Why Online Courses Are the Game-Changer in Growing Your Brand & Business
08/21/24 • 27 min
1 Listener
Hello friends! Today I’m discussing the importance and impact of online courses in the online education, coaching, and marketing space. You’ll get an insider's look at my own journey of creating my first online course over 8 years ago and how it has now generated over 6 million in revenue for my business. Talk about a transformation in my business and life.
There’s a new level of freedom and choice that online courses can provide in your business, both in terms of income and time. I’ll share the power of being curious and taking the leap to create an online course, even if you don't consider yourself an expert.
If you've been holding onto a course idea, I'll show you how to access a special quiz by my dear friend Amy Porterfield to help you discover next steps for boosting your brand and business growth with a digital course.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:44 The Overlooked Asset in Online Business
02:01 Discovering Online Courses
03:13 Investing in Yourself
05:27 Creating the First Online Course
06:38 The Success of Pitch It Perfect
07:51 The Power of Online Courses
09:48 Expert Advice and Resources
13:14 The Freedom of Choice
QUOTABLES:
"What would an additional $5,000 a month do for you and for your business and for your life? If you had $60,000 more a year right now in your life that you didn't have, what would change?"
— Julie
"Pitch it Perfect...I call it the little course that could. I launched it in 2016 and it still sells every single day. That little course went from making $5,000 that first month to being an asset in my business that has generated over $10 million in revenue since 2016."
— Julie
RESOURCES:
[DISCOVER YOUR DIGITAL COURSE PATH] Curious if creating a digital course is the right move for your business? Take this free quiz to uncover your personalized path to digital course creation and see how it can impact the continued growth of your brand & business!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Must Haves This Month!
BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
Hello friends! Today I’m discussing the importance and impact of online courses in the online education, coaching, and marketing space. You’ll get an insider's look at my own journey of creating my first online course over 8 years ago and how it has now generated over 6 million in revenue for my business. Talk about a transformation in my business and life.
There’s a new level of freedom and choice that online courses can provide in your business, both in terms of income and time. I’ll share the power of being curious and taking the leap to create an online course, even if you don't consider yourself an expert.
If you've been holding onto a course idea, I'll show you how to access a special quiz by my dear friend Amy Porterfield to help you discover next steps for boosting your brand and business growth with a digital course.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:44 The Overlooked Asset in Online Business
02:01 Discovering Online Courses
03:13 Investing in Yourself
05:27 Creating the First Online Course
06:38 The Success of Pitch It Perfect
07:51 The Power of Online Courses
09:48 Expert Advice and Resources
13:14 The Freedom of Choice
QUOTABLES:
"What would an additional $5,000 a month do for you and for your business and for your life? If you had $60,000 more a year right now in your life that you didn't have, what would change?"
— Julie
"Pitch it Perfect...I call it the little course that could. I launched it in 2016 and it still sells every single day. That little course went from making $5,000 that first month to being an asset in my business that has generated over $10 million in revenue since 2016."
— Julie
RESOURCES:
[DISCOVER YOUR DIGITAL COURSE PATH] Curious if creating a digital course is the right move for your business? Take this free quiz to uncover your personalized path to digital course creation and see how it can impact the continued growth of your brand & business!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Must Haves This Month!
BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
Previous Episode
How I Scaled My Business While Posting 40% Less (The Power of Automation)
Hello, friends! I'm thrilled to share some incredible updates with you in today’s episode. Specifically, I'm revealing three pivotal internal shifts that have catapulted my business to new heights this year—more impact, more sales, and more clients, all without increasing external visibility.
I’ll dive into the nuances of these internal changes, from revamping my sales systems and automations, to overhauling our messaging, and expanding support within our program offerings.
If you're ready to transform your business by doing less while achieving more, this episode is a must-listen.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:39 Instagram Live Insights: Revenue Growth
01:01 Key Shifts for Business Success
03:19 The Importance of Internal Systems
05:39 Sales System Overhaul
13:38 Messaging Transformation
17:17 Introducing the Revenue Growth Lab
QUOTABLES:
"A lot of times most people think that the summer means less sales, less opportunity, less growth. And that is just not the case."
— Julie
"Most people are taught to create offers for this type of person, or what this type of person needs right now, or this is what I want to create. And what ends up happening is you have all of these offers that are siloed, that don't talk to each other, and it makes it 15,000 million times harder to sell when offers are siloed."
— Julie
“I have done less externally in the last six months. I have been less visible, less on, I have posted 40% less on Instagram and I've already made more money this year than I made all of last year."
— Julie
RESOURCES:
[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career... even if you’re starting from scratch!
[GET THE BRAND DEAL BLUEPRINT] Unlock the step-by-step formula to attract lucrative brand partnerships effortlessly with the Brand Deal Blueprint, and get my exclusive Elevator Pitch Formula and the Spotlight Method as extra gifts! Never worry about follower count again—this blueprint ensures you know exactly what to say to land paid brand deals! Click here for lifetime access!
[MAKE SALES ON REPEAT] Imagine having dream clients buying every offer you sell, effortlessly and consistently. Ready to elevate your business from good to great? Apply now to amplify your sales efforts with my Elite Sales System!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Must Haves This Month!
BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
PIN GENERATOR: Go to pingenerator.com/influencer and use the code INFLUENCER for 20% off Pin Generator plans this week!
Next Episode
Using Your “10% Edge” to Confidently Launch & Scale a Profitable Digital Course
I am so excited about today’s conversation with my dear friend Amy Porterfield. Amy is the host of the top-ranked podcast Online Marketing Made Easy and has generated over $100 million in revenue from digital courses!
If you're looking to establish yourself as an expert and generate sustainable revenue in your business, this episode is for you! Amy dives deep into the world of course creation and launching, sharing valuable insights and practical tips from how to price your courses effectively, to how to leverage your unique expertise, and even choosing a course topic that aligns with your audience's needs and your passions.
Whether you're a seasoned entrepreneur or just starting, this episode will remove the mystery and equip you to create and launch your own highly profitable digital courses.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
01:01 The Power of Online Courses
02:26 Creating and Launching Your Course
04:58 Why Choose Online Courses?
08:02 Real-Life Success Stories
12:55 Pricing Your Course
19:29 The Importance of the First Launch
21:35 The Importance of a 10% Edge in Course Creation
23:33 Adapting Course Content for Modern Audiences
25:10 Effective Course Launch Strategies
28:25 Finding Your Course Creator's Sweet Spot
31:07 Validating Your Course Idea
32:37 The Course Confident Bootcamp
QUOTABLES:
"When I think about online courses, I think about freedom."
— Amy Porterfield
"You can launch a digital course teaching exactly what you teach in one-on-one coaching and offer it to so many more people."
— Amy Porterfield
"The pricing of a course is about the results you are promising and the bigger, more powerful results you tend to charge more."
— Amy Porterfield
GUEST RESOURCES:
IG | @AmyPorterfield
RESOURCES:
[BOOTCAMP] Join Amy’s 2-week virtual bootcamp that will guide you through the foundational steps of creating your own digital course.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Must Haves This Month!
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
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