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The best podcasts for Influencer Marketing

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Who am I?

I'm not only a podcaster, but the executive producer of the Marketing Podcast Network. So I eat, sleep and breathe podcasts. (True crime is normally my guilty pleasure.) My podcast is Winfluence - The Influence Marketing Podcast where I help brands, agencies and even creators understand the difference in true influence versus influencer marketing. MPN is a wide range of marketing related podcasts all unified as a community of support with an ad network that fuels shared revenue among the hosts. I've written three books, the last of which is about influencer marketing. I know many people in the industry from brands to agencies to software vendors to creators. I'm an active practitioner in the space, co-host the Influencer Marketing Show in New York City each year and am frequently called upon by media to offer commentary on the industry.

My Show

What is my podcast about and/or how does it relate to the playlist topic you chose?

Winfluence - The Influence Marketing Podcast is my effort to help the industry change the way it operates to be more strategic and creative with influencers and influence marketing. I believe we should do away with the "R" and call it "Influence Marketing" because that's the strategic goal in the effort. Focusing on the creator or influencer as a primary direction misses the point and leads to less than favorable outcomes over time. I want people to win with influence ... Winfluence. On the show, I interview the thought leaders and players in the space to mine their wisdom to see if it aligns with my philosophical approach and give the audience useful advice on how to be more influential with their efforts.

What is my podcast playlist about?

These are the podcasts I listen to in order to stay abreast of what's happening in the influencer marketing world, what trends are fueling innovation and creation, and how the creator economy is evolving.

The podcasts I picked and why

1. The Influencer Marketing Lab

Why this podcast?

Scott Guthrie is one of the truly knowledgeable people in the influencer marketing industry. Not only is head of a trade body in the UK, he's an experienced strategist, thinker and connected to the large agencies, social networks and top creators. He is a font of knowledge and his interviews are fun and informative.

The Influencer Marketing Lab
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The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.

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2. Influence Global Podcast - shining a spotlight on influencer marketing

Why this podcast?

Gordon Glenister brings a truly global perspective to the conversation about influencers and influencer marketing. He brings top-name guests and creators to the show to share their experiences and look ahead in the industry. Well-done program.

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

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3. Women in Influencer Marketing

Why this podcast?

Jessy Grossman does a great job of covering the issues and opportunities in the industry through the lens of women working in it. But there's a lot of knowledge to glean from listening regardless of gender.

Women in Influencer Marketing

Women in Influencer Marketing

Women in Influencer Marketing

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We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way. Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com. Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

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4. Beyond Marketing. The Podcast

Why this podcast?

Great podcast from the perspective of an agency. The MG Empower team interviews brand-side marketers and other experts to talk through the paid, owned and earned side of influencers and the broader business of integrating them into a brand's approach.

Beyond Marketing. The Podcast
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In this thought-provoking podcast, MG Empower sits down with a diverse range of global experts, creators and industry insiders to dive into their experiences and expertise in the marketing space – and beyond. Get inspired by the personal journeys of people who drive transformation. Go behind the strategies with key decision-makers from the world’s most exciting brands and businesses. And keep your finger on the pulse of global culture as we travel on and off the beaten track to understand the past, present and future, together.

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5. The Influencer Podcast

Why this podcast?

Julie Solomon is an influencer and personal branding coach who focuses more on helping individuals become creators than looking more broadly at the industry, but she's very good and has been doing it a long time. Good insights into the creator mindset here.

The Influencer Podcast
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4.6

Hi, I’m Julie Solomon, best-selling author of Get What You Want: How to Go From Unseen to Unstoppable, brand and business coach, and host of The Influencer Podcast! I help you take your inner star quality and crack it open to help you spread and share your message with the world. And this is what I have dedicated my entire career to helping leaders and creators like you tap into their next levels of visibility and impact, so you can be the leader you were born to be. If you're looking for inspiration and actionable advice delivered directly to your earbuds, then get ready for coaching, insights, and transformations to enrich your personal brand and grow your business. Discover why people all over the world have called this podcast their go-to for all things influence, impact, and next level visibility for more than 6 years!

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