Influencer and brand collaborations - Lelo Boyana
07/21/22 • 39 min
Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption. Media personality and content creator, Lelo Boyana shares some of her preferences in how these collaborations can work.
As a podcaster, influencer and founder of Chica Travel, Lelo understands the content and brand messaging that resonates with her community. Brands and agencies, she feels, tend to restrict the creativity that communities engage with, which takes away some of the authenticity that people like.
“I prefer working directly with the brand.” ~ Lelo Boyana – Media Personality, Content Creator and Platform Owner
In most instances, she prefers working directly with brands where she brings in her creativity, ideas and unique approach to content creation. It is more than just about selling the product or experience; it is also about the human insight that can be drawn from these interactions.
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Follow Lelo Boyana on Instagram or Twitter.
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Audio editing and production by: Maishe Rakgoale
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Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption. Media personality and content creator, Lelo Boyana shares some of her preferences in how these collaborations can work.
As a podcaster, influencer and founder of Chica Travel, Lelo understands the content and brand messaging that resonates with her community. Brands and agencies, she feels, tend to restrict the creativity that communities engage with, which takes away some of the authenticity that people like.
“I prefer working directly with the brand.” ~ Lelo Boyana – Media Personality, Content Creator and Platform Owner
In most instances, she prefers working directly with brands where she brings in her creativity, ideas and unique approach to content creation. It is more than just about selling the product or experience; it is also about the human insight that can be drawn from these interactions.
Click play below to listen to the episode:
Follow Lelo Boyana on Instagram or Twitter.
The Lead Creative Podcast is available on:
Or wherever you listen to your podcasts.
Follow and subscribe to The Lead Creative on:
Please share, subscribe and send us recommendations of creative industry thought leaders to feature.
Audio editing and production by: Maishe Rakgoale
Signup for our newsletter to get the latest updates.
Previous Episode
Mike Sharman on creating viral brand content that increases ROI and wins customers
Creating viral brand content has many advantages, including winning customers, generating sales and being part of real human conversations. Co-founder of Retroviral, Mike Sharman joins us to share how they have successfully created compelling, viral, award-winning brand content for over 12 years.
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“Nowadays, it’s more important than ever to move at the speed of relevance” says Mike Sharman.
This episode also covers his latest book titled Brandalism, where he persuades brands to cannibalise what they have created in an age that ignores and avoids advertising.
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Audio editing and production by: Maishe Rakgoale
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The Lead Creative podcast is available on:
· Apple
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Or wherever you listen to your podcasts.
Follow The Lead Creative on:
· YouTube
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Audio editing and production by: Maishe Rakgoale
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