brands across many industries.
“We are always looking to solve business problems creatively. When a brief comes to us we will interrogate it to see what this means to the ordinary South African and the most unheard people country.” - Nkgabiseng Motau
This episode also looks at how bringing one’s lived experiences into creative work can add value, and bring in cultural relevance and insight into the final execution.
The Lead Creative Podcast is available on:
Or wherever you listen to your podcasts.
Follow The Lead Creative on:
Please share, subscribe and send us recommendations of creative industry thought leaders to feature.
Audio editing and production by: Maishe Rakgoale
Signup for our newsletter to get the latest updates.
Previous Episode
Melissa Attree discusses the rise of on-demand content
Traditional broadcast platforms such as TV and radio continue to be important for content consumption and advertising. In this episode we are joined by Melissa Attree, who is a Marketing and Digital Communications specialist to make sense of how advertising will remain relevant in the advent of on-demand content.
The growth of on-demand content and streaming platforms like Netflix, Showmax, Amazon Prime, Apple TV and others may have adverse effects on advertising. As people gain access to connected devices, they can avoid unsolicited brand content. Melissa Attree unpacks some insights and strategies that brands can use to connect with customers.
In this episode of The Lead Creative podcast, Melissa talks about the rise of streaming services and how this affects advertising. She also discusses the importance of collaboration in influencer marketing initiatives where brands, agencies and influencers can work effectively.
“We are definitely seeing a lot more brands being interested in purpose-led content or content that has a social mission attached to it.” - Melissa Attree
Melissa has held many commercial, strategic and creative positions for the past 24 years at agencies and top brands. Some of the brands and agencies that Melissa has been part of, in various executive positions include; Ogilvy, Cerebra, 5FM, L'Oreal and many others.
The Lead Creative Podcast is available on:
Or wherever you listen to your podcasts.
Follow The Lead Creative on:
Please share, subscribe and send us recommendations of creative industry thought leaders to feature.
Audio editing and production by: Maishe Rakgoale
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Next Episode
Abey Mokgwatsane on leadership in brands and agencies
Leadership in the creative industry can contribute to the kind of society we want to build and to influence brands positively. In this episode of The Lead Creative, we are joined by Abey Mokgwatsane, the Managing Executive of Brand, Communications, and Sponsorships at Vodacom.
He was previously the CEO of Ogilvy and the CEO of a global brand experience agency, VWV before that. He has been in leadership positions for just over 20 years in both agencies and brands, where he has built a wealth of insights and knowledge.In this episode, Abey unpacks some trends that have influenced both brand and agency relations, as well as strategy.
“In my view, clients seriously underestimate how much work they need to do in order to facilitate a successful agency relationship. Often the thing that takes time, is not the interface between the client and the agency. It is the interface between the client value-chain itself; such that by the time that interfaces with the agency, it is clear.” - Abey Mokgwatsane
We also get into the thinking behind Vodacom insourcing some elements of their digital marketing functions, which has led to useful brand insights. This includes the use of Artificial Intelligence and Machine Learning as they gather customer and user data.
The Lead Creative Podcast is available on:
Or wherever you listen to your podcasts.
Follow The Lead Creative on:
Please share, subscribe and send us recommendations of creative industry thought leaders to feature.
Audio editing and production by: Maishe Rakgoale
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