Empowering You: Scaling Your Business and Embracing Your Genius
10/23/24 • 33 min
1 Listener
In this episode, I delve into the evolution of my journey, emphasizing that expertise is not just about what you know but about how it serves your ideal client. I reflect on my personal and professional growth, especially through the development of the Brand Accelerator program, and how it aligns with my passion for messaging. I share my journey with balancing solo parenting, launching successful programs, and the importance of continually evolving as a leader. We focus on the importance of growth, the need for tactical support in business, and the unique challenges faced by mothers in the entrepreneurial space. I also announce the launch of my brand new Mastermind, a six-month high-touch container designed specifically for established moms ready to scale their businesses, proving that it's possible to achieve great success in business while being a dedicated mother.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:34 Personal Updates and Challenges
01:42 The Brand Accelerator Program
03:21 Evolution of Messaging Expertise
04:45 Expanding Beyond Brand Deals
10:02 Permission to Evolve
13:07 Supporting Mothers in Business
16:03 Introducing my new Mastermind
16:31 The Unique Challenges of Mom Entrepreneurs
18:55 The Power of Focus and Resilience
21:03 Scaling Your Business with Tactical Support
23:34 Mastermind Details and Benefits
28:00 Final Thoughts and Encouragement
QUOTABLES:
“Growth and evolution in business are essential for success.”
- Julie Solomon
“Mothers need tailored support that addresses their specific challenges.”
- Julie Solomon
“Visibility and leadership are crucial for scaling a business as a mom.”
- Julie Solomon
“Moms possess unique skills that can enhance their business success.”
- Julie Solomon
“Embracing one's journey as a mother and entrepreneur is empowering.”
- Julie Solomon
RESOURCES:
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[MASTERMIND] Want to learn more about my new mastermind? Apply here.
[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Must Haves This Month!
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.
MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie.
In this episode, I delve into the evolution of my journey, emphasizing that expertise is not just about what you know but about how it serves your ideal client. I reflect on my personal and professional growth, especially through the development of the Brand Accelerator program, and how it aligns with my passion for messaging. I share my journey with balancing solo parenting, launching successful programs, and the importance of continually evolving as a leader. We focus on the importance of growth, the need for tactical support in business, and the unique challenges faced by mothers in the entrepreneurial space. I also announce the launch of my brand new Mastermind, a six-month high-touch container designed specifically for established moms ready to scale their businesses, proving that it's possible to achieve great success in business while being a dedicated mother.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:34 Personal Updates and Challenges
01:42 The Brand Accelerator Program
03:21 Evolution of Messaging Expertise
04:45 Expanding Beyond Brand Deals
10:02 Permission to Evolve
13:07 Supporting Mothers in Business
16:03 Introducing my new Mastermind
16:31 The Unique Challenges of Mom Entrepreneurs
18:55 The Power of Focus and Resilience
21:03 Scaling Your Business with Tactical Support
23:34 Mastermind Details and Benefits
28:00 Final Thoughts and Encouragement
QUOTABLES:
“Growth and evolution in business are essential for success.”
- Julie Solomon
“Mothers need tailored support that addresses their specific challenges.”
- Julie Solomon
“Visibility and leadership are crucial for scaling a business as a mom.”
- Julie Solomon
“Moms possess unique skills that can enhance their business success.”
- Julie Solomon
“Embracing one's journey as a mother and entrepreneur is empowering.”
- Julie Solomon
RESOURCES:
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[MASTERMIND] Want to learn more about my new mastermind? Apply here.
[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Must Haves This Month!
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.
MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie.
Previous Episode
Unlock Massive Engagement with Power and Pleasure Content
In today’s episode, we're diving deep into creating a content strategy that brings massive engagement and turns scrollers into followers and followers into customers—all while posting less.
If you're frustrated with the traditional advice of "post more" and want a more strategic approach, you're going to love this. I'm breaking down the concept of power and pleasure content and explaining how you can use these frameworks to tenfold your engagement and sales.
I walk you through my own content strategy—how I gained over 3000 engaged followers and created six figures in revenue in just a month by posting strategically only 14 times. This episode is packed with tips to help you stop wasting content and start using every piece to build authority and connect with your audience on a deeper level.
Whether you're a coach, course creator, influencer, or content creator, this episode will provide you with actionable steps to transform your social media presence in under an hour a week. Tune in to discover how to make your Instagram the place where power and pleasure content come to life, drawing your audience in and converting them into loyal customers.
Let's make your content strategy simple, effective, and most importantly, profitable!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:00 Introduction to Strategic Content Creation
00:33 The Power of Power and Pleasure Content
01:19 Common Mistakes in Content Strategy
04:13 Balancing Power and Pleasure Content
06:26 Creating Engaging Instagram Stories
10:13 Frameworks for Consistent Content Creation
11:12 Exclusive Access to Social Media Growth Collective
QUOTABLES:
"If you're constantly just posting without that strategic intention, you're basically wasting content that could create massive engagement for you."
- Julie Solomon
"You are potentially making the fatal error that 90% of people do with their content strategy, which is sharing content that, quite frankly, your audience does not care about."
- Julie Solomon
“The biggest mistake that I see people making is that they are oversharing instead of utilizing power and pleasure content, and it immediately turns off potential followers."
- Julie Solomon
RESOURCES:
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Must Haves This Month!
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.
Memberful: Start growing your audience into a thriving community and membership business at memberful.com/julie.
Next Episode
Why I Don’t Create Freebies Anymore - And Why Your Most Ideal Clients Don’t Need Them
I am so excited to dive into today's episode, where I share some powerful revelations that have reshaped my approach to business. Fresh off the heels of speaking at masterminds led by my dear friends Terri Cole and Amy Porterfield, I bring you the insights that left their attendees mind-blown and could do the same for you.
In this episode, I break down why I stopped creating freebies and how this decision has transformed the way I attract my ideal clients. I'll walk you through the journey of refining my offers and messaging to serve my most premium clients better. If you've been questioning the traditional advice of using low-ticket offers and freebies to build your business, this episode is a must-listen.
You'll learn how to create high-value offers that are precisely aligned with your ideal clients' needs, ensuring that every piece of content you produce attracts the right audience. This shift isn't just about business; it's about serving at the highest level and building a legacy.
Whether you're a coach, service provider, or online educator, this episode will give you actionable steps to refine your strategy and elevate your business in 2025.
Stay tuned as we explore the phases of an ideal customer journey and how to optimize your messaging to make a significant impact. Plus, I introduce Luminary, my new high-level coaching program designed to help you master your business systems and scale with intention.
Don't miss this game-changing discussion, and as always, thank you for being part of the Influencer Podcast community!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:36 Recent Experiences and Insights
02:10 The Shift Away from Freebies
03:10 Understanding the Ideal Client
09:42 The Lie About Low Ticket Offers
17:35 Introducing Luminary: A High-Level Coaching Program
23:38 Conclusion and Next Steps
QUOTABLES:
"A large following does not equal a lot of money. Beyond just having a large audience or thousands of followers, what is most important is the relationships that you build with them."
- Julie Solomon
"So many things got unlocked for people when I was speaking in these mastermind rooms because we are tired with the old way of doing things. We are tired of continuing to follow the rule book, and things just aren't changing.”
- Julie Solomon
RESOURCES:
[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Must Haves This Month!
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.
MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie.
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