The Influencer Marketing Lab
Scott Guthrie
The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.
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FAQ
How many episodes does The Influencer Marketing Lab have?
The Influencer Marketing Lab currently has 57 episodes available.
What topics does The Influencer Marketing Lab cover?
The podcast is about Influencer Marketing, Marketing, Podcasts and Business.
What is the most popular episode on The Influencer Marketing Lab?
The episode title 'Virtual Influencers and the metaverse with Dudley Nevill-Spencer' is the most popular.
What is the average episode length on The Influencer Marketing Lab?
The average episode length on The Influencer Marketing Lab is 36 minutes.
How often are episodes of The Influencer Marketing Lab released?
Episodes of The Influencer Marketing Lab are typically released every 7 days, 16 hours.
When was the first episode of The Influencer Marketing Lab?
The first episode of The Influencer Marketing Lab was released on Jul 2, 2020.
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